For the owners of small ecommerce businesses, it is quite necessary to collect honest, original customer reviews to boost the website’s search engine rankings and the company’s reputation. The majority of consumers review the testimonials before deciding to choose a local business as a provider of products or services, so it is in your best interest to ask customers and existing clients to provide you with their feedback, based on the experience they have had with your business.
Currently, the most popular platform, providing online reviews for businesses is Yelp, but it is not the only one existing, and not the only place consumers are checking. Today, we will talk about 5 other consumer reviews websites for your business:
1. Angie’s List
Angie’s List is one of the best-known testimonials platforms founded in 1995 and still being one of the main players on the field. It works on a basis of pre-paid subscription and offers your business to create an account, where you can put information about your business and interact with your consumers: read and write reviews, respond to the comments and testimonials. The businesses with the highest ratings are eligible to advertise discounts and deals. Angie’s list is known for the convenience: it allows consumers to submit the reviews in several ways, it can be done by phone, mail or online. If you do not have an account yet or would like to claim a business profile created by a consumer, you should sign up for Angie’s List Business Center.
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MerchantCircle was established in 2005 as a B2B site and now works as a small business social network, online business directory and marketing platform. It means you will not only get the testimonials but also will be able to use a blogging platform, e-mail newsletter application, and some other marketing tools. The most active users of this review website are local businesses in small towns, for instance, in 2010, half of all the local businesses in Wasilla, Alaska, were represented on the site. The consumers are able to search the band categorized by the city (town), business category (including home repair and improvement, beauty and health, reals estate services and construction, professional and financial service etc.) and the rate. The platform is rapidly growing, so if your ecommerce business is located in a small town think about claiming or signing up your company page.
Trustpilot website was launched in Denmark in 2007 and became global, operating now in 27 countries. The company offers both free and promoted (read: paid) accounts; the free version offers little or no promotion while the paid subscriptions provide businesses with marketing tools and some extra services. Trustpilot allows your consumers to publish any reviews – positive, negative or neutral. However, if the review is questionable or false, it may be reported. In such a case, the author of the review will be asked to provide proof of purchase. All you need to create an account is just to fill in a simple form!
ConsumerAffairs was established in 1998 and is positioning itself as a consumer news and advocacy organization. The website was honored by the Consumer Federation of America for having an assessment on a variety of companies and products, including national and local banks. ConsumerAffairs has 2.5 million visitors per month and broadcast on 150 radio stations. The platform has both free and paid options, however, you will have to pay in order to claim your business on ConsumerAffairs. For a free, you will be allowed to collect reviews through social media, emails, feedback cards and targeted phone calls. If you will choose a paid option – you will get some additional marketing tools.
Launched in 1996 and restarted in 2002, today the website gets 1.5 million users each month and 4,000 unique reviews every day. The platform works in a close connection with search engines, including Bing, Yahoo!, Google, Answers, and Facebook. ResellerRatings uses freemium business model, providing businessmen/women with a vast amount of features for free, and with some additional features for the paid subscription. Business owners can build their marketing strategy on either product review or brand review, or both. The service allows consumers to sort stores by categories or see the full list. The platform also works with the consumer community, offering contests for the most active users. The registration is quite simple and enables all the features for free for the 30-day trial period.
There are plenty of tools to collect testimonials and reviews: some of them are separate online services, others – built-in applications for your website. In any case, the word of mouth is still among the most valuable factors for making a purchase decision. If you are still thinking how to improve your business and increase sales – pay attention to the services we described above. We are sure they will be helpful on your way to success.