Valerie Lavska

Our team has gathered practical AI use cases that help online stores sell more.

Black Friday 2025 unfolded almost traditionally: familiar peak sales days and predictable consumer behavior

Competitor analysis is essential — it helps identify both the strengths and weaknesses of your competitors, which can highlight potential growth opportunities f

A blog is a powerful way to generate organic traffic. A content plan brings discipline to the process of creating materials, ensuring consistency.

In this article, we'll take a look at what closed-loop marketing is, what its benefits are, and how to implement it in practice to achieve the best results.

In-App Events are available to users directly in the App Store in the form of an event card that includes a visual, the name of the event, and a description.

83% of people entrust referrals, relatives, friends, or colleagues and admit that this is the most reliable source of information.

In today’s article, Ksenia Mykhailenko, Media Director at Promodo, explains the ways to avoid killing your business through discounts.

Do consumers associate your brand with specific products you present? Do they consider you an authority in your industry?

Customer centricity is one of the fundamental aspects of positioning any company.

When companies are constantly searching for ways to stabilize revenue and foster customer loyalty, one effective approach is the subscription revenue model.

This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide.

Only a few hours away until the General Data Protection Regulation principles will come into force.

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name.

SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation.

While companies take competitive analysis reviews individually, there is an urgent need for such review performances in the new normal we are all bound to.

Polyvore is all about fashion. It helps you to sell, buy and promote.

Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony H

To increase the sales and efficiency businesses match with all tools available in the Internet.

Online checkout stats shows that more than 80% of online customers abandon their shopping carts.

Web push notifications in eCommerce and retail have the lowest engagement rate among all other niches.

For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays.

Sometimes, ecommerce business owners give shopping behaviour analysis a miss, examining only separate indicators such as conversion rate or bounce rate.

First, let’s turn to new data from Plusone, which was updated in January 2022. The company researched Facebook and Instagram usage among users.

Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store.

Today, over 42% of the UK population use voice search on a daily basis.

Together with Kate Guzevataya, Head of Web Analytics at Promodo we have explored the topic in full and share our findings with you.

In early 2020 we were sure that the COVID pandemic changed our lives forever. This seemed a horrific situation for the world economy.

“You’d better know your target audience!” – marketers tell us often and persistently.

Ecommerce merchandising is the ultimate task each business owner has to consider to drive more sales.

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales.

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance.

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting.

Marketers are advocates of the “know your audience” approach. And right they are.

The headers like “Popular Items Today” and “Customers Who Bought This Item Also Bought” may be used to demonstrate the relevance of social choice.

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development.

The worst-selling products are products that are marketed to everyone and appeal to no one.