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PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020
Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
The Ultimate Guide on Google Shopping Campaigns
September 11, 2020
In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >
Mobile app promotion: 9 effective ways to market an app
September 4, 2020
Mobile apps skyrocket the digital marketing space. Last year’s CEE eCommerce report showed that 69% of shopping sessions take place on mobile and generate 44% of revenue and 41% of transactions. Mobile app promotion matters in 2020. In this article, we will give an overview of the most effective channels used to market an app, Continue reading >
16 Ethical Principles in Business from Promodo
August 21, 2020
It’s been 16 years since we created Promodo. If it were a human, by this age, Promodo could have applied for a driving licence, received a National Insurance number or even joined a trade union. As a Digital Marketing agency, by the age of 16 we weathered crises, acquired trust of partners all over the Continue reading >
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