- What is destination marketing?July 12, 2018
Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to Continue reading >
- Contextual Advertising in Different Niches: Expert Advice from PromodoJune 27, 2017
Contextual advertising provides many tools and tactics that work with a different level of efficiency in different niches. For example, promotion of home appliances works well in search results. Sale of apartments can be boosted with the help of banner advertising in popular media. Innovative heating systems are often promoted using banners on thematic sites. Poorly Continue reading >
- How Does Voice Search Development Influence SEO?August 3, 2016
In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >
- Meet Magento DE 2016 – The leading event for Magento e-commerceMay 27, 2016
Meet Magento seems to be one of the leading events for the shopsystem Magento and e-commerce for the 10th time. It’s the perfect place to get in touch with the whole Magento ecosystem and the community. Inspiring speakers will tell you more about the future of e-commerce and Magento. This year, the program will focus on Continue reading >
- Welcome to Meet Magento Belarus 2015!August 17, 2015
We invite you to visit Meet Magento Belarus 2015, an international e-commerce event, that takes place Sep 21 in Minsk! We are happy that conference organizer is Promodo’s long-time partner, Amasty, a Magento extensions developer.
- Last Minute Halloween Tips for Online RetailersOctober 28, 2014
It’s hard to believe that it’s already time for Halloween! This means that summer really is gone, and winter is getting closer. In the United States, 162 million people plan to celebrate this year, a 4 million increase from last year. Luckily for retailers, Halloween falls on a Friday this year, which means all treats Continue reading >
- The course for a novice spy: how to discover all the truth about the competitors in a couple of hours.August 22, 2013
You should know the face of your enemy. If you are looking only ahead without looking sideways and watching your steps – you are running the great risk. You are mistaken if you think that comparison with other, more successful businesses, can wipe out your excitement and striving for success.
- 10 ways of merchandising for online storesMay 15, 2013
Merchandising has much in common with usability. To say more – usability is a part of merchandising.
- How to Create Business Connections on TwitterMay 14, 2013
The Importance of B2B Relationships Whether you own or work for a huge, international corporation or a modest SME, business connections are vital for company success. Shockingly, some believe they don’t need business connections because they simply see this as a way of brand boasting, and they have a marketing team for that, but business Continue reading >