Category: Marketing

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  SWOT Analysis For Online Clothing Store: Test

  July 10, 2019

  SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >

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  How to Improve Sales Performance with Dashboards

  April 17, 2019

  Whatever ecommerce niche you work in, different types of dashboards may help you simplify evaluating the performance of your online marketing initiatives. These can be both independent platforms and supplementary services. For example, Facebook offers online businesses the opportunity to connect online and offline marketing channels for their ecommerce projects in the In-Store menu. In Continue reading >

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018 (Part 2)

  March 29, 2019

  Although all marketing channels are aimed to help businesses attract new customers and retain existing buyers, the specifics of each particular niche effect the efficiency of each channel. Our findings in the CEE Ecommerce report can make it easier for retailers to understand how to allocate their marketing budget to receive better results within their Continue reading >

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018

  February 15, 2019

  Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

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  How Can A Subscription Model Help Your Ecommerce Business?

  February 5, 2019

  The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

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  How to Increase Sales by Personalising Your Content Marketing Strategy

  December 19, 2018

  As of 2018, the concept of the Internet of Things (IoT) has reached its full potential. Technologies are now able to understand, interpret and provide users with personalised content based on their tastes and preferences. Siri, Apple HomePod, and Google Home soak information up like sponges and keep records of everything people ask. Music streaming Continue reading >

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  Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business

  December 5, 2018

  Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

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  Win the Black Friday Game for eCommerce: Target Ads Profitably

  November 22, 2018

  Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >

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  How To Personalise an Ecommerce Site For Visitors At No Additional Cost

  October 16, 2018

  You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >

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