Marketing

16 Ethical Principles in Business from Promodo
August 21, 2020

It’s been 16 years since we created Promodo. If it were a human, by this age, Promodo could have applied for a driving licence, received a National Insurance number or even joined a trade union. As a Digital Marketing agency, by the age of 16 we weathered crises, acquired trust of partners all over the Continue reading >
Link Building for SEO: Top-10 in 10 questions
July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >
Programmatic Media Buying Explained for eCommerce Businesses
July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >
How to Develop a Digital Strategy: 6 Questions Brands Should Answer
July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >
Marketing to Generations X, Y, Z: the Fashion Niche
June 22, 2020

Marketers are advocates of the “know your audience” approach. And right they are. Purchasing habits of different demographic groups differ radically while creating a so-called portrait of your consumer, this helps to understand their needs and influence the decision to purchase. Marketing to different generations is especially applicable in the fashion niche. We previously explained Continue reading >
Are Instagram Contests Still Alive in 2020?
June 12, 2020

Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >
How to choose best CMS for online business
June 5, 2020

What is a CMS What should be taken into account choosing CMS for your online business How to distinguish the engine of an eCommerce website Best CMS for small online business Best CMS for mid-size online business Best CMS for large online business Drawing the line It usually takes 5-7 years for a website to Continue reading >
How to develop an effective content strategy for a blog of a home decor store
May 20, 2020

Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >
Customer Loyalty Program for eCommerce business: 10 popular myths debunked
May 6, 2020

In this article, we dare shed the light on the most popular stereotypes and beliefs that envelop what marketers call “a good eCommerce loyalty strategy”. We’ll talk about how much customer loyalty really costs when measured by time, efforts, mistakes, and of course money. For our customer loyalty research to be fair and truthful, we Continue reading >