SEO

How to develop an effective content strategy for a blog of a home decor store
May 20, 2020

Blogging is a comprehensive and affordable content marketing tool for eСommerce businesses. It helps to grow organic traffic on an eСommerce website and save money on advertising. In this article, we’ll tell more and try to add some non-obvious reasons to the ones mentioned in the sentence above, and share our ideas on how to Continue reading >
Marketing Tips for Real Estate Websites
May 13, 2020

The estate agent market is a highly competitive niche which looks much like a battlefield, where companies are fighting to conquer every potential client. How to build an effective marketing strategy and what to start with, if you are only planning to enter this market – Kirill Dubinin, Overseas SEO Specialist from Promodo shares the Continue reading >
Pricing Strategies in Marketing: 6 Pricing Methods for Your Business
April 17, 2020

Each company seeks to maximize its income while determining the market value of a new product. In this article, we described how to do it right in detail. You will learn the six basic methods of pricing. Each pricing approach has its own characteristics, advantages, and disadvantages. Each described method for calculating the optimum rate is Continue reading >
SEO trends in 2020. How to promote an eCommerce website effectively
January 31, 2020

Search engine optimisation (SEO) is a pivotal procedure for online stores in terms of sales since 87% of consumers begin their product searches online. However, search engines are constantly updating and improving their algorithms, adding new features and abolishing outdated ones. To reach the top positions and maintain good results, eCommerce owners and digital marketers Continue reading >
Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
December 2, 2019

Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >
How Long Does SEO Take to Work in 2020
November 26, 2019

Ecommerce owners often ask this very question: “How long does SEO take to work?” To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >
How New SEO Snippets Can Affect Your eCommerce Ranking
November 19, 2019

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >
How to Dominate Local SEO: Practical Tips
October 16, 2019

How to dominate local SEO is the question you should focus on to take your eCommerce business to the next level and drive more sales. Since users want to get more personalised search results that are close to where they live, an individualised local approach to dominate SEO is crucial. Search queries such as “near Continue reading >
8 Expert Answers To Questions About SEO
September 25, 2019

Some time ago, on our Facebook page, we invited eCommerce owners to talk with our Promodo SEO experts about the issues they face when promoting their website. Below you will find answers to the questions we received, with full-detail explanations. 1. Is it good for a website SEO to have two URLs? If these are Continue reading >