InPowered is a tool that helps you find top stories leading experts write about you brand online and share these stories and the best quotes with your audience. The basic scheme is that you find the most positive experts’ opinion about your product and brand and promote it across the web and Facebook with multiple location and device targeting. And though promotional services are paid, other features from InPowered which help you identify top content and leading influencers are free and can be successfully utilized to amplify your content marketing efforts. Below are three ways we would use InPowered in our own marketing efforts.
# 1. Find niche influencers
If you have a list of top experts who you follow on Twitter or want to find the most influential writers in your niche, you can do this with InPowered. Type in the search bar the topic you are interested in, select the data range and check the search results.
You will see articles published on this topic as well as their authors. The list of the writers you will find on the left-hand side of the page.
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# 2. Identify top topics experts write about
In case your task is to find the most interesting and relevant topics for your target audience, you can research posts in your niche. After you have typed the topic in the search bar, you can also specify the sorting option (Top Stories, for example) and narrow down the area (Social Media in our case). Under each post in the search results you will see the number of shares and reads which will help you evaluate the topic popularity and expert’s level of influence.
# 3. Select the most popular stories of the week/month
If you do content curation and publish a kind of round-up posts, you will find it helpful to check in InPowered stories which it suggests as those that have been shared by experts. Make sure to select the right data range, one week for example, and it is certain that you will find several interesting posts to complete your round-up.
Since the prime aim of the tool is to find the top content and feedback on the brand or product, there are plenty of ways to find valuable information about what people write about your brand or about your competitor. You can also check the audience reach of your own posts, by the way.
We hope this information and tips will help you in your work. If you use other content marketing tools which you are especially happy about, please write us via [email protected] and we will be happy to tell our readers about them cite you as a source J