Pay Per Click


PPC is an abbreviation for pay-per-click, which is a type of online advertising (PPC) services where you are charged based on interactions with the ad. Essentially, you pay only if a person clicks on your ad, shares it, or does something you identify as a valuable action.

Some of the most common pay per click ads are Google Ads and Bing Ads, which appear alongside search results or display on relevant platforms. Promotion on social media is also skyrocketing, the most popular advertising platforms for paid advertising among businesses are Facebook, LinkedIn, and Twitter. Online stores also promote their product cards in search results with Google Shopping Ads.

If setup properly, PPC is a great source of relevant and consistent traffic. Here is why:

  • PPC Campaigns are Measurable

    You can always estimate the approximate amount of traffic you can get for a particular advertising budget based on keyword research or reach provided by the platform
  • Ads are Easy to Analyze

    You always know exactly what you're getting with PPC ads because you have all the data in front of you, including the cost of every click, the amount of traffic generated, and the number of conversions you enjoy. The data allows you to easily calculate your ROI and fine-tune your PPC campaign as needed
  • Campaigns are Customizable

    That’s right! You can easily customize your campaign and exclude traffic that doesn’t meet your expectations. No need to invest in keywords and segments that don't return anything on your investment

Setting up a PPC campaign for ecommerce websites has its specifics. Click here to find them out.

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Why We Should Manage Your PPC Campaign

  • We Can Save You Money

    Promodo has over 10 years of expertise running various PPC campaigns in most B2B and B2C niches. We make our clients' campaigns an average of 25 percent more efficient compared with other agencies
  • We are Flexible

    We work with campaigns ranging from only a few hundred dollars to more than $100,000. No matter how big or small your budget, we can help you
  • We Care about Your ROI

    We don't just run your PPC campaign for you -- we think about what stands behind it, including your business and the money you invest. No matter how much money you invest in your campaign, ROI is the only thing that matters and we do everything we can to improve it
  • We Have Proven Expertise

    We are Google AdWords and Google Analytics Certified partners, have DoubleClick for Advertisers (DFA) Certification, and have Bing Ads Accredited Professional status. Through our extensive training and results, we have proven our expertise. In fact, Google trusts us to run any kind of education seminar for Google AdWords
  • We Have Extensive Technical Background

    Using Google API, Adobe Media Optimizer, and a host of other tools and technologies, we ensure the highest ROI and efficiency possible for your PPC campaign

What you Get with PPC Services from Promodo:

  • Quick setup and adjustment of your account, allowing you to start generating revenue immediately
  • Precise targeting to attract only motivated potential customers
  • Appealing ads with highly relevant messages
  • Regular analysis for adjustment and improvement
  • In-depth analytical reports
  • Flexible terms and conditions

Most common questions about eCommerce business

How to choose KPIs for PPC ads?

The KPIs you need to analyse your PPC ads - How to assess paid advertising performance?

How to optimise your Google Shopping campaign?

Effective tips for optimization your Google Shopping campaign - 5 Tips how to optimize your Google Shopping campaign

How to analyse your competitors in eCommerce?

How to choose key performance indicators for online stores?

Key performance indicators for online stores - A beginner’s guide to key performance indicators for online stores

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