Google Analytics personalized reports are essential tools that can be of great assistance and save your time; but only in case you know what reports exactly you need.
Instead of digging in metric data you are able to find all the necessary information in accurately divided columns, and this will result in more effective understanding of things.
1. Content Efficiency Analysis Report
Recently the world companies double the marketing expenses for the content and place their stake on content. That is why it is really important to know the answers to the following questions.
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What type of content is of higher efficiency (video, pictures, text, etc.)?
What type of content is more attractive?
What type of content is more valuable and useful for your business?
Content efficiency analysis report is very convenient, because it includes all the key criteria of the page content assessment:
● Page Title;
● Entrances;
● Unique Visitors;
● Bounces;
● Page Views;
● Avg. Time on Page;
● Per Visit Goal Value;
● Goal Completions.
Follow the link to get your content efficiency report
2. Keyword Analysis Report
If you perform SEO, you certainly would like to make sure that your efforts are not spent in vain.
Also, you will need to find out if the right keywords lead to required pages.
The first tab in this report is called targeting and has two columns with the titles of the pages and keywords that lead to those pages. Also you will find other useful data that will help you to decide on whether you need to bring any changes into your company and what are the right keywords to invest your resources and time into:
● Unique Visitors;
● Goal Completions;
● Goal Conversion Rate;
● Avg. Page Load Time (sec).
The second tab of this report is called Engagement. It shows how efficient are the pages of your website according to the following metrics:
● Unique Page Views;
● Pages / Visit;
● Avg. Time on Page;
● Bounce Rate;
● % Exit;
● Goal Conversion Rate.
The third tab in this report is called Revenue and it shows the income that a particular keyword delivers to you as per following parameters:
● Revenue
● Per Visit Value;
Click here to get your keyword analysis report
3. Link Analysis Report
What are the websites that bring you the best traffic? In other words which of the links are the most efficient?
Link building is not only about earning link popularity but mostly about increasing the conversion of a website and attracting new visitors.
That is why it is so much important to find among the whole number of the links those that provide link popularity and consider them well. Link analysis report will help you to get clues and identify those links.
You will find the following columns:
● Source;
● Landing page;
● Visits;
● Goal Completions;
● Pages/Visit;
● Bounce rate;
●% New visits.
Click here to get your link analysis report
4. PPC Keywords Report
You need to know which of the PPC keywords drive the most visits to your website and so to be able to use this information in your future SEO and AdSense companies. Invest where you will get the best return in case you pay for the search traffic.
You can obtain the following data in this report:
● Keyword;
● Ad Group;
● Visits;
● CPC;
● Goal Completions;
● Cost per Conversion.
Having possibility to assess your PPC keywords using this custom keyword report you can change or edit your company in case you figure out the ad spend doesn’t go towards relevant search phrases: refuse certain keywords and invest more in others that will likely generate conversions.
Click here to get your PPC keywords report
5. Social Media Report
Thanks to this report you can check what social media exactly are of higher efficiency for your business and which of them worth the time and money investment. This is a very important tool because measuring engagement from different social media and understanding why there is a high bounce rate matters a lot.
The report provided includes the following metrics:
● Landing Page;
● Source;
● Visits;
● Social Actions;
● Goal Completions;
● Goal Convention Rate;
● Goal Value.
Click here to get your social media report
6. E-commerce Traffic Report
If you are in e-commerce you need to define and separate the traffic sources to find out which of them work better in relation to your marketing efforts. It is an important tool for monitoring and better understanding the performance of your e-commerce store. Also, to increase the performance of your store you will certainly need to figure out the following things:
Why one traffic source works better than the other one?
Is the AdSense investment effective?
Some of the answers can be found in this report and decisions made on a base of the following metrics available:
● Source / Medium;
● Visits;
● % New Visits;
● Bounce Rate;
● Pages / Visits;
● Revenue;
● Average Value;
● Per Visit Value.
Click here to get your e-commerce traffic report
7. Browser Report
The report includes the following metrics:
● Browser;
● Visits;
● Revenue;
● Bounce Rate;
● % Exit;
● Unique Purchases.
This report will help you to understand how your website works in different browsers. On the basis of these data you are able to see if there are particular browsers with high bounce rate and that require additional attention from your side.
Follow the link to get your browser report
You need to spend just a couple of minutes to set up these reports and this will save you a lot of time in the future. Also you will be able to take efficient decisions to achieve business targets.
And what Analytics Reports do you mostly use?
Original Source: Searchenginewatch
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