Category: Friday Catch-up

  • In-house, Outsource or Hybrid: What Digital Marketing Team to Hire
    December 15, 2017

    Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store. We have collected all the necessary information about possible team models and solutions which will help you find a suitable fit for your company’s needs. Digital marketing requires many professionals Continue reading >

  • Improving an Ecommerce Conversion Rate: Win Your Way
    November 24, 2017

    Visitors of ecommerce websites use numerous devices, have different customer journeys, and withdraw carts for various reasons. In the world of online shopping, the competition is fierce. So, digital stores carefully develop their marketing strategies and measure the obtained results. You can hardly build a perfect path for all of them but you are able to identify Continue reading >

  • How to keep up with digital marketing news
    November 3, 2017

    Advertisers should be careful and never miss important updates from Google, YouTube, Bing, Yandex, Facebook, etc. and impressive case studies published by popular brands. It takes time and dedication to keep up for both marketers and technical specialists. So, we decided to brainstorm and share with you how we catch a fish and save the time Continue reading >

  • Programmatic 101: Answers to Some Common Questions
    October 20, 2017

    One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >

  • Top-5 Digital Marketing Experts to Follow
    October 13, 2017

    We want to devote this post to education and self-development. Our team is ready to share what digital marketing trendsetters we follow to stay updated and get inspired for new projects. No matter whether you own an ecommerce business, manage a marketing team, or work as a digital marketer, you will find something helpful in the Continue reading >

  • Friday Catch-Up: Banner vs Text Ads
    September 29, 2017

    Do you know the difference between banner and text ads? It appears that in the world of online advertising this is not so obvious. The choice is getting harder when you want to launch a new PPC campaign. The following explanation is designed to highlight the advantages and disadvantages of banner and text ads to make Continue reading >

  • Friday Catch-Up: Looking at Newsy Marketing Data
    September 22, 2017

    In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

  • How a Professional Digital Marketing Agency Communicates with Its Clients
    September 8, 2017

    Effective B2B communication may be as complicated as any other kind of relationship and, therefore, cause different kinds of issues and money loss. Experienced professionals usually have strong communication skills and know how to build long-lasting relationships. So, what attitude can you expect from your digital marketing contractor? Let’s find out. They Aim to Build Continue reading >

  • Friday Catch-Up: How Businesses Can Use Google Trends
    September 1, 2017

    Welcome fall and goodbye summer! Today, we’d like to write our traditional Friday blog post skipping a back-to-school topic (you’ve probably read a lot about it recently). Let’s discuss the tool that will help you stay in trend and increase the effectiveness of your advertising campaigns, both online and offline. So, here it is. Google Trends Continue reading >

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