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The Maimon Group is a premier provider of luxury rental homes in Los Angeles, California, offering an unparalleled selection of short-term and long-term accommodations. With a portfolio of over 100 fully furnished properties, they cater to families seeking spacious, high-end living spaces ranging from two to eight bedrooms, including pet-friendly options.
Promodo team worked on the Maimon Group project with its partner, AltexSoft.
AltexSoft is a technology consulting company with deep expertise in the travel and transportation industry. Since 2007, the company has been helping online travel agencies, transportation management providers, hospitality businesses, and airlines stay competitive by delivering advanced engineering solutions and applying data science.
The client operates in a highly exclusive segmen of real estate and travel industries — luxury villa rentals in LA’s most prestigious neighborhoods. That’s why reaching the settled objectives was rather complicated for Promodo.
The website had no prior SEO optimization. The brand relied primarily on word-of-mouth and personal networking, with minimal online presence and limited visibility in search engines.
A narrow niche, a specific audience, and high market competition are not obstacles — they’re challenges we love to solve. With the right combination of SEO and PPC strategies from Promodo, we’ve managed to reach the set objectives.
To achieve the set goals, Promodo’s SEO and PPC teams collaborated closely on the Maimon Group project, combining their expertise for maximum impact.
To drive more organic traffic, we focused on what the client could implement immediately — adding new articles to the website. We published 15 blog articles during the promotion period, considerably boosting blog traffic.
To reinforce our positions in the TOP-30 search results, we implemented a focused link-building campaign. Each month, we secured an average of 5–15 high-quality outreach backlinks, complemented by an additional 15–30 links through a carefully executed crowd marketing strategy.
This approach paid off!
We focused on improving existing PPC campaigns and launching new ones to drive more relevant traffic, increase conversion rates, and reduce the cost per lead.
First of all, Promodo’s PPC team restructured campaigns based on settings, geography, and keyword frequency to ensure more precise targeting. In addition, we also added new keywords and ad groups, improving both relevance and ad rank.
We expanded brand coverage globally and launched competitor campaigns to capture additional demand.
For the display and YouTube campaigns, we used the most effective audience segments, relying on search query audience reports and remarketing lists to ensure we targeted users with the highest potential for conversion.
Ad placement control is a MUST: we excluded games, sensitive content, mobile apps, and automatically filtered out irrelevant websites (including those containing "game" in the content).
Additionally, we provided reCAPTCHA setup instructions to help eliminate bot traffic and improve lead quality.
We set up accurate tracking for all lead forms on the website and configured micro-conversions to capture additional valuable user actions.
Our team also optimized goals at the account level, with clear prioritization to help ad algorithms focus on the most important actions and improve overall campaign performance.
We conducted a competitor analysis to identify the most compelling offerings in the market and provided recommendations for improving creatives and ad copies.
For paid campaigns, we focused on highlighting key unique selling propositions (USPs) and added relevant property listings to make ads more attractive and actionable for potential customers.
For example, one of the most effective Meta ad formats proved to be a property catalog.
Promodo team also prepared technical specifications for creating a real estate feed and setting up events for dynamic remarketing.
Launched product catalogs, seasonal creatives, Instant Experience formats, and dynamic remarketing campaigns to re-engage users.
Here are some examples of seasonal ads we launched before Christmas as part of our PPC campaign, featuring Instant Experience.
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An Instant Experience allows users to interact with your content in a dynamic way. They can watch videos, swipe through photos in a carousel, explore products in your catalog, view images with tagged products, and tap buttons to visit other web pages.
We continuously optimized the feed to improve engagement rates (ER), click-through rates (CTR), and conversions, ensuring users saw the most relevant properties and offers.
We analyzed classic and dynamic remarketing audiences and identified the most effective segments to boost campaign profitability.
To enhance conversion rates, we also launched an additional incentive — a 5% discount with a promo code, which encouraged return visits and purchases.
The results speak for themselves. Through our SEO efforts, we achieved a remarkable 438% increase in traffic year-over-year, driving significantly more visitors to the site. As a result of the PPC campaign, we saw an impressive boost in performance, with conversion rates rising nearly 9 times compared to the previous year.
We continue to optimize our strategies to keep improving performance. Our next steps include setting up call tracking, optimizing ad algorithms for revenue, and building end-to-end analytics. We are also launching Performance Max campaigns optimized for won leads, with data imported through call tracking.
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