Destination Marketing

What is destination marketing?
July 12, 2018

Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to Continue reading >
Day in the Life of a Destination Marketing Expert
December 29, 2016

Being a destination marketing expert is challenging, yet very interesting in terms of tasks to solve and people to work with. While nobody knows for sure what such a specialist does on a daily basis, we’d like to shed some light on what it takes to promote destinations online in the infographics below.
Seychelles: Destination Marketing Research
November 7, 2016

The following infographics shows how the Republic of Seychelles can benefit from the destination marketing techniques applied by Promodo experts.
Friday Catch-Up: Future Trends and Take to Work Hints
October 28, 2016

This week our team analyzed the results of the Promodo Partners 2016, as well as data, trends, and opinions discussed on other conferences during this week. Many different things happened, but here we featured the most interesting content to keep you tuned. Changes in Consumer Behavior in 2030: Western Europe in Focus McKinsey agency issued Continue reading >
Friday Catch-Up: Updates from Telegram, Facebook, and Google
October 7, 2016

During the first week of October, the Promodo team was discussing the news from Telegram; numerous updates from Facebook, including launching a “Messenger Day,” sharing stats, and introducing Marketplace; and travel trends from micro-moments. Besides, our experts visited Ukrainian E-Commerce Congress 2016 in Kiev, gave a speech at Kazakhstan Media Summit 2016 in Almaty, attended the Continue reading >
Friday Catch-Up: Interesting Dates and Great News for Advertisers
September 30, 2016

This week our team celebrated the World Tourism Day, learned from our speaker for the Design Expert Day, and studied new opportunities for marketers introduced by Apple, Google, and GoPro. Remember that it’s time to start preparing for this holiday season, so we’ve revised the shopping trends from Google. This September is going to an Continue reading >
World Tourism Day: The History of Destination Marketing
September 27, 2016

Let’s celebrate the World Tourism Day together! Promodo destination marketing experts remind us that tourism is for all, e.g. businessmen, families with toddlers, aging people, disabled persons should benefit from a universal accessibility of tourism. It contains the economic, social, and cultural value, so promoting places looks like a must-considered opportunity for countries, cities, and regions. Continue reading >
Asia Pacific Infographics
September 22, 2016

Destination Marketing Research: Asia Pacific
How can Costa Rica benefit from russian tourists
September 21, 2016

Destination Marketing Research: Costa Rica