Category: Uncategorized

  • When to Start Doing Content Marketing in Ecommerce
    November 15, 2017

    Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

  • Why Should You Attend a Conference?
    September 27, 2017

    The fall conference season 2017 has already started, so I have less time for writing but I’ll try to keep up. Well, I asked my colleague to help a bit. Meanwhile, I have recently argued with my friend, a small ecommerce business owner, why it is worth visiting conferences. Now, Alex, I have prepared all Continue reading >

  • Friday Catch-Up: Great News for Ecommerce
    November 11, 2016

    While our colleagues are attending the UX workshop at the Google office in Kiev, we prepared another Friday catch-up for you. This time we selected updates from Google, LinkedIn, Viber, Facebook, and SEO and ecommerce marketing experts. Also, check the great holiday marketing videos from famous brands and have a great Friday! Meet Penguin 4.0. Continue reading >

  • How Does Voice Search Development Influence SEO?
    August 3, 2016

    In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >

  • Facebook Audience Targeting Secrets to Lower the Ad Cost
    March 30, 2016

    Are you a beginner in Facebook ads and need help in effective, low-cost ads launch? Then this article is worth reading as it covers the most important issues influencing ad results and expenditures. Moreover, it includes tips, advices and guidance on how to set up audiences.  The two important starting points that are frequently ignored: 1) Continue reading >

  • Promodo Partners WEBIT.FESTIVAL Europe in Sofia, Bulgaria – April 19-20, 2016
    March 16, 2016

    Promodo Company is happy to become a partner of WEBIT.FESTIVAL Europe, taking place in Sofia, Bulgaria on April 19-20, 2016. During two days over 5000 delegates from Fortune 500 companies together with over 150 prominent speakers will participate in tthe event, making it one of the most important and large-scale marketing events in Europe. WEBIT.FESTIVAL Continue reading >

  • Promodo specialist took part in Google Partners Conference
    March 3, 2016

    Promodo is a regular participant of various conferences and summits. This year Google Partners conference was full of actual and helpful reports.  Promodo specialist Eugenia Tyrinova was one of the speakers on Google Partners Conference with a report on Mobile application promotion. Eugenia Tyrinova is a PPC specialist at Promodo, she is highly professional, very Continue reading >

  • February Round-Up
    February 29, 2016

    Leo celebrates his finally achieved Oscar, and February gifts us an additional winter day to look through the main news and headers of the last month from the world of marketing. In this edition of our digest we will discuss the new Facebook reactions, the priorities of mobile users, news from Google Adwords and many Continue reading >

  • January Round-Up: SEO, Content Marketing and Personalization
    February 8, 2016

    This release of our monthly round-up will be concentrated on SEO and the key trends discussed by all the digital marketing opinion-makers. As it is seen from our December round-up, the main issues to pay attention to in 2016 are mobile technologies, personalization and content strategies. What is new? A cross-channel marketing approach, location-based advertising Continue reading >

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