Category: Consulting and Audit

  • Big Data And Its V’s: How To Analyse The Factors Affecting Sales Growth
    November 16, 2018

    As online businesses use multichannel marketing strategies, they have to invest individually in each channel. With that, marketers often struggle to identify the channels that drive the most revenue. One cannot merely limit the entire marketing system to a couple of channels with random marketing investments. Big Data helps solve this issue by providing a Continue reading >

  • Contextual Advertising in Different Niches: Expert Advice from Promodo
    June 27, 2017

    Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >

  • E-Commerce Analysis: Why and How to Measure Micro-Conversions
    January 26, 2017

    We collect tons of data. Many silos are full of it – CRM, Google Analytics profiles, Facebook, Doubleclick & AdWords reports, YouTube channel data, email marketing system statistics, and many others. They can overwhelm any marketing team and puzzle people with a simple question: “That’s sweet, but what should I do next?” We’d like to Continue reading >

  • Stages of Technical Analysis of Your Site
    January 20, 2017

    This Friday, we want to remind you about the importance of technical audit of your website before you start your another search engine optimization (SEO) campaign. As follows from the points below, you may get terrible results because you have unsolved technical issues. So, learn the vital basics and run all the necessary checks first Continue reading >