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C-D Mapping: A New Approach to Marketing Strategy Development
September 2, 2022

In order to remain reputable, analyse the position of competitors, and find growth points, companies often develop perception maps.
Business In Wartime: The Way Ukrainian Companies Transform and Recover
April 27, 2022

Julia Yatsenko, Head of the Research & Development team at the Ukrainian digital agency Promodo shares the results of her findings on how Ukrainian business operates under these circumstances.
6 Metrics for Ecommerce Websites You Didn’t Know About
October 16, 2020

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >
Top 5 Lead Generation Trends
February 12, 2020

Lead generation is an essential tool for online stores. Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective communication strategies, keep up with the times, and even better, be one step ahead. Promodo experts Continue reading >
How to Integrate CRM Data with Google Analytics Correctly
September 17, 2019

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion. If integrating CRM data to GA seems challenging to you, you can Continue reading >
Top 6 eCommerce Analytics Tools For Online Stores In 2019
September 3, 2019

eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook. According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >
SWOT Analysis For Online Clothing Store: Test
July 10, 2019

SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >
What Marketing Channels Were Effective For Different eCommerce Niches In 2018
February 15, 2019

Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >
4 Ways You Can Up Your Sales with Email Marketing
January 31, 2019

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >