5 keyword research tools for ecommerce to try

You may have worked with the content of your website for some time already, or you may have just started this journey. After you have decided on target audience for your business and the main area of expertise you are going to enlighten in your pieces of content – it is the high time to optimize your masterpieces for search engines. Here you will need to find the relevant keywords and phrases. In the article below, we tried to make the review of some new and helpful keyword research tools you may use for your business.

1. Answerthepublic

A great free tool to visualize the semantic core. 

How to use?

  • Enter a keyword and choose a country relevant for your search. Click on “Get questions”.

keyword tools 1

  • You will receive the results of several types.

keyword tools 2

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

To make this example we used the phrase “software development” for search. What we can see hee is a visual semantic core with the related questions, which make it convenient for the creation of article structure.

However, if such kind of information presentation is not suitable, you can get the results as a list (just click on the tab Data).

keyword tools 4

Moreover, it is possible to get the list of keywords in alphabetical order.

keyword tools 3

2. Google Correlate

As it might be clear from the name – Google Correlate allows you to find correlations between the words and find some deeper semantic meanings.

How to use?

Type the word or phrase into the search line (we used ‘marketing strategy’ as an example) and click “Search correlations”.

keyword tools 5

As you can see in our example, ‘case study’ has the highest correlation to ‘marketing strategy’, which means it is the thing marketers should pay the most attention to, when offer information on their website.

keyword tools 6

3. Amazon Autosuggest

Amazon Autosuggest is not a typical keyword tool; it is rather a search engine that offers you the most valuable keywords for Amazon merchants.

How to use?

Enter the word you would like to search for (for instance, a laptop) and you will be shown a list of suggestions based on previous search queries. The list is ranked according to the popularity of each search phrase (the upper is more popular).

keyword tools 7

4. Scientific Seller

Scientific Seller is a free keyword search tool by Amazon. This tool also shows the search query keywords of Amazon buyers, however, as Amazon is one of the global players in the world of ecommerce – their tool might be useful for your business as well.

 How to use?

 Enter a keyword into a search box and click “Start My Keyword Search”.

keyword research 8

We used the word ‘jeans’ as an example. It took us around 3 minutes to get 245 relevant keywords, which was shown as a 0% of Search Status. The tool offers you several options on how to work with the list: you can either Pause and Sort the List or Reset and Start Over.

The tool is excellent to get as much relevant keywords as possible, however, you cannot export them, until the report finishes running (and it takes quite a lot of time).

keyword research 9

5. Keywordtool.io

This tool is also free and its peculiarity is that it helps you to find long tail keywords (those are usually more valuable for organic search).

How to use?

Enter a keyword into a search line, choose the location and language, and choose where to look for keywords (Google, YouTube, Bing or App Store) and either press Enter or click on Search icon.

keyword research 10

The example we used here was ‘candy gift sets’. We received a list of 43 unique long tail keywords that could be easily exported and used for the purposes of your business. In order to get more results that are relevant you can subscribe to get a paid Pro version. The plans of paid subscription could be found on the website.

keyword research 11

There are undoubtedly many other keyword research tools you can use, however, we tried to list the newest and most suitable for the ecommerce business. We hope this article will help you to create a unique content and make it work for the purposes of your business. If you have any questions on how to use SEO for your business, please, contact us.

 

1
Leave a Reply

avatar
1 Comment threads
0 Thread replies
1 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
seoa8 Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
seoa8
Guest
seoa8

Ahrefs While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for. While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner,… Read more »

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

5 keyword research tools for ecommerce to try

1
start now

Start now