Being a destination marketing expert is challenging, yet very interesting in terms of tasks to solve and people to work with. While nobody knows for sure what such a specialist does on a daily basis, we’d like to shed some light on what it takes to promote destinations online in the infographics below.
Sometimes, ecommerce business owners give shopping behaviour analysis a miss, examining only separate indicators such as conversion rate or bounce rate. However, being aware of how your customers transfer between each stage of your purchase funnel may help you provide prudent solutions, improve user experience, and increase website performance at no additional cost. We should Continue reading >
Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now. Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >
The anniversary 10th Promodo Partners conference was held in Kyiv, on May 16th. This year, over 600 ecommerce executives visited the event to share their best practices, exchange experiences, and expand their professional network. Traditionally, there are two parallel sessions. On the main stage, owners and C-levels of leading ecommerce businesses in Ukraine, Turkey, and Continue reading >
Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >
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