6 Tips on SEO Content Strategy to Make Your Blog Work

content

The main element of any website is content. It affects such important characteristics as the quality of the resource, the utility for users, added value, etc. Content is the key factor for the number of visitors and income, and therefore we should look at the process of its creation in detail.

In this article, we will discuss the creation, writing and optimization of content, in terms of existing algorithms.

The strategies you should use are as follows:

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

1. Create a good content

The text of your article should be as detailed as possible to disclose the essence of a user request. This is the most important rule in the current reality, where the links are of secondary importance.

The first step in writing an article is understanding of what you yourself would like to see and learn from the material on the chosen topic. After a personal judgment, it is required to view the TOP 5-10 search results for a given issue and to study their materials. Only after such an analysis, you will have the basic plan of the article.

It is important to understand that the content should be unique – there is no need to rewrite once again a trite topic – add some new relevant information, make a research, otherwise your article could hardly get to the index, not to mention getting leads from natural search.

How to add value to the article?

There are several options:

  • Use personal experience
  • Write an extensive review, based on the articles of competitors who are already in the top. In this case, your material absorbs the most detailed analysis of the topic.
  • Add video, audio or visual materials.

2. Make it readable

The structure and format. You must bring your articles to the most readable look.

It’s simple. The first thing a visitor do after being linked to your website – he/she assesses the convenience of presenting information. If he/she sees a long homogeneous text – you lost the visitor.

Structured content is not just good for a human’s eye, but also works well for search engines. To structure your text:

  • break the article into short paragraphs;
  • highlight key moments (with a different color, as a quotation, etc.);
  • use subtitles;
  • apply markers;
  • use lists;
  • etc.

3. Think about the volume

The number of words in the article should be enough to reveal key request. If the topic you are covering has many nuances, write a detailed article (800-2000 words). If it is a small issue – write a small article (400-600 words). There is no more need to have an exact number of words – it all depends on the quality.

4. Make a catchy heading

Your heading should be simple and clear. It should correlate with the key search requests. If the person is looking for an eCommerce content marketing strategy – you should use those words in your heading. At the same time, it should be sound and catch the attention.

5. Use keywords

With services like Google Keyword Planner and Buzzsumo search on inquiries and trends to understand better what issues to cover and what keywords to use.

At the same time, you should not pay much attention to keyword density and other technical tricks. Now search engines have learned how to get round all this, emphasis is on the quality of the article and its orientation on the end reader.

6. Share your content

The last but not least thing is to share the content you have created. Use different social media networks, forums and opinion platforms. There is no regulation on how Google uses your social media presence for their ranking. However, you can notice, the person who is active in Facebook or Google Plus will get different search results from those who are not. It is all because of search personalization. If you aim to get the concrete targeted audience, you should consider this data and use it for your own purpose.

At the end

The moral of this article is that the main thing for a good SEO content strategy is a good, unique and substantial story. Let people discover your stories and make them share your content. Yes, content writing takes time, but a good piece of content is helpful for both you and your consumer – it is a kind of a win-win strategy.

Does your content work for you? What strategies do you use?

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

How to find expired domains: best places to buy expired domains with traffic

November 27, 2020

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

How to promote new categories of a brand & increase traffic with SEO | Case Study

November 11, 2020

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name. This means when the brand decides to change or expand the range of products they offer online, customers will need time to start associating the brand with the new product categories. Here SEO comes handy. Continue reading >

Outreach as a service: strategy and the benefits for eCommerce

November 5, 2020

Ahrefs reports 43.7% of the most top-ranking pages have some reciprocal links. The figures speak for the trust Google sees in the backlinks and the use of outreach marketing as a service. In this article we explain what is outreach marketing, figure out what are the benefits of outreach as a service and give the Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

6 Tips on SEO Content Strategy to Make Your Blog Work

0
start now

Start now