5 Advertising Ideas for Small Ecommerce Businesses

adsideasRunning a small business and just decided to become digital? Do not know what to start your online promotion with? Looking for new ideas on how to use the tools you are using already? Becoming ready to a holiday season? Thinking on how to get more paying less?

 

 

We have predicted your interest and decided to combine all the advertising ideas for your small business in one article. Enjoy!

1. Content

Many online entrepreneurs underestimate the content that is directly related to their products and services. At the same time the exact name of the product and the corresponding description – it is an additional plus to trust and an impulse to make a purchase. The majority of buyers are not looking for a company, but for a particular product. Help your consumers to find you.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

–          A description of your product / service should be correct, simple and SEO optimized.

–          Put an image of your product.

Click here to read more on what type of images you should use.

–          Make a video-review.

–          Stay relevant. You should keep all the required information updated (i.e. information about price, product availability, sales and discounts).

 2. Email marketing

Nowadays, email marketing for small and medium businesses is almost free and very effective tool to increase repeat sales, customer retention and return.

E-mail marketing is more effective tool to increase sales than social media platforms, although they also should be taken into consideration. According to McKinsey, one email-newsletter can 2-3 times increase the number of orders from the online store. To start working with email marketing it is unnecessary to write long letters or have a talent of copywriting. You can start with the most basic tools; for example, create a simple letter with a reference to the products from your online catalog.

3. Reviews and ratings

A great majority of users pay attention to ratings and reviews when making the order. Word of mouth is among the most effective mechanisms of marketing. With the development of internet technologies, it is now possible to share your experience with the whole world in just one click.

How to value from that?

–          Find topical forums and become an active part of the forum society. Your comments should be helpful and relevant. If the rules of the forum allow using open links – use them to direct consumers to your website. If direct links are forbidden – use nofollow links.

–          Create an account on Reddit and Reddit-like platforms. It will give you an opportunity to share different types of content and take an active part in discussions.

–          Create a review section on your website. And stay tolerant answering to the comments. Remember, both positive and negative comments value. You cannot be liked by everyone. If keeping negative comments along with positive ones – it will create a view of a ‘live’ website.

4. Social media

Social media is still a good tool to use for advertising. According to the statistics, provided by Trueship – 74% of consumers use social media to get more information on products they choose.

Use different social media, not limited to Facebook and Twitter. Post content regularly. Be active – answer to the comments and initiate discussions.

5. Contests, discounts, special offers

Contests and competitions in social media is a great way to increase brand awareness and sales. Communication with the audience and nice bonuses as a prize always get positive results and contribute to the loyalty.

The contest allows visitors to generate content themselves, thereby increasing the depth of their involvement, as well as motivating them to share with their friends, which creates great coverage not only of the competition, but also of your page as a whole.

The mechanism of such an activity as contest is quite easy: the user likes the page and shares the piece of content, it should be stated that the obligatory condition to participate is to enter the community. When the contest is over, to choose the winner, use the site generating random numbers. Conditions can be adjusted depending on the specifics of your community.

NB! Think two steps ahead – you should state who will pay for the delivery, how to use the discount etc. before the beginning of your contest (not when the winner is determined). The worst thing is to change the rules during the run of the contest.

Conclusion

There are plenty of ways to advertise online, we have stated those to start with. Create your own methods, learn deeper on the opportunities of each social media platform you use, be transparent and keep on going. Even if you do not have the results immediately – go ahead. Only the routine, constant marketing will lead you to success.

 

What were the first steps you have done positioning online?

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Link Building for SEO: Top-10 in 10 questions

July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >

How to Balance Your Budget with SEO and PPC

July 24, 2020

Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >

Programmatic Media Buying Explained for eCommerce Businesses

July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >

How to Develop a Digital Strategy: 6 Questions Brands Should Answer

July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

5 Advertising Ideas for Small Ecommerce Businesses

0
start now

Start now