eCommerce PPC is a good way to attract your prospects to an ecommerce website. This type of advertisement implies displaying short ads in the search results in response to a user’s query. The ads are selected according to specific keywords. Thus, PPC advertising allows you to reach users who are interested in your products directly.
eCommerce PPC advertising for an online store covers a huge number of products, and this is its essential distinction. This feature requires competent implementation and structuring an advertising account. Because the effectiveness of campaigns depends on this, an incorrect structure can cause problems with optimization and the management of this type of ad campaign.
Researching of pattern search queries for specific products is the most labour-consuming action, nonetheless, the most important stage of the PPC setup process. The main challenge remains that you need to create an advertising group, to choose the right keywords and to configure an ad for each product. Hence, if there are more than 1000 products on your website, this task may take too long to be completed depending on campaign launch date.
This phase cannot be neglected. Inasmuch, when users are searching for a specific product, this means they are in the consumer’s pre-purchase stage.
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Speed. eCommerce PPC campaigns confers the possibility to acquire customers immediately, rather than wait for these sales for potentially months.
The campaign effectiveness is measured. You will always have an opportunity to estimate the customer acquisition cost, the number of sales per month, the average bill, the cost-effectiveness of advertising, and other important business indicators.
Hitting the target audience with pinpoint accuracy. Ads can be shown by more transactional search queries. For instance, by certain model or item number of a product.
Showing ads based on specific product categories or subcategories. For example, “buy smartphone”, “order refrigerator”, “laptop price”
Showing ads on a search with a specific model or product number of an item. For example, “IPhone 10”, “Zanussi zwsh6100v”, “TV LG 43uj630v”
Showing ads based on extra targeted keywords which were not used in the manual campaign. This type of campaigns helps cover a maximum number of categories and subcategories on the website
Showing graphic banners on the Google AdWords affiliate platforms for users who have previously visited a certain product category or subcategory
Showing ads based on your direct competitors’ keywords
Showing ads for particular products, which a user viewed recently, on the Google AdWords affiliate websites
Stage 1 (Week1)
Stage 2 (Week 2)
Stage 3 (Week 3,4)
Stage 4 (Week 5+)
Stage 1 (Week1)
During the first week, we prepare an advertising account, configure Analytics Systems, prepare technical requirements for setting ecommerce and remarketing codes, and for uploading the products feeds as well. We also identify the KPIs, conduct the competitive analysis and identify USP.
When setting up and managing ad campaigns, our benchmark is to identify the most high-priority and high-margin categories of products that generate profit for our clients;
Google Merchant Center service is not available in all countries. Thus, there are some difficulties in setting up advertising for specific products in your store. For customers from countries where Google Merchant Center is not available, we offer an alternative solution – our own software that can generate all products campaigns.
There is need to complete repetitive and routine tasks during the ad campaign management. Depending on the campaign size these tasks can take far too long. To solve this problem, we connect various scripts and configure automated rules.
Promodo is a Premier Google Partner. We have an opportunity to try out new Alpha and Beta versions of various tools from Google, that will be available to all advertisers at a later date, but we use these first.
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“We are working with Promodo for more than a year now, and the results are incredibly convincing. We boosted our organic search engine traffic by around 250% and it is still growing. Promodo has tons of experts in search engine marketing but also has professional project management for the good results. I can highly recommend Promodo, if you don’t want to buy a lucky bag, choose them.”
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