4 easy steps to the perfect online reputation

Every popular brand receives many visits from organic search for its brand keywords and other related searches. But are you 100% sure that you brand appears as a reliable one? A negative review in SERPs can significantly depress conversion rates, customers’ loyalty and their lifetime value.

Let’s take a look at the Google results for a “dreamhost review” keyword. Dreamhost is a well-known player on a web hosting market, but their brand doesn’t appear so clean for a user:

How to keep your online reputation under control? I’d like to suggest a simple 4-steps strategy that will help you to keep your online reputation solid.

Step 1. Find the keywords to keep an eye on

How to find the keywords worth to be monitored on a regular basis? Usually it’s enough to create a list basing on these data:

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

  • Different brand spelling – mistyping, different ways of writing etc.
  • Google Analytics – here you can usually find plenty of brand-related keywords.
  • Google Suggest – another one way to find brand-related keywords.
    Let’s say for a well-known domain registrar Namecheap.com we have found these brand keywords: namecheap, name cheap, namecheap.com, namecheap com, namescheap, cheapname, namechaep etc.
  • Add “review”, “reviews” etc. to the keywords above.

Step 2. Setup regular keywords monitoring

There are quite a few different tools which can help you to monitor search engine results for your keywords, so I just mention here 2 free of them:

http://socialmention.com/

SocialMention not only allows you to monitor new results for your brand keywords, but also provide you a clue on what kind of impression your brand creates. Also you can easily setup RSS/Email alerts and gather other valuable data. The tool is absolutely free.

http://www.google.com/alerts

Google Alerts is an easy option to keep an eye on what others write about your brand. You can use advanced operators in order to tweak results more precisely, i.e. (namecheap OR (“name cheap”)) -site:namecheap.com.

Step 3. Negative content removal

To be honest, it’s very hard to remove negative content even if it’s fake review or stuff like that. But anyway it’s worth to try to push it off via:

  • Writing directly to the author or a webmaster/website owner about your trademark illegal using. Sometimes it helps to remove fake reviews or negative articles.
  • Writing to the web hosting company that host this website.
  • Writing  to the domain registrar.

Only after removing a physical copy you can ask Google to remove the page from their database using this form in your Google Webmaster account.

Step 4. Finding and promoting positive content

This is the most important part of the overall process. In order to do everything properly you should:

  • Find a positive content about your brand (Google, SocialMention.com).
  • Evaluate its potential in terms of SEO and promotion (brand keywords in Meta-Title, domain authority etc.).
  • Setup links pointing to these pages with your brand keywords.

Also you can occupy more space in SERPs for your brand keyphrases via:

  • Extended Snippets crafting;
  • Double listings creation;
  • Local domains promotion for multilingual websites;
  • Social networks accounts promotion;
  • Wikipedia, About.com etc. pages creation;
  • Running PPC campaigns for brand-related keywords.

Here is an example of how it can be done:

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

4 easy steps to the perfect online reputation

0
start now

Start now