Category: Cases

Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >

How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case

Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >

How to escape from ‘Baden-Baden’ quickly

If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >

3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases

It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >

Destination Marketing Opportunities

Successful 2015 The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Continue reading >

UX/UI Case Study for Kingston: How To Design A Shop-In-Shop

How to draw your visitor’s attention to a new product line if you were selling it not on your website, but on an outside trading platform? The solution is creating the unique design for your shop in shop to visually and emotionally highlight this brand. Please check Behance for the most recent project completed by Continue reading >

Digital Marketing Podcasts That Will Help You Stay Up To Date

Why is it significant? In September 2003, a former newspaper and television journalist Christopher Lydon recorded an interview with RSS-developer Dave Winer. It was the very first podcast in the world. For the following several months Lydon created the whole series of his talks with bloggers, scientists and others. Today there are thousands of podcasts Continue reading >