Cases

MAJOR SEO MISTAKES TO AVOID IN 2023 AND BEYOND
January 27, 2023

Much concerned about top SEO trends for 2023 and beyond, marketers all over the place are spotlighting major SEO pitfalls.
SEO Case Study: How to get a niche business in the top of the search results using relevant high-frequency queries
January 20, 2021

Promoting a niche business can sometimes be a challenge. When deploying your forces on the SEO battlefield, it’s extremely important not only to conduct an in-depth competitor analysis but carefully define the requests that are the target in your particular niche. Then come internal and external optimisation, and a number of actions required to improve Continue reading >
How to quadruple website traffic in the real estate niche in 8 months | Case Study
December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >
How to enter a new market using PPC advertising | Case Study
December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >
How to promote new categories of a brand & increase traffic with SEO | Case Study
November 11, 2020

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name. This means when the brand decides to change or expand the range of products they offer online, customers will need time to start associating the brand with the new product categories. Here SEO comes handy. Continue reading >
PPC Case Study: How to increase brand awareness with digital promotion & TV ads
October 22, 2020

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60% more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >
PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
How to Increase the Online Presence of a Well-known Offline Brand | PPC Case Study
August 6, 2020

Search Engine Land figured out that three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query. Apart from that, there is another undeniable Continue reading >
Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models
July 2, 2020

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >