Mobile web is the latest incarnation of internet as we know it. But the rules for SEO change a little when it comes to phones. Here are some of the biggest myths that I have encountered over the past few years regarding Mobile SEO, and I am here to set it straight!
Read on to find out why I am such a huge advocate of Mobile SEO:
Myth 1: People Search for the same things on their Mobile as they do on their computers
Reality: Phones are not built like PCs. It is important to remember that all the big search engines as well as the mobile users are using mobile internet in very different ways and for entirely different purposes as compared to their computers, laptops or even tablets.
Mobile Keyword search is a pretty effective way of uncovering these search words that are exclusive to mobile searches only. While using the Google AdWords tool, you can compare the mobile ratio of different keywords. If this too doesn’t unveil any difference between mobile and desktop search behavior than it is possible that your particular vertical is one that doesn’t mandate a lot of variation between what mobile users and desktop users are searching for.
Myth 2: Mobile Search returns the same results as those obtained from a computer research
Reality: Mobile web users are different and to top that of, mobile-specific search engines are built in completely different ways. Even though the ultimate objective of all search engines is to provide universally pervasive services, the reality remains that there are some significant differences between the interfaces for mobiles, computers and laptops. Just take the example of Google; according to a recent study the search results vary 86% between different interfaces.
SO if the results seem interchangeable, either the differences are minor enough to be ignored or maybe you just aren’t paying attention, thanks to a set of preconceived notions about mobile SEO.
Myth 3: The Advent of Mobile Search devices and wearable computing means that mobile device searches are becoming redundant.
Reality: Currently, Siri, Google Goggles and other similar search interfaces are still in experimental phases. They have little to no market share and are just playthings for enthusiastic smart phone users. Yes, I know, everyone loves Siri, but the truth is that it conducts less than 3% of all the mobile searches. And it is the most famous one of all!
So Mobile SEO is here to stay, at least for the time-being as it is improbable that these technologies will be able to make it on their own for the next decade or so.
Myth 4: Mobile SEO is just a catchphrase used to hook in unsuspecting users!
Reality: This claim took hold because of many unscrupulous activities being carried on in the name of Mobile SEO. But aren’t people abusing the SEO term as well? I don’t often agree with the many diverse definitions of Mobile SEO found after a quick Google search. The fact remains that anyone, who claims to know something about it and can shout about it from rooftops, is taken as an expert in Mobile SEO. And when their claims turn out to be false, it’s mobile SEO that gets the bad name.
But doesn’t mean the Mobile SEO isn’t a valid and dynamic field. So, whether someone is looking for local SEO or Mobile SEO services, it is important to conduct research before finalizing a service provider. Do the necessary homework, ask the right questions and reap the benefits of Search Engine Optimization for your business.
Myth 5: Local SEO and Mobile SEO are one and the same
Reality: Local SEO involves optimizing searches for a local audience. But that’s not all there is to Mobile SEO. For example, people look for mobile wall papers and applications using mobile searches and this doesn’t necessarily return local results but are just as important for the mobile users.
Mobile SEO includes the modification of website architecture and reflections on site marketing that have absolutely nothing do with Local Search Engine Optimization. Also, other dimensions such as location, device type, and content formats are more indicative of a successful mobile web experience. Only mobile SEO can teach search providers to harness the power of these.
Myth 6: When SEO is performed for mobile searchers it’s called Mobile SEO, that’s all it is!
Reality: There are many differences between traditional SEO and mobile SEO. Mobile users are accessing your website on a completely different screen size. And you don’t know whether it is an iPhone or a Nokia. Mobile SEO means that your website should maintain usability on a variety of screens. So, a quick check on IE and Safari doesn’t really work here. Also, your users are constantly on the move. So in all probability, they will be looking for time, location and task sensitive information. They aren’t researching for an upcoming report on their mobile internet, which I am pretty sure of.
Mobile SEO is in a league of its own, and has a completely different set of rule and structures used for enhancement of websites and search results.
Myth 7: It is smarter to build a website to work on multiple platforms than optimizing it for mobile access only.
Reality: Just because a person uses their very expensive, all-encompassing Smartphone to conduct a search, doesn’t mean that they will be able to find what they are looking for. Some very interesting Google Data reveals that nearly 60% of mobile users were unable to find what they were looking for on a mobile site. And when they can’t find something on one site, they promptly move on to another. Would you want this happening with your website? In the same Google data, it was revealed that more than 65% of mobile users are likely to make a purchase from a website that is optimized for mobile use.
Just because a website retains its functionality on a mobile interface doesn’t mean that it has been optimized to be used on mobiles. Just ask eBay, Amazon and BMW, some of the websites that have worked hard on their mobile versions, and are now enjoying the better conversion rates as a result.
Myth 8: Mobile SEO doesn’t provide any additional linking prospects
Reality: Actually, if you have a responsive website that is mobile as well, then your chances of scoring some incremental authoritative links increase greatly. In fact, you will easily be able to score links from websites such as Google, PC World, Mashable and others.