Cases

PPC Case Study: How to increase brand awareness with digital promotion & TV ads
October 22, 2020

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60% more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >
PPC Case Study: How to Increase Sales in the Online Store During the Lockdown
September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >
How to Increase the Online Presence of a Well-known Offline Brand | PPC Case Study
August 6, 2020

Search Engine Land figured out that three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query. Apart from that, there is another undeniable Continue reading >
Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models
July 2, 2020

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >
How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case
June 15, 2020

Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >
How to escape from ‘Baden-Baden’ quickly
November 2, 2017

If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >
3 Remarketing Strategies to Grow Your Returning Visitors’ Purchases
December 19, 2016

It’s all about the data and marketers’ ability to pinpoint micro-groups of users, targeting them with the appropriate offerings. According to Wordstream data, an average e-commerce Cost Per Acquisition from Google AdWords in the US is about $46, which makes it really tough to at least break even from the very first purchase (an average Continue reading >
Destination Marketing Opportunities
August 23, 2016

Successful 2015 The World Travel & Tourism Council reported that the direct contribution of tourism to the GDP was $2.2 trillion in 2015 with the potential to grow by more than 4 % per annum in 2016-2026. The key component of this contribution is the amount of money spent by tourists in a particular country. Continue reading >
UX/UI Case Study for Kingston: How To Design A Shop-In-Shop
July 8, 2016

How to draw your visitor’s attention to a new product line if you were selling it not on your website, but on an outside trading platform? The solution is creating the unique design for your shop in shop to visually and emotionally highlight this brand. Please check Behance for the most recent project completed by Continue reading >