Seo

What are outbound links?
May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >
Google launches Shoppable Image Ads
March 28, 2019

Recently, Google declared a new ad format on Google Images. Following the successful features introduced by Pinterest and Instagram earlier, the most used search engine decided to allow retailers to tag item prices on photos right within the SERPs. In this article, we will show you how new shoppable image ads will work. Why Google consider Continue reading >
How to optimise ecommerce video for Google
February 26, 2019

Video search engine optimisation is a practical solution for online stores which can attract additional interest to their product range, increase sales and improve average time spent on site. According to the recent Lemonlight statistics, 62% of consumers watch product review videos before making a purchase. Moreover, over 97% of brands admitted that videos helped Continue reading >
SEO Trends 2018
May 25, 2018

Google is constantly working to update their Search algorithms. As a result, digital marketing specialists have to adapt their SEO strategies to the changing playing field. Therefore it is crucial to forecast and incorporate future changes before launching a new product or marketing solution. In this article, we try to explore the key search optimisation Continue reading >
How To Adjust an SEO Strategy For AEO
March 2, 2018

“Hey Siri, find me the best hotel in Vienna”, “OK, Google. Cheapest ticket to LA”. Today, over 42% of the UK population use voice search on a daily basis. This does not indicate how lazy we have become, but how much improved these services have evolved and how we now accept this type of information Continue reading >
SEO Solution For A Large Estore: In-house Or Agency?
February 16, 2018

Search engine optimization for a large e-store is a massive task, which only a team of SEO specialists should handle. But which solution is better – to employ an in-house team or to contract an agency? Let’s consider the options. In-house team Marketing directors of online stores could largely benefit from an in-house team. The Continue reading >
5 AdWords Tools Most People Don’t Know Exist
January 23, 2018

Ecommerce projects are always scouting for new capabilities to improve their online promotional strategies and certainly when all regular methods of profit maximization no longer seem successful. Businesses should be looking at taking advantage of less straightforward solutions to these tasks and in this article, we cover some tools which are rarely used in setting Continue reading >
Unorthodox SEO Solutions for a Large Online Store
December 19, 2017

Search Engine Optimization (SEO) is often the main sales channel for ecommerce projects, this returns majority of the organic traffic received to these sites. Please read our Ecommerce Report 2017 to know more on this topic. Each business wants to gain the most out of this source. In this article, we shall point Continue reading >
SEO for Large Ecommerce Websites: What to Focus on
November 10, 2017

Many SEO approaches are effective for small online shops but don’t work well for a large ecommerce site. It’s quite easy to implement the changes into minor projects, while on large ecommerce websites, numerous problems can arise (in truth, they usually do). The reason is the scale of the business and many people who influence every change on the Continue reading >