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What Marketing Channels Were Effective For Different eCommerce Niches In 2018
February 15, 2019

Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >
4 Ways You Can Up Your Sales with Email Marketing
January 31, 2019

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >
Risk management in business relationships: four basic tips to agencies and businesses
June 8, 2018

Risk management is essential to the success of your company. Any large business takes years to build and all this time you just cannot move without business relationships!. No flip-flops or renegades are tolerated here. Quality partners are chosen for an extended period alliances are built strategically. Customers have always relied on professionals who know Continue reading >
When to Start Doing Content Marketing in Ecommerce
November 15, 2017

Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >
Why Should You Attend a Conference?
September 27, 2017

The fall conference season 2017 has already started, so I have less time for writing but I’ll try to keep up. Well, I asked my colleague to help a bit. Meanwhile, I have recently argued with my friend, a small ecommerce business owner, why it is worth visiting conferences. Now, Alex, I have prepared all Continue reading >
Friday Catch-Up: Great News for Ecommerce
November 11, 2016

While our colleagues are attending the UX workshop at the Google office in Kiev, we prepared another Friday catch-up for you. This time we selected updates from Google, LinkedIn, Viber, Facebook, and SEO and ecommerce marketing experts. Also, check the great holiday marketing videos from famous brands and have a great Friday! Meet Penguin 4.0. Continue reading >
How Does Voice Search Development Influence SEO?
August 3, 2016

In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >
Facebook Audience Targeting Secrets to Lower the Ad Cost
March 30, 2016

Are you a beginner in Facebook ads and need help in effective, low-cost ads launch? Then this article is worth reading as it covers the most important issues influencing ad results and expenditures. Moreover, it includes tips, advices and guidance on how to set up audiences. The two important starting points that are frequently ignored: 1) Continue reading >
Promodo Partners WEBIT.FESTIVAL Europe in Sofia, Bulgaria – April 19-20, 2016
March 16, 2016

Promodo Company is happy to become a partner of WEBIT.FESTIVAL Europe, taking place in Sofia, Bulgaria on April 19-20, 2016. During two days over 5000 delegates from Fortune 500 companies together with over 150 prominent speakers will participate in tthe event, making it one of the most important and large-scale marketing events in Europe. WEBIT.FESTIVAL Continue reading >