Valerie Lavska

Black Friday 2025 unfolded almost traditionally: familiar peak sales days and predictable consumer behavior

Competitor analysis is essential — it helps identify both the strengths and weaknesses of your competitors, which can highlight potential growth opportunities f

A blog is a powerful way to generate organic traffic. A content plan brings discipline to the process of creating materials, ensuring consistency.

83% of people entrust referrals, relatives, friends, or colleagues and admit that this is the most reliable source of information.

Customer centricity is one of the fundamental aspects of positioning any company.

When companies are constantly searching for ways to stabilize revenue and foster customer loyalty, one effective approach is the subscription revenue model.

This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within

Only a few hours away until the General Data Protection Regulation principles will come into force.

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name.

SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation.

Polyvore is all about fashion. It helps you to sell, buy and promote.

Web push notifications in eCommerce and retail have the lowest engagement rate among all other niches.

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years.

Sometimes, ecommerce business owners give shopping behaviour analysis a miss, examining only separate indicators such as conversion rate or bounce rate.

Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store.

Today, over 42% of the UK population use voice search on a daily basis.

In early 2020 we were sure that the COVID pandemic changed our lives forever. This seemed a horrific situation for the world economy.

Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales.

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales.

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance.

The headers like “Popular Items Today” and “Customers Who Bought This Item Also Bought” may be used to demonstrate the relevance of social choice.

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development.