You may have worked with the content of your website for some time already, or you may have just started this journey. After you have decided on target audience for your business and the main area of expertise you are going to enlighten in your pieces of content – it is the high time to optimize your masterpieces for search engines. Here you will need to find the relevant keywords and phrases. In the article below, we tried to make the review of some new and helpful keyword research tools you may use for your business.
A great free tool to visualize the semantic core.
How to use?
- Enter a keyword and choose a country relevant for your search. Click on “Get questions”.
- You will receive the results of several types.
To make this example we used the phrase “software development” for search. What we can see hee is a visual semantic core with the related questions, which make it convenient for the creation of article structure.
However, if such kind of information presentation is not suitable, you can get the results as a list (just click on the tab Data).
Moreover, it is possible to get the list of keywords in alphabetical order.
2. Google Correlate
As it might be clear from the name – Google Correlate allows you to find correlations between the words and find some deeper semantic meanings.
How to use?
Type the word or phrase into the search line (we used ‘marketing strategy’ as an example) and click “Search correlations”.
As you can see in our example, ‘case study’ has the highest correlation to ‘marketing strategy’, which means it is the thing marketers should pay the most attention to, when offer information on their website.
3. Amazon Autosuggest
Amazon Autosuggest is not a typical keyword tool; it is rather a search engine that offers you the most valuable keywords for Amazon merchants.
How to use?
Enter the word you would like to search for (for instance, a laptop) and you will be shown a list of suggestions based on previous search queries. The list is ranked according to the popularity of each search phrase (the upper is more popular).
4. Scientific Seller
Scientific Seller is a free keyword search tool by Amazon. This tool also shows the search query keywords of Amazon buyers, however, as Amazon is one of the global players in the world of ecommerce – their tool might be useful for your business as well.
How to use?
Enter a keyword into a search box and click “Start My Keyword Search”.
We used the word ‘jeans’ as an example. It took us around 3 minutes to get 245 relevant keywords, which was shown as a 0% of Search Status. The tool offers you several options on how to work with the list: you can either Pause and Sort the List or Reset and Start Over.
The tool is excellent to get as much relevant keywords as possible, however, you cannot export them, until the report finishes running (and it takes quite a lot of time).
This tool is also free and its peculiarity is that it helps you to find long tail keywords (those are usually more valuable for organic search).
How to use?
Enter a keyword into a search line, choose the location and language, and choose where to look for keywords (Google, YouTube, Bing or App Store) and either press Enter or click on Search icon.
The example we used here was ‘candy gift sets’. We received a list of 43 unique long tail keywords that could be easily exported and used for the purposes of your business. In order to get more results that are relevant you can subscribe to get a paid Pro version. The plans of paid subscription could be found on the website.
There are undoubtedly many other keyword research tools you can use, however, we tried to list the newest and most suitable for the ecommerce business. We hope this article will help you to create a unique content and make it work for the purposes of your business. If you have any questions on how to use SEO for your business, please, contact us.
Ahrefs While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for. While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner,… Read more »