Category: Marketing

  • Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business
    December 5, 2018

    Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

  • Win the Black Friday Game for eCommerce: Target Ads Profitably
    November 22, 2018

    Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >

  • How To Personalise an Ecommerce Site For Visitors At No Additional Cost
    October 16, 2018

    You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >

  • DoubleClick vs Google Ads: Which To Choose for the Promotion of Ecommerce?
    September 21, 2018

    Remarketing: What It Is and How It Works Remarketing is one of the most efficient forms of display advertising. It enables you to target personalized ads to users who have already browsed through certain products on your website. Google groups such users into remarketing audiences in order to serve relevant ads to those who visit Continue reading >

  • 5 Tips On How To Optimise Your Google Shopping Campaign
    September 13, 2018

    This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within Product Listing Ads (PLAs). In particular, this practice has become common for Fashion & Apparel, Consumer Electronics and Home & Garden retail categories in the US and the UK. Not to make unsubstantiated statements, Continue reading >

  • Zappos principles: How To Make Customers And Employees Happy
    August 31, 2018

    Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018. Continue reading >

  • The Art of Competitor Analysis in Email Marketing
    August 7, 2018

    ‘The Art of War’, an ancient Chinese military treatise written 2,500 years ago, remains relevant even today. The ideas from the book can be applied not just to military strategy, but in large-scale business as well. The author, Sun Tzu, was a renowned military general and strategist. In his book, he put great emphasis on Continue reading >

  • 5 Trendy Ways To Improve Your Marketing Strategy To Gain Bookings
    July 17, 2018

    The global trend to travel keeps gaining momentum. When choosing a new location to visit, people are seeking for the best apartments or accommodation available, and most of them do this online. In the US, for instance, the number seeking online users exceeded 88%. Moreover, 79% of worldwide travellers book hotels via smartphones, according to Continue reading >

  • What is destination marketing?
    July 12, 2018

    Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to Continue reading >

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