Category: Social Media

  • digital marketing trends
    Digital Marketing: Recommendations in 2023
    January 9, 2023

    Digital marketing is on the list of the key success factors for businesses in 2023, no matter whether they are eCommerce, brick-and-mortar stores, or SaaS startups.

  • facebook strategies
    9 Facebook Marketing Strategies that will Convert in 2023
    December 21, 2022

    Over 2 billion people use Facebook and two-thirds of users visit a Facebook business page at least once a week.

  • SMM for brands: how to win at social media
    May 25, 2022

    Alexander Zubarev, Head of Creative Group in the Brand&Content Department at Promodo, tells how to win the race for a second and a half of user attention on social media and why brands should participate.

  • iphone_pink_background
    Mobile app promotion: 9 effective ways to market an app
    September 4, 2020

    Mobile apps skyrocket the digital marketing space. Last year’s CEE eCommerce report showed that 69% of shopping sessions take place on mobile and generate 44% of revenue and 41% of transactions.  Mobile app promotion matters in 2020. In this article, we will give an overview of the most effective channels used to market an app, Continue reading >

  • friday catch-up
    Are Instagram Contests Still Alive in 2020?
    June 12, 2020

    Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >

  • How to work with influencers: cosmetic stores collaborating on Instagram, YouTube and TikTok
    April 11, 2020

    No matter if you’ve just built your online presence as an ecommerce business or already have your local digital audience, you’ve probably thought about involving bloggers or something similar at least once. That’s quite reasonable. 89% of marketers confirm: brands that collaborate with bloggers receive better ROI than those using other marketing channels. Researches of 2019 Continue reading >

  • Brand Communication: Quarantine Strategy
    April 1, 2020

    How to change brand communication during the quarantine, and why you should avoid communicating what everyone else is talking about, –  Rustam Aliev, Head of Digital & SMM at Promodo, proves that approaching this complex task is as simple as solving a basic math problem. Let’s imagine that a brand communication strategy during quarantine is Continue reading >

  • How Gamification Can Help Improve eCommerce Marketing Performance
    October 28, 2019

    Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

  • loud-speaker
    Social Listening Tools: Why and How to Use Them
    May 31, 2019

    Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now.  Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >

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