Category: Niche Marketing

  • SWOT Analysis For Online Clothing Store: Test
    July 10, 2019

    SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >

  • athletics
    What Marketing Channels Were Effective For Different eCommerce Niches In 2018 (Part 2)
    March 29, 2019

    Although all marketing channels are aimed to help businesses attract new customers and retain existing buyers, the specifics of each particular niche effect the efficiency of each channel. Our findings in the CEE Ecommerce report can make it easier for retailers to understand how to allocate their marketing budget to receive better results within their Continue reading >

  • What Marketing Channels Were Effective For Different eCommerce Niches In 2018
    February 15, 2019

    Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

  • subscription model amazon
    How Can A Subscription Model Help Your Ecommerce Business?
    February 5, 2019

    The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

  • What is destination marketing?
    July 12, 2018

    Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to Continue reading >

  • Contextual Advertising in Different Niches: Expert Advice from Promodo
    June 27, 2017

    Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >

  • How Does Voice Search Development Influence SEO?
    August 3, 2016

    In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >

  • Meet Magento DE 2016 – The leading event for Magento e-commerce
    May 27, 2016

    Meet Magento seems to be one of the leading events for the shopsystem Magento and e-commerce for the 10th time. It’s the perfect place to get in touch with the whole Magento ecosystem and the community. Inspiring speakers will tell you more about the future of e-commerce and Magento. This year, the program will focus on Continue reading >

  • Welcome to Meet Magento Belarus 2015!
    August 17, 2015

    We invite you to visit Meet Magento Belarus 2015, an international e-commerce event, that takes place Sep 21 in Minsk! We are happy that conference organizer is Promodo’s long-time partner, Amasty, a Magento extensions developer.

Load More Posts