Category: Marketing

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018

  February 15, 2019

  Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

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  How Can A Subscription Model Help Your Ecommerce Business?

  February 5, 2019

  The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

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  How to Increase Sales by Personalising Your Content Marketing Strategy

  December 19, 2018

  As of 2018, the concept of the Internet of Things (IoT) has reached its full potential. Technologies are now able to understand, interpret and provide users with personalised content based on their tastes and preferences. Siri, Apple HomePod, and Google Home soak information up like sponges and keep records of everything people ask. Music streaming Continue reading >

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  Trends Transparency: How Shopping Insights Can Improve Your Ecommerce Business

  December 5, 2018

  Recently, Google presented a new feature ‘Product search trends’ which can provide you with the most popular queries within a certain shopping category. It covers around 55,000 products, 45,000 brands, and almost 5,000 categories. The updated version is currently available only in the USA, however, this always means that its geography will be significantly extended Continue reading >

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  Win the Black Friday Game for eCommerce: Target Ads Profitably

  November 22, 2018

  Black Friday has become a global game for both retail businesses and consumers with its goals, scenario, strict rules and risks. Although the process is the most exciting part of it, everyone aims to emerge the winner. Thus today, we would like to share with you some solutions which can help you make sales through Continue reading >

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  How To Personalise an Ecommerce Site For Visitors At No Additional Cost

  October 16, 2018

  You will never understand if you like Japanese cuisine unless you taste it. Similar can be said in ecommerce – you will never understand what changes will return better results unless you test them. Thanks to Google, this function is available via Website Optimize. And today, we would like to share some of the insights Continue reading >

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  DoubleClick vs Google Ads: Which To Choose for the Promotion of Ecommerce?

  September 21, 2018

  Remarketing: What It Is and How It Works Remarketing is one of the most efficient forms of display advertising. It enables you to target personalized ads to users who have already browsed through certain products on your website. Google groups such users into remarketing audiences in order to serve relevant ads to those who visit Continue reading >

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  5 Tips On How To Optimise Your Google Shopping Campaign

  September 13, 2018

  This year, marketers of large-scale ecommerce businesses have extensively adapted their digital promotion strategies, investing much more of their budget within Product Listing Ads (PLAs). In particular, this practice has become common for Fashion & Apparel, Consumer Electronics and Home & Garden retail categories in the US and the UK. Not to make unsubstantiated statements, Continue reading >

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  Zappos principles: How To Make Customers And Employees Happy

  August 31, 2018

  Online shoes and clothing store Zappos, has grown from a company with an office in a garage into a multibillion-dollar corporation under the direction of Tony Hsieh after he became a CEO. Today, this ecommerce store is among the TOP 20 worldwide most visited websites in the shopping category according to data from SimilarWeb 2018. Continue reading >

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