- Business In Wartime: The Way Ukrainian Companies Transform and RecoverApril 27, 2022
Julia Yatsenko, Head of the Research & Development team at the Ukrainian digital agency Promodo shares the results of her findings on how Ukrainian business operates under these circumstances.
- 6 Metrics for Ecommerce Websites You Didn’t Know AboutOctober 16, 2020
Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >
- Top 5 Lead Generation TrendsFebruary 12, 2020
Lead generation is an essential tool for online stores. Consumer attitudes are changing over time, and some scepticism towards boring types of advertising is growing. To survive in a competitive market, you need to study your customers, build effective communication strategies, keep up with the times, and even better, be one step ahead. Promodo experts Continue reading >
- How to Integrate CRM Data with Google Analytics CorrectlySeptember 17, 2019
CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion. If integrating CRM data to GA seems challenging to you, you can Continue reading >
- Top 6 eCommerce Analytics Tools For Online Stores In 2019September 3, 2019
eCommerce analytics tools are continuously developing with the online market, which has tripled over the last three years, according to The Global Ecommerce Playbook. According to the statistics, only 20% of eCommerce owners actually know how to use their analytics data for increasing performance, and track these constantly. The majority of retailers don’t even check Continue reading >
- SWOT Analysis For Online Clothing Store: TestJuly 10, 2019
SWOT analysis is a strategy tool for assessing a company’s resources and capabilities and external marketing situation. Basically, the term is an acronym of the brand’s Strengths, Weaknesses, Opportunities, and Threats. This technique is widely used by marketing managers around the Globe, no matter what field they work in. However, the fashion industry, like others, Continue reading >
- What Marketing Channels Were Effective For Different eCommerce Niches In 2018February 15, 2019
Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >
- 4 Ways You Can Up Your Sales with Email MarketingJanuary 31, 2019
Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >
- Risk management in business relationships: four basic tips to agencies and businessesJune 8, 2018
Risk management is essential to the success of your company. Any large business takes years to build and all this time you just cannot move without business relationships!. No flip-flops or renegades are tolerated here. Quality partners are chosen for an extended period alliances are built strategically. Customers have always relied on professionals who know Continue reading >