Category: Uncategorized

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  How to Integrate CRM Data with Google Analytics Correctly

  September 17, 2019

  CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

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  Top 6 eCommerce Analytics Tools For Online Stores In 2019

  September 3, 2019

  eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook.  According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >

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  SWOT Analysis For Online Clothing Store: Test

  July 10, 2019

  SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >

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  What Marketing Channels Were Effective For Different eCommerce Niches In 2018

  February 15, 2019

  Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

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  4 Ways You Can Up Your Sales with Email Marketing

  January 31, 2019

  Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >

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  Risk management in business relationships: four basic tips to agencies and businesses

  June 8, 2018

  Risk management is essential to the success of your company. Any large business takes years to build and all this time you just cannot move without business relationships!. No flip-flops or renegades are tolerated here. Quality partners are chosen for an extended period alliances are built strategically. Customers have always relied on professionals who know Continue reading >

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  When to Start Doing Content Marketing in Ecommerce

  November 15, 2017

  Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

• Friday Catch-Up: Great News for Ecommerce

  November 11, 2016

  While our colleagues are attending the UX workshop at the Google office in Kiev, we prepared another Friday catch-up for you. This time we selected updates from Google, LinkedIn, Viber, Facebook, and SEO and ecommerce marketing experts. Also, check the great holiday marketing videos from famous brands and have a great Friday! Meet Penguin 4.0. Continue reading >

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  How Does Voice Search Development Influence SEO?

  August 3, 2016

  In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article. How Does Voice Search Works Voice Continue reading >

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