SEO

Branded Traffic: Why It’s Crucial For eCommerce and How To Increase It
December 2, 2019

Branded traffic can bring twice as many conversions as regular traffic. However, not every online store is running ad campaigns on branded queries or even try to enhance brand awareness at all. Ilona Bagdasarova, a PPC specialist at Promodo, explains what brand traffic is, whether an eCommerce business needs it and how to increase its Continue reading >
How Long Does SEO Take to Work in 2020
November 26, 2019

Ecommerce owners often ask this very question: “How long does SEO take to work?” To clear things up, we had asked our Promodo SEO specialists to answer this and other common questions about search engine optimisation, and wrote their answers in this article. To reassure you, let us put a spoiler here: a time-consuming SEO Continue reading >
How New SEO Snippets Can Affect Your eCommerce Ranking
November 19, 2019

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >
How to Dominate Local SEO: Practical Tips
October 16, 2019

How to dominate local SEO is the question you should focus on to take your eCommerce business to the next level and drive more sales. Since users want to get more personalised search results that are close to where they live, an individualised local approach to dominate SEO is crucial. Search queries such as “near Continue reading >
8 Expert Answers To Questions About SEO
September 25, 2019

Some time ago, on our Facebook page, we invited eCommerce owners to talk with our Promodo SEO experts about the issues they face when promoting their website. Below you will find answers to the questions we received, with full-detail explanations. 1. Is it good for a website SEO to have two URLs? If these are Continue reading >
What are outbound links?
May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >
Google launches Shoppable Image Ads
March 28, 2019

Recently, Google declared a new ad format on Google Images. Following the successful features introduced by Pinterest and Instagram earlier, the most used search engine decided to allow retailers to tag item prices on photos right within the SERPs. In this article, we will show you how new shoppable image ads will work. Why Google consider Continue reading >
How to optimise ecommerce video for Google
February 26, 2019

Video search engine optimisation is a practical solution for online stores which can attract additional interest to their product range, increase sales and improve average time spent on site. According to the recent Lemonlight statistics, 62% of consumers watch product review videos before making a purchase. Moreover, over 97% of brands admitted that videos helped Continue reading >
SEO Trends 2018
May 25, 2018

Google is constantly working to update their Search algorithms. As a result, digital marketing specialists have to adapt their SEO strategies to the changing playing field. Therefore it is crucial to forecast and incorporate future changes before launching a new product or marketing solution. In this article, we try to explore the key search optimisation Continue reading >