Some time ago, on our Facebook page, we invited eCommerce owners to talk with our Promodo SEO experts about the issues they face when promoting their website. Below you will find answers to the questions we received, with full-detail explanations.
If these are two different websites, there should be no problem. However, if they are identical, placed in the same region, and even in the same language, this would mean they are duplicates. This is a bad thing.
If these are two different websites in one niche, in one region and in one language, in theory, you could get them both to appear in the search results.
However, there may be several problems:
The sooner you start with building your website structure based on demand, as well as optimising the content, metadata, backlinks and internal links, the faster you will gain traffic. You can hold it off until you have enough resources — there will be no harm for SEO, but only a delay in achieving the results.
If the competition in your niche is very active, your online rivals will have time to do more than you, and then you will have to catch up with the following:
To put it short, the key SEO factors to pay attention to this year are the following:
At the same time, please, remember that analysing your competitors is the first thing to start with when promoting your brand.
Indeed, SEO is really not the best way to promote a small ecommerce website within a niche where aggregator websites already occupy the top search results. Give a try to other traffic acquisition channels such as:
In SEO marketing, it’s a common practice to start by analysing how products are presented by competitors in your market niche. If product pages on your competitors’ websites look poor, then you’ll only need to make your own product pages look slightly better, without investing extra resources. If those product cards are rich in functionality, images and descriptions, your product pages should be at least that good.
If instead of typical product cards, competitor websites entice visitors with well-designed landing pages, like this one in the Three.co.uk electronics retail store, you’ll need to try your very best to get above them in the search results.
Basically, a typical product page contains the same elements:
From this point of view, the Three.co.uk product page is perfect, although сreating such pages for each product category might be a difficult task. Moreover, landing pages for businesses in other market niches, such as seed companies, may look completely different. Therefore, (again) you should first analyse your competitors.
When it comes to SEO, it doesn’t really matter whether your URL structure is hierarchical or not. There’s a number of much more crucial for SEO indicators to pay attention to:
There are more aspects to this, not specifically related to SEO:
In fact, the absolute value of this metric doesn’t play a role in how search engines rank pages. It’s the relative value that matters, compared to that of your competitors. Say you have a bounce rate of 50% but it’s still lower than your competitors’ 60% bounce rate. In this case, Google may decide that you’re doing a better job at meeting consumer needs.
What you should pay special attention to:
The question of whether the bounce rate metric matters for website ranking remains open. For example, how would Google know this value if you have not set up Google Analytics tracking on your website?
What you really need to influence is the click-through rate in Google search results. You can check the data for each search query and page in Google Search Console. Page with a higher CTR will rank better for a specific search query. Therefore, attractive snippets with Structured Data are bound to rank better.
Promodo mainly specialises in ecommerce projects, however, businesses in the service industry can also grow efficiently through the SEO tools. The main difference is that you will be promoting service pages instead of product category pages. And although product category pages don’t require a large amount of text (or don’t even need them at all), services web pages will definitely need to have more text content.
What you can do right now:
The SEO promotion of websites offering services in other cases is quite similar to the promotion of e-commerce websites.
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