Friday Catch-Up

A Beginner’s Guide to Key Performance Indicators for Online Stores
April 19, 2019

Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >
SEO Trends 2018
May 25, 2018

Google is constantly working to update their Search algorithms. As a result, digital marketing specialists have to adapt their SEO strategies to the changing playing field. Therefore it is crucial to forecast and incorporate future changes before launching a new product or marketing solution. In this article, we try to explore the key search optimisation Continue reading >
How To Adjust an SEO Strategy For AEO
March 2, 2018

“Hey Siri, find me the best hotel in Vienna”, “OK, Google. Cheapest ticket to LA”. Today, over 42% of the UK population use voice search on a daily basis. This does not indicate how lazy we have become, but how much improved these services have evolved and how we now accept this type of information Continue reading >
Steps To Perform a Profitable Email Marketing Campaign From The Very Start
January 12, 2018

According to GetResponse Report 2017, email marketing is the most effective digital marketing channel today. With over 4000% ROAS benchmark and 60% conversation rate, this marketing channel attracts the attention of all types of businesses, no matter their size. Let’s figure out what types of promotional emails you need to deal with, and what steps Continue reading >
M-commerce: New Mainstream Way To Shop Online
December 29, 2017

Nowadays, mobility is a common attribute of society. Everyone is able to perform almost any type of activity, whether for business or daily interests, all remotely via a tablet or phone. No wonder mobile shopping has become the regular part of our lives within such a short span of time. Every year, more and more Continue reading >
In-house, Outsource or Hybrid: What Digital Marketing Team to Hire
December 15, 2017

Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store. We have collected all the necessary information about possible team models and solutions which will help you find a suitable fit for your company’s needs. Digital marketing requires many professionals Continue reading >
Improving an Ecommerce Conversion Rate: Win Your Way
November 24, 2017

Visitors of ecommerce websites use numerous devices, have different customer journeys, and withdraw carts for various reasons. In the world of online shopping, the competition is fierce. So, digital stores carefully develop their marketing strategies and measure the obtained results. You can hardly build a perfect path for all of them but you are able to identify Continue reading >
How to keep up with digital marketing news
November 3, 2017

Advertisers should be careful and never miss important updates from Google, YouTube, Bing, Yandex, Facebook, etc. and impressive case studies published by popular brands. It takes time and dedication to keep up for both marketers and technical specialists. So, we decided to brainstorm and share with you how we catch a fish and save the time Continue reading >
Programmatic 101: Answers to Some Common Questions
October 20, 2017

One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >