Ecommerce business strategies: Google Plus for Business Marketing

google plus 4Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search.

All the other social media platforms’ peculiarities and the tips how to use them read in our blog:

Why do you need a Google Plus profile?

Now that you had a glance on this social media let us look at the main tools to use it for your business.

How to create a Google Plus Business Page?

First, let us divide Google Plus Personal Profile and Business Profile. Though, they are pretty much similar in basic categories and both can be used, and are worth using, for your business – they still have some features. Personal Profile is created for your personal connections, while business Profile can become a great tool to interact with your consumers. Use the opportunity to create circles and to share definite content within a specified targeted audience combined in a circle.

Below you can find a video on how to create a Google Plus Business Page.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

 Google Plus social media strategy.

Among the most common tips on how to use Google Plus for Small Businesses there are:

       1. Geo-locate your business

Indicate all the necessary information when filling up your profile to mark your business on Google Maps.

       2. Use Collections.

Collections is a new feature similar to Pinterest, launced on May 5, 2015 – it will help you to visualize your business.

       3. Use Google Hangouts

Google Plus Hangouts is a Skype-like feature for video conferences, where up to 10 users can video-chat with each-other,collaboratively use Google Docs and watch Youtube videos in a real time.

To interact with more than ten people simultaneously you can use Google Hangouts on Air. This tool will allow you to broadcast live public discussions, webinars, service sessions, experts’ interviews and contests to your circles.

       4. Examine Google+ Ripples

Google Plus Ripples is a tool to help you to find out how your content is spread and, accordingly, what content is the most valuable. To view ripples click on the right af a post.

google plus 2

 

You will get a picture showing all the shares of your content, users’ comments and some statistics. You can use this information to get more from your posts.

google plus 3

       5. Use formatting

*word* to make it look bold ,

_word_ to make it  italics ,

-word- to strike . 

       6. Stay connected

Join Google+ Communities and create your own.

One of the interesting Communities for you might be The Google Plus for Small Business Community where Small businesses owners share their experiences.

       7. Use Mentions

On Google the “mention sign” similar to @ is +. To mention someone or create a tag type +name and choose among the people Google offered you form your friend list.

google plus 1

The + symbol feature also works in Google Search. Type +name of the person or company and it will send you to the Google plus page of mentioned person or company.

       8. Use Hashtags

The use of hashtags will help you get higher ranks in Google Search. For instance, if your post is about social media marketing for small businesses: the use of Google +, by using #googleplusforbusiness hashtag you will make your content more visible in a search.

       9. Use keywords for searches

You can search Google Plus using keywords related to your industry, brand, concrete product or service etc. It will allow you to find all the content shares and related comments and to track changes. To make it more convenient Search Engine offers you a tool to save your search, so that you do not need to create it once again.

Google Plus is a rapidly growing social media. It is still not that much wide-spread as Facebook or Twitter, but we recommend you to pay attention to this network as Google services more and more influence our lives. Start exploring the stories on how businesses are using Google + to get inspired by this huge community and become a part of it.

Learn more on FAQs about Google Plus with the Small Business Guide to Google +.

Leave your comments on how Google Plus helped you to develop your business in our comment section below.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

Ecommerce business strategies: Google Plus for Business Marketing

0
start now

Start now