Category: Email Marketing

The Art of Competitor Analysis in Email Marketing

‘The Art of War’, an ancient Chinese military treatise written 2,500 years ago, remains relevant even today. The ideas from the book can be applied not just to military strategy, but in large-scale business as well. The author, Sun Tzu, was a renowned military general and strategist. In his book, he put great emphasis on Continue reading >

How Neuromarketing Can Improve Email Marketing Campaigns

Neuromarketing is a relatively new tool in online sales. It is used to ascertain buyers’ attitude towards a product or a brand and then, influence it. Unlike traditional marketing techniques, this method focuses on a massive collection of data in customers personal preferences. As far as neuromarketing requires a profound research, questioning, and behavioral tests Continue reading >

Steps To Perform a Profitable Email Marketing Campaign From The Very Start

According to GetResponse Report 2017, email marketing is the most effective digital marketing channel today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >