7 Google Analytics reports that will save your time

Google Analytics personalized reports are essential tools that can be of great assistance and save your time; but only in case you know what  reports exactly you need.

Instead of digging in metric data you are able to find all the necessary information in accurately divided columns, and this will result in more effective understanding of things.

1. Content Efficiency Analysis Report

Recently the world companies double the marketing expenses for the content and place their stake on content. That is why it is really important to know the answers to the following questions.

What type of content is of higher efficiency (video, pictures, text, etc.)?

What type of content is more attractive?

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

What type of content is more valuable and useful for your business?

Content efficiency analysis report is very convenient, because it includes all the key criteria of the page content assessment:

● Page Title;

● Entrances;

● Unique Visitors;

● Bounces;

● Page Views;

● Avg. Time on Page;

● Per Visit Goal Value;

● Goal Completions.

Follow the link to get your content efficiency report

2. Keyword Analysis Report

If you perform SEO, you certainly would like to make sure that your efforts are not spent in vain.

Also, you will need to find out if the right keywords lead to required pages.

The first tab in this report is called targeting and has two columns with the titles of the pages and keywords that lead to those pages. Also you will find other useful data that will help you to decide on whether you need to bring any changes into your company and what are the right keywords to invest your resources and time into:

● Unique Visitors;

● Goal Completions;

● Goal Conversion Rate;

● Avg. Page Load Time (sec).

The second tab of this report is called Engagement. It shows how efficient are the pages of your website according to the following metrics:

● Unique Page Views;

● Pages / Visit;

● Avg. Time on Page;

● Bounce Rate;

● % Exit;

● Goal Conversion Rate.

The third tab in this report is called Revenue and it shows the income that a particular keyword delivers to you as per following parameters:

● Revenue

● Per Visit Value;

Ecommerce Conversion Rate.

Click here to get your keyword analysis report

3. Link Analysis Report

What are the websites that bring you the best traffic? In other words which of the links are the most efficient?

Link building is not only about earning link popularity but mostly about increasing the conversion of a website and attracting new visitors.

That is why it is so much important to find among the whole number of the links those that provide link popularity and consider them well. Link analysis report will help you to get clues and identify those links.

You will find the following columns:

● Source;

● Landing page;

● Visits;

● Goal Completions;

● Pages/Visit;

● Bounce rate;

●% New visits.

Click here to get your link analysis report

4. PPC Keywords Report

You need to know which of the PPC keywords drive the most visits to your website and so to be able to use this information in your future SEO and AdSense companies. Invest where you will get the best return in case you pay for the search traffic.

You can obtain the following data in this report:

● Keyword;

● Ad Group;

● Visits;

● CPC;

● Goal Completions;

● Cost per Conversion.

Having possibility to assess your PPC keywords using this custom keyword report you can change or edit your company in case you figure out the ad spend doesn’t go towards relevant search phrases: refuse certain keywords and invest more in others that will likely generate conversions.

Click here to get your PPC keywords report

5. Social Media Report

Thanks to this report you can check what social media exactly are of higher efficiency for your business and which of them worth the time and money investment. This is a very important tool because measuring engagement from different social media and understanding why there is a high bounce rate matters a lot.

The report provided includes the following metrics:

● Landing Page;

● Source;

● Visits;

● Social Actions;

● Goal Completions;

● Goal Convention Rate;

● Goal Value.

Click here to get your social media report

6. E-commerce Traffic Report

If you are in e-commerce you need to define and separate the traffic sources to find out which of them work better in relation to your marketing efforts. It is an important tool for monitoring and better understanding the performance of your e-commerce store. Also, to increase the performance of your store you will certainly need to figure out the following things:

Why one traffic source works better than the other one?

Is the AdSense investment effective?

Some of the answers can be found in this report and decisions made on a base of the following metrics available:

● Source / Medium;

● Visits;

● % New Visits;

● Bounce Rate;

● Pages / Visits;

● Revenue;

● Average Value;

● Per Visit Value.

Click here to get your e-commerce traffic report

7. Browser Report

The report includes the following metrics:

● Browser;

● Visits;

● Revenue;

● Bounce Rate;

● % Exit;

● Unique Purchases.

This report will help you to understand how your website works in different browsers. On the basis of these data you are able to see if there are particular browsers with high bounce rate and that require additional attention from your side.

Follow the link to get your browser report

You need to spend just a couple of minutes to set up these reports and this will save you a lot of time in the future. Also you will be able to take efficient decisions to achieve business targets.

And what Analytics Reports do you mostly use?

Original Source: Searchenginewatch

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

7 Google Analytics reports that will save your time

0
start now

Start now