It’s hard to overestimate SEO for eCommerce! 68% of online experiences begin with a search engine.
At the same time, 60% of marketers state that SEO and blog content bring their highest-quality leads. This is why improvement in SEO strategies is on the list of priorities for all major online retailers.
As we are about to enter the new year, Promodo’s SEO specialists have prepared a comprehensive list of SEO ranking factors for you to succeed in 2023 with your marketing strategy.
Major Factors Affecting SEO
Before launching the newest SEO trends, let’s check whether you follow the basic principles that would help you get in the top search results. According to the survey results, almost 33% of SEO professionals worldwide consider on-page elements to be the most important SEO factor. In addition, organic user behavior, depth of content, its freshness, structured data, mobile friendliness, links, E-A-T, and other tools are also on the list of requirements for an effective SEO strategy in 2023. Let’s view some of them in detail.
On-Page SEO and Quality Content
No matter which SEO tricks you intend to use, effective on-page elements and qualitative content remain major contributors to a powerful SEO strategy in 2023. You need to write engaging and beneficial content which captures the attention of customers at each stage of the funnel. At the same time, do not forget to optimize your headlines, HTML tags, and images. These basic on-page SEO components will also remain essential in 2023.
One of Promodo’s SEO experts’ main recommendations is content actualization.
“Irrelevant, outdated content tends to quickly lose positions in search results”.
Vladislav Trishkin, Senior SEO Specialist at Promodo
In 2021, mobile retail commerce sales captured 72.9% of overall retail e-commerce sales worldwide. Considering the fact that the share of mobile retail commerce tends to grow constantly, websites need to be mobile-friendly in 2023. If your site is uncomfortable to use due to usability issues on a smartphone or tablet, 40% of customers will go to competitors because of a poor web experience. What is more, 61% of users will never return to such a website. Hence, mobile-friendliness is definitely on the list of key SEO factors that will remain actual in 2023.
Content Generation with AI Machine Learning Algorithms
As artificial intelligence (AI) technology evolves in all spheres of digital marketing, content generation has not become an exception. Currently, you may use the services of content generators like GrowthBar and Copy. The applications are created on OpenAI’s GPT-3 (Generative Pre-trained Transformer 3) which compounds human-like written content based on inputs and algorithms.
Even though such new SEO techniques cannot replace human writers, in 2023, SEO specialists face additional opportunities for content creation with AI tools, which is definitely a considerable benefit for them.
Voice search popularity continues to grow. The global voice recognition market is forecasted to grow from $10.7 billion in 2020 to $27.16 billion in 2026. As a result, the estimated CAGR from 2021 to 2026 is almost 16.8%. While only 17.5% of consumers used voice shopping in 2021, their amount is projected to grow significantly in 2023.
With the widespread voice search, customers started asking more direct and usual questions to their mobile assistants. Hence, use long-tail keywords and phrases because voice requests are more natural compared to typed queries.
Core Web Vitals
Technical SEO remains important in 2023. That is why you should pay attention to the user experience on the website according to the Core Web Vitals.
Core Web Vitals Components:
- Largest Contentful Paint (LCP): Determines the loading speed of the largest image or block of text in the viewport.
- First Input Delay (FID): Measures the time amount it takes for the browser to respond when a user engages with the page (button click, tap, etc.).
- Cumulative Layout Shift (CLS): Identifies the page’s visual stability.
YouTube & Video Optimization
Online video usage has recently reached its maximum, namely more than 90%, and the amount of digital video content keeps growing every year. For instance, 54% of businesses use videos on their landing pages. That’s why YouTube and video optimization are integral parts of the successful SEO strategy in 2023.
As Google and YouTube are not able to crawl all the words in your videos, you need to apply effective transcripts, create a title with relevant keywords, and compound a powerful meta description. In such a way, the search engine will be able to rank your videos high in the search results.
Top SEO Trends in 2023
Promodo’s SEO experts have maintained a brainstorming session to outline the most relevant and newest SEO trends in 2023. They have also ranked them according to their importance for eCommerce websites. So, let’s review the most effective SEO ranking factors in 2023 one by one. Promodo’s SEO experts have maintained a brainstorming session to outline the most relevant and newest SEO trends in 2023. They have also ranked them according to their importance for eCommerce websites.
Neural networks are the top SEO trend in 2023.
Viewing the trend from a practical point of view, neutral networks enable effective market analyses, programmatic media buying, product recommendations, customer service chatbots, and many other functions that simplify the work of SEO specialists.
“More and more often, neural networks are being used in SEO to make unique images, write texts, and create metadata”.
Ksenia Vasylieva, Team Lead SEM at Promodo
Server Side Rendering (SSR)
The second place among SEO trends for 2023 is occupied by SSR. Server-side rendering is the ability of the application to display the web page on the server rather than rendering it in the browser. SSR is much more beneficial for SEO compared to client-side rendering due to the speed-up of page load times. On one hand, it improves the user experience. On the other hand, it also benefits the site rank better in Google search results.
“It’s a prerequisite for sites with a lot of JS code. It is necessary for the search engine to detect and recognize all the important content on the page.”
Oleksandr Utkin, SEO Team Lead at Promodo
Advanced Use of JSON
User Intent Research
Even though eCommerce websites run for keywords and Google algorithms, struggling to result in the top SERPs, the main focus still needs to be on the customers’ needs and requirements. We keep emphasizing that you should write for people, not for Google. That is why Promodo’s SEO specialist Vladislav Trishkin recommends “exploring what the users actually mean when they enter their request”. If customers find your content compelling and valuable, they stay on the website page for a long time. As a result, Google will also determine your writing as “High-Quality Content”.
Google Analytics 4
The list of 2023 SEO trends also includes the use of a new generation of analytical data and metrics, namely Google Analytics 4. SEO Team Lead Dmytro Kotylevskyi considers:
Hence, it is better to switch to Google Analytics 4 at the very beginning of 2023.
Google states that Cloud APIs are programmatic interfaces to Google Cloud Platform services. At the same time, Promodo SEO Team emphasizes that Google API is an effective way to check indexing as well as quickly add pages to the index. Make sure that you integrate the tool into your 2023 SEO strategy.
Snippet Extension in SERP
Due to the Google Algorithms updates, the SEO tools also change. In 2023, it’s highly beneficial for eCommerce websites to work on the snippet extension. Ksenia Vasylieva explains that it refers to tables, FAQs in the description, advanced microdata, and double results.
“All this is to increase the size and visibility of the snippet in the search results. Using the snippet extension allows not only increases the CTR but also moves the competitor further from the first screen”.
Ksenia Vasylieva, Team Lead SEM at Promodo
If your business has a physical location, take care of the local pack, which also will be a 2023 SEO trend.
“A local pack is a block with a map in the search results, which helps to find offline businesses near the user’s location”.
Oksana Babenko, Middle SEO specialist at Promodo