Ecommerce PPC management

eCommerce PPC is a good way to attract your prospects to an ecommerce website. This type of advertisement implies displaying short ads in the search results in response to a user’s query. The ads are selected according to specific keywords. Thus, PPC advertising allows you to reach users who are interested in your products directly.

The Basics Of Setting Up eCommerce PPC Campaign

eCommerce PPC advertising for an online store covers a huge number of products, and this is its essential distinction. This feature requires competent implementation and structuring an advertising account. Because the effectiveness of campaigns depends on this, an incorrect structure can cause problems with optimization and the management of this type of ad campaign.

Researching of pattern search queries for specific products is the most labour-consuming action, nonetheless, the most important stage of the PPC setup process. The main challenge remains that you need to create an advertising group, to choose the right keywords and to configure an ad for each product. Hence, if there are more than 1000 products on your website, this task may take too long to be completed depending on campaign launch date.

This phase cannot be neglected. Inasmuch, when users are searching for a specific product, this means they are in the consumer’s pre-purchase stage.

Main Reasons You Need This Service

Speed. eCommerce PPC campaigns confers the possibility to acquire customers immediately, rather than wait for these sales for potentially months.

The campaign effectiveness is measured. You will always have an opportunity to estimate the customer acquisition cost, the number of sales per month, the average bill, the cost-effectiveness of advertising, and other important business indicators.

Hitting the target audience with pinpoint accuracy. Ads can be shown by more transactional search queries. For instance, by certain model or item number of a product.

Types of ecommerce PPC Campaigns


  • Creating and setting up a Google Adwords
  • Account Structuring an AdWords
  • Account Setting up the analytics systems
  • Setting up Google Merchant Center (if this is available in your region)
  • Setting up product campaigns with our software (if Google Merchant Center is not available in your region)
  • Launching automatic and manual advertising campaigns
  • Matching relevant keywords and negative keywords
  • Creating text ads Creating display ads

Stages Of PPC Management

Stage 1 (Week1)


  • 1. Preparation of advertising accounts for launch (creation of AdWords and Merchant Center accounts, granting access, entering payment data)
  • 2. Analytics Systems Configuration to track performance
  • 3. Preparation of technical requirements for setting ecommerce (Google Analytics Ecommerce module) and remarketing codes
  • 4. Preparation of technical requirements for uploading the products feeds for product campaigns, dynamic remarketing and dynamic search ads campaign
  • 5. Obtaining a list of priority categories or directions that will be researched in the first 2 weeks
  • 6. Conducting the competitive analysis and identifying USP
  • 7. Identifying the key performance indicators

Stage 2 (Week 2)

Start of campaign

  • 1. Building the structure of your advertising account
  • 2. Preparing for manual and automatic ads campaigns launch
  • 3. Selecting target keywords and negative keywords
  • 4. Creating text ads and all extensions types
  • 5. Creating display ads
  • 6. Setting up product campaigns and dynamic remarketing in Google Merchant Center
  • 7. Setting up an ad campaign for classic remarketing

Stage 3 (Week 3,4)

Analysis and adjustment

  • 1. Launching search ad campaigns at higher rates to receive a higher keyword Quality Score and CTR
  • 2. Daily review of search queries that resulted in where the ad was shown
  • 3. Regular monitoring of ad campaigns and entering of adjustments as needed
  • 4. Automating recurring tasks: setting up automated rules and connecting Adwords Scripts

Stage 4 (Week 5+)

Effectiveness evaluation

  • 1. Analysing the effectiveness of launched ad campaigns in accordance with the KPI that were adopted at the first stage
  • 2. Conclusions on the appropriateness of individual advertising campaigns and keywords
  • 3. If necessary – making changes in the strategy of promotion
  • 4. Preparation of the campaigns performance report


Stage 1 (Week1)

During the first week, we prepare an advertising account, configure Analytics Systems, prepare technical requirements for setting ecommerce and remarketing codes, and for uploading the products feeds as well. We also identify the KPIs, conduct the competitive analysis and identify USP.

Start of campaign

Analysis and adjustment

Effectiveness evaluation

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+44 7852 537715

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Grantham Street,

+1 347 809 34 86

Las Vegas
Suite 100,
NV 89113

Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119