Marketing

Powerful Link Building Strategy for eCommerce
September 13, 2022

There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions. Most part of the time, poor SEO link-building strategies are to blame.
RACE Framework: Your Practical Tool for Effective Digital Marketing
August 11, 2022

According to the IAB report, ¾ of the advertising expenditures are forwarded to digital channels. The statistics were developed on the US market basis, although similar indicators also take place in Europe.
Audio Advertising: Basics of Digital Audio Ads
July 22, 2022

The popularity of podcast platforms has fluctuated since the pandemic, although it has demonstrated rapid growth recently. Following the trend, businesses began to allot budgets to digital channels, namely, streaming services.
Outreach as a service: strategy and the benefits for eCommerce
November 5, 2020

Ahrefs reports 43.7% of the most top-ranking pages have some reciprocal links. The figures speak for the trust Google sees in the backlinks and the use of outreach marketing as a service. In this article we explain what is outreach marketing, figure out what are the benefits of outreach as a service and give the Continue reading >
How to Prepare for Black Friday in 2020: a Checklist from Promodo
October 30, 2020

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >
6 Metrics for Ecommerce Websites You Didn’t Know About
October 16, 2020

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >
16 Ethical Principles in Business from Promodo
August 21, 2020

It’s been 16 years since we created Promodo. If it were a human, by this age, Promodo could have applied for a driving licence, received a National Insurance number or even joined a trade union. As a Digital Marketing agency, by the age of 16 we weathered crises, acquired trust of partners all over the Continue reading >
Link Building for SEO: Top-10 in 10 questions
July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >
Programmatic Media Buying Explained for eCommerce Businesses
July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >