Category: Interviews

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  “The Back-to-School Campaign is not as Usual”: the Experience of the Largest Ukrainian Electronics Retailers

  September 9, 2022

  For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays. 

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  Customer Loyalty Program for eCommerce business: 10 popular myths debunked

  May 6, 2020

  In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money.  For our customer loyalty research to be fair and truthful, we Continue reading >

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  Zappos principles: How To Make Customers And Employees Happy

  August 31, 2018

  Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018. Continue reading >

• Ecommerce Design Trends for 2015 – Interview with Rick Wilson, the President of Miva

  April 1, 2015

  We are happy to have for our interview Rick Wilson, President of Miva. Miva is a provider of ecommerce software and services to small and medium-sized companies. In today’s conversation we will discuss the latest ecommerce design trends for 2015.

• Live your Life with Arms Wide Open: Interview with CoFounder and CEO at Mailigen Janis Rose

  January 20, 2015

  Hello everyone! Today our special guest is Janis Rose, CoFounder and CEO at Mailigen — email marketing platform that powers online businesses of different sizes through automation and innovative solutions in email marketing. Having the university background in IT business and multimedia design, Janis has been leading web-development companies for over 5 years; his experience Continue reading >

• How to start a successful e-commerce project – interview with Luis Krug, founder of numerous retail projects

  October 15, 2014

  Today we are publishing an interview with an amazing and inspiring entrepreneur who has founded 9 (!) companies that were all successful and managed or consulted to help their growth 10 companies more. Please give a warm welcome to Luis Krug,lately CEO at Pixmania and founder of Incubout!  We were lucky to get to talk Continue reading >

• Interview with Lead Community Manager at Prestashop Benjamin Utterback

  September 8, 2014

  Would you like to know more about Prestashop best features, its advantages over other platforms and new functionality that is going to be introduced? We had a pleasant talk with Prtestashop’s Lead Community Manager, Benjamin Utterback. So check out his interview for interesting ecommerce marketing tips and insights!

• Interview with Mike Rossi — cofounder of a successful ecommerce app startup Sweet Tooth

  August 27, 2014

  In such dynamic space as online business is, it is very critical to stay ahead of competitors. Industry knowledge and advanced information are some of the most valuable components of enterprise success on the market. An annual community conference for the Magento Open Source Platform, Meet Magento, is now coming to New York allowing merchants Continue reading >

• Interview with 2Checkout’s Marketing Communication Director Sean Edgar

  July 22, 2014

  Rapidly growing industry of internet retail requires reliable support in the form of online payment processing platform. 2Checkout is a serious player on this market that has a vision for future of ecommerce and stellar marketing strategy to survive in this business. Read the interview to find out about challenges the company faces and promotional Continue reading >

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