Category: Cases

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  SEO Case Study: How to get a niche business in the top of the search results using relevant high-frequency queries

  January 20, 2021

  Promoting a niche business can sometimes be a challenge. When deploying your forces on the SEO battlefield, it’s extremely important not only to conduct an in-depth competitor analysis but carefully define the requests that are the target in your particular niche. Then come internal and external optimisation, and a number of actions required to improve Continue reading >

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  How to quadruple website traffic in the real estate niche in 8 months | Case Study

  December 21, 2020

  Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

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  How to enter a new market using PPC advertising | Case Study

  December 1, 2020

  How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

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  How to promote new categories of a brand & increase traffic with SEO | Case Study

  November 11, 2020

  Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name. This means when the brand decides to change or expand the range of products they offer online, customers will need time to start associating the brand with the new product categories. Here SEO comes handy. Continue reading >

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  PPC Case Study: How to increase brand awareness with digital promotion & TV ads

  October 22, 2020

  TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60%  more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >

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  PPC Case Study: How to Increase Sales in the Online Store During the Lockdown

  September 22, 2020

  Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >

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  How to Increase the Online Presence of a Well-known Offline Brand | PPC Case Study

  August 6, 2020

  Search Engine Land figured out that three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query.  Apart from that, there is another undeniable Continue reading >

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  Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models

  July 2, 2020

  Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >

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  How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case

  June 15, 2020

  Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >

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