The main element of any website is content. It affects such important characteristics as the quality of the resource, the utility for users, added value, etc. Content is the key factor for the number of visitors and income, and therefore we should look at the process of its creation in detail.
In this article, we will discuss the creation, writing and optimization of content, in terms of existing algorithms.
The strategies you should use are as follows:
1. Create a good content
The text of your article should be as detailed as possible to disclose the essence of a user request. This is the most important rule in the current reality, where the links are of secondary importance.
The first step in writing an article is understanding of what you yourself would like to see and learn from the material on the chosen topic. After a personal judgment, it is required to view the TOP 5-10 search results for a given issue and to study their materials. Only after such an analysis, you will have the basic plan of the article.
It is important to understand that the content should be unique – there is no need to rewrite once again a trite topic – add some new relevant information, make a research, otherwise your article could hardly get to the index, not to mention getting leads from natural search.
How to add value to the article?
There are several options:
- Use personal experience
- Write an extensive review, based on the articles of competitors who are already in the top. In this case, your material absorbs the most detailed analysis of the topic.
- Add video, audio or visual materials.
2. Make it readable
The structure and format. You must bring your articles to the most readable look.
It’s simple. The first thing a visitor do after being linked to your website – he/she assesses the convenience of presenting information. If he/she sees a long homogeneous text – you lost the visitor.
Structured content is not just good for a human’s eye, but also works well for search engines. To structure your text:
- break the article into short paragraphs;
- highlight key moments (with a different color, as a quotation, etc.);
- use subtitles;
- apply markers;
- use lists;
3. Think about the volume
The number of words in the article should be enough to reveal key request. If the topic you are covering has many nuances, write a detailed article (800-2000 words). If it is a small issue – write a small article (400-600 words). There is no more need to have an exact number of words – it all depends on the quality.
4. Make a catchy heading
Your heading should be simple and clear. It should correlate with the key search requests. If the person is looking for an eCommerce content marketing strategy – you should use those words in your heading. At the same time, it should be sound and catch the attention.
5. Use keywords
At the same time, you should not pay much attention to keyword density and other technical tricks. Now search engines have learned how to get round all this, emphasis is on the quality of the article and its orientation on the end reader.
6. Share your content
The last but not least thing is to share the content you have created. Use different social media networks, forums and opinion platforms. There is no regulation on how Google uses your social media presence for their ranking. However, you can notice, the person who is active in Facebook or Google Plus will get different search results from those who are not. It is all because of search personalization. If you aim to get the concrete targeted audience, you should consider this data and use it for your own purpose.
At the end
The moral of this article is that the main thing for a good SEO content strategy is a good, unique and substantial story. Let people discover your stories and make them share your content. Yes, content writing takes time, but a good piece of content is helpful for both you and your consumer – it is a kind of a win-win strategy.
Does your content work for you? What strategies do you use?