Category: Marketing

  • In-house, Outsource or Hybrid: What Digital Marketing Team to Hire
    December 15, 2017

    Choosing the right team for your digital marketing efforts is no easy task, especially if you have no substantive knowledge in promoting an online store. We have collected all the necessary information about possible team models and solutions which will help you find a suitable fit for your company’s needs. Digital marketing requires many professionals Continue reading >

  • When to Start Doing Content Marketing in Ecommerce
    November 15, 2017

    Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

  • The hidden costs of “free” digital marketing instruments
    October 27, 2017

    It seems that in 2017, digital marketers have plenty of tools to make their activities cheaper if not completely free. Is it truly possible to save your marketing budget and increase campaign efficiency or you may spend even more at the end of the day? Let’s figure this out. Search Engine Optimization This is something that Continue reading >

  • Programmatic 101: Answers to Some Common Questions
    October 20, 2017

    One of the tasks that marketing teams have been struggling with for a while is to explain where the budgets are being spent and what the return on investment is expected. When it comes to digital advertising, this is not even the issue. Instead, specialists work hard to select the right instruments, monitor their effectiveness, Continue reading >

  • Friday Catch-Up: Looking at Newsy Marketing Data
    September 22, 2017

    In digital marketing, we can’t just try, fail, and try again; rather, it is necessary to come up with hypotheses and test them. Reliable data truly helps you develop worthy ideas. In this catch-up, we will share some amazing findings from different reports useful to navigate in the ocean of marketing both online and offline. Continue reading >

  • Friday Catch-Up: How Businesses Can Use Google Trends
    September 1, 2017

    Welcome fall and goodbye summer! Today, we’d like to write our traditional Friday blog post skipping a back-to-school topic (you’ve probably read a lot about it recently). Let’s discuss the tool that will help you stay in trend and increase the effectiveness of your advertising campaigns, both online and offline. So, here it is. Google Trends Continue reading >

  • Ecommerce Website Advertising without Google and Facebook: Mission Possible
    August 30, 2017

    Most projects that Promodo company work on are somehow related to ecommerce. We have a deep expertise in the field and know what helps businesses grow online. Often, we discuss whether it is possible to advertise without using Google and/or Facebook, particularly their paid options. So, here are my thoughts on this matter. Mission: Impossible (1996) Continue reading >

  • Get Ready for Work with a Digital Marketing Agency
    August 19, 2017

    Hi there, this is my second post on this blog and I’m excited to discuss the question on how companies and agencies can effectively cooperate together. To put the long story short, I’m tired of hearing from the sales team who struggle communicating with the potential clients. I sincerely hope that they, along with the Continue reading >

  • Focusing on Video Content? Learn 5 Reasons Why It May Not Work
    July 14, 2017

    This Friday, we prepared a piece of helpful content for businesses that use video content as a part of their marketing strategies. Our team gathered some stats and analyzed the main reasons why your video may perform worse than you have expected. Should You Focus on Creating a Video Content? As a business owner or Continue reading >

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