Olesia Holovko

Working with eCommerce brands for over 20 years, Promodo experts know for sure that a purchase is rarely the result of a single click or a single ad impression.

We explain how Promodo’s PPC experts adapted ABC and XYZ analysis—traditionally an inventory and warehouse management tool—for paid advertising tasks.

Promodo works with large eCommerce businesses, giving us deep hands-on experience in scaling online stores under complex market conditions.

Pinterest is often seen as a platform for inspiration, ideas, and aesthetics. Yet as a sales channel for eCommerce, it remains surprisingly underestimated.

In paid advertising, just like in business in general, the Pareto principle applies: around 80% of profit comes from just 20% of products.

In this article, we’ll explain what Google Lens is, why it’s becoming critical for eCommerce, and how to make sure your products are bought through images.

Users increase their spending on mobile apps every year — but competition in the market grows even faster.

Marketing solutions aren’t cheap, so relying only on intuition isn’t an option. Every strategy must be driven by data.

Mass link purchases or publishing “anywhere you can” no longer help — they actually harm your rankings.

Today, SEO specialists are willing to try almost anything to preserve traffic that’s being relentlessly devoured by Google’s constant updates and the rise of AI

Agencies often face the same challenge: clients want more services, but building new teams takes time, money, and energy.

Loyalty programs are one of the most effective ways to turn a one-time buyer into a repeat customer.

Google Ads is a complex ecosystem powered by automation, AI, and algorithms that optimize budgets and creatives on their own.

The way people travel has transformed considerably in the last decade. Instead of visiting travel agencies in person, today’s travelers unlock their phones...

When most people hear SEO, they think of Google. That’s not a surprise as it holds almost 90% of the market!

Dozens of private clinics and laboratory chains are actively competing for patients. At the same time, the medical industry is one of the most sensitive.

SEO for orthodontists isn’t just about ranking on Google — it’s about making sure the right people find you at the right time. 

Local SEO for dentists is no longer optional — it’s essential for staying visible in one of the most competitive markets in the U.S.

Changing a website’s domain has always been — and will remain — a risky process for any site.

Want to attract more qualified leads, increase visibility in your city or state, and grow your law firm?

Businesses that don’t integrate SEO at the earliest stage of website development often have to pay for the same work twice.

Instability in search results has become the new normal: numerous Google updates, personalized SERPs, increasing AI influence, and declining CTRs...

Businesses constantly seek innovative ways to scale, enhance their offerings, and win the competition.

We’ve developed a tool that sets you apart from competitors and makes your ads more recognizable through the automatic branding.

Ready to start turning more prospects into customers? 👉 Download the Free Marketing Funnel Template!

Launching an online store is just the beginning. That’s time to think about Shopify blog SEO!

People are getting tired of traditional social media! The endless stream of polished, unrealistic storytelling and picture-perfect content leads to irritation.

Connections aren’t just helpful—they’re essential. Partnerships have become one of the main components for sustainable growth.

Get tips on making the most of Google Local Service Ads to attract nearby customers and grow your business.

You have a content marketing strategy, blog posts grow traffic and …. bring no sales? You're not alone. This is a common challenge faced by many businesses.

If your products aren’t showing up at the top of search results, no one will click on them.

Many businesses in your industry rely on the same platform, often with similar features, making it difficult to stand out. Sound familiar?

Between 35–50% of a website’s conversions depend on the quality of its UX/UI. And every project we work with proves it.

Imagine increasing your business’s reach, entering new geographic and product markets, and growing revenue—all without considerable investments.

Prepare your website for Black Friday & Cyber Week with these 9 SEO tips. Drive traffic, increase conversions, and maximize your holiday sales.

In 2026, paid search marketing dominates driving 57.5% of revenue. Grab the latest on eCommerce marketing benchmarks by Promodo marketers.

Confused about the number of business obstacles you face in 2026? No wonder competition in the rapidly changing market is complicated for any company.

Can you imagine that customer acquisition costs have increased by nearly 50% over the past five years?

As 7% of Google searches are healthcare-related, medical businesses can only succeed with digital marketing.

Learn how to add SEO keywords to Shopify and where to put them to enhance your Shopify keywords SEO and drive more traffic to your store.

Even though there are over 2.1 million active daily users on Shopify, the number of live Shopify stores exceeds 4.4 million.

In this article, we describe why local SEO is important for dermatologists and cover powerful strategies to benefit your practice's online presence.

The demand for mental health services is higher than ever, creating a unique opportunity for therapists to grow their practices.

In this blog post, we will examine the strategies that can draw in potential clients who are in the process of searching for a clinic or surgeon.

Can you imagine that 80% of automotive shopping is done online?

SEO, long focused on Google rankings and keywords, is undergoing a major transformation driven by artificial intelligence and changing user behavior.

94% of initial impressions are shaped by website design because your site is often the first point of contact for potential clients.

We’ll explore 14 effective car dealership marketing strategies to help strengthen your online presence, attract qualified leads, and ultimately increase sales.

Digital marketing has become a crucial component for automotive companies looking to connect with their target audience, build brand awareness, and drive sales.

Are your PPC campaigns delivering the results you desire, or is there room for improvement?

Despite the undeniable results that come from PPC, studies keep showing that people still have more trust in organic results.

Motorcycle dealerships are increasingly turning to digital marketing techniques to expand their reach, attract new customers, and enhance brand loyalty.

The the global car rental market size is projected to reach $232.17 billion by 2030. It’s high time to invest in growth strategies.

Looking for the best marketing plan to grow your auto shop? In our article, you find how to market an auto repair business with auto repair marketing tips.

In the highly competitive car wash industry, success requires more than just a clean car.

95% of consumers in the automotive industry use digital as a source of information, having a strong online presence is crucial for any business.

While auto service shops always have physical locations, their success is increasingly dependent on their online presence and digital marketing efforts.

The used car market is a dynamic and rapidly growing automotive industry segment that offers many opportunities.

The value of automotive eCommerce is rapidly growing worldwide. For example, the US online car dealer market grew by about 4.7% year-on-year and reached $45.1

The automotive industry is undergoing a digital transformation, with data playing a vital role in driving business success. In this article, we will explore

If you increase customer retention by 5%, your car dealerships’ profits may eventually grow from 25% to 95%.

In the highly competitive global car market, having an exceptional automotive website design is a necessity in establishing trust with potential customers.

Promodo is proud to become a member of the CEE Digital Alliance. This alliance marks a significant milestone for Promodo, strengthening its position as a reputa

As 95% of automotive industry customers rely on digital platforms as their primary source of information when considering a purchase, traditional advertising me

66% of the automotive calls generated by search engines come from paid search.

The automotive industry has become increasingly digital over the years.

In today’s digital world, SaaS (Software as a Service) companies have become an integral part of the business landscape.

If you are new to starting a business then you probably don’t realize that SEO should be amongst the most important tools for your marketing campaign.

Among the various social media platforms, Telegram is gaining popularity for eCommerce businesses, which made it one of the digital marketing trends in 2023.

Ukrainian eCommerce showed an extraordinary case of running business under war.

In the world of digital writing, the value of which is leveled by tons of AI-generated content, the value of the individual rises.

Most modern companies actively use widgets on their websites for various purposes: collecting a contact base, informing customers, collecting feedback, etc.

62% of small businesses fail with their Facebook paid ads.

The recent crisis years have vividly illuminated the value of working in Internet marketing.

Interactive content has become an increasingly important aspect of modern digital marketing, and for a good reason.

Waze is a crowdsourced navigation app that helps you find the best driving routes.

79% of marketers state that PPC is highly beneficial for their business.

The number of IT companies is constantly growing, and the number of developers every three years increases by 3 million and may reach 27 million by 2023.

Key performance indicators or KPIs are an integral part of any digital marketing strategy, including PPC campaigns.

Learn how to avoid the frequent PPC blunders that drain your budget and discover proven ways to optimize your campaigns.

Launch — pause — restart. Adjusting costs and rates, eliminating ineffective placements, problems with scaling.

Working in a highly competitive business environment, companies cannot lose any opportunity to increase their traffic and conversion rate.

When preparing your digital marketing strategy for 2024, you need profound industry analysis, meaningful statistics, and credible forecasts for future trends.

In 2023, the global tourism industry demonstrates an impressive growth boost, due to the industry recovery after the Coronavirus pandemic.

Let’s celebrate the World Tourism Day together!

It’s hard to overestimate SEO for eCommerce! 68% of online experiences begin with a search engine.

There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions.

Today, SEO content strategy should not be based on keywords. Surprised? Let's view the details!

Everybody gives tips on good writing, why don’t we do the same? Here are some steps to help your text collect more likes, shares and browsing.

Google is the most widely used platform for digital advertising, which possesses 28.6% of the revenue structure.

Links are one of the main ranking factors for Google, so quality link building is an essential part of SEO work.

The popularity of podcast platforms has fluctuated since the pandemic, although it has demonstrated rapid growth recently.

What to focus on in 2022 as a part of your search marketing?

In order to remain reputable, analyse the position of competitors, and find growth points, companies often develop perception maps.

Over 2 billion people use Facebook and two-thirds of users visit a Facebook business page at least once a week.

Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously.

According to the IAB report, ¾ of the advertising expenditures are forwarded to digital channels.

Recommerce retail is a developing trend, and there are good reasons for this.

Though an impressive 6.5 million businesses launch every year, 90% of them fail. Find powerful digital marketing tools tailored for SaaS needs.

Magento is the world leader in the segment of open source e-commerce solutions.