Proswimwear.co.uk is the largest competitive swimwear store in Europe. The company offers a wide range of FINA approved racing suits, swimwear, accessories and training equipment.
To gain traffic from Russia by translating 5,270 website
pages into clear Russian for a new audience.
In 2017 the company Proswimwear started expanding their business and entered Western European, Brazilian, Turkish, East Asian, and Russian markets.
For each new country targeted, they created new domains. All content was completely duplicated from the Proswimwear.co.uk. Magento store, and in some cases translated into national languages automatically using integrated tools.
As a consequence, product names and descriptions, as well as text content in other sections, were displayed incorrectly in majority of cases but in particular for Russian.