Category: Email Marketing

How to Prepare for Black Friday in 2020: a Checklist from Promodo

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >

How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case

Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >

Customer Loyalty Program for eCommerce business: 10 popular myths debunked

In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

How Gamification Can Help Improve eCommerce Marketing Performance

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

Web Push Notifications For Ecommerce: Tips And Ideas

Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

4 Ways You Can Up Your Sales with Email Marketing

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >

The Art of Competitor Analysis in Email Marketing

‘The Art of War’, an ancient Chinese military treatise written 2,500 years ago, remains relevant even today. The ideas from the book can be applied not just to military strategy, but in large-scale business as well. The author, Sun Tzu, was a renowned military general and strategist. In his book, he put great emphasis on Continue reading >

How Neuromarketing Can Improve Email Marketing Campaigns

Neuromarketing is a relatively new tool in online sales. It is used to ascertain buyers’ attitude towards a product or a brand and then, influence it. Unlike traditional marketing techniques, this method focuses on a massive collection of data in customers personal preferences. As far as neuromarketing requires a profound research, questioning, and behavioral tests Continue reading >

Tips To Perform a Profitable Email Marketing Campaign From The Very Start

According to GetResponse Report, email marketing campaign is the most effective digital marketing instrument today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >