Ecommerce business strategies: Google Plus for Business Marketing

google plus 4Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search.

All the other social media platforms’ peculiarities and the tips how to use them read in our blog:

Why do you need a Google Plus profile?

Now that you had a glance on this social media let us look at the main tools to use it for your business.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

How to create a Google Plus Business Page?

First, let us divide Google Plus Personal Profile and Business Profile. Though, they are pretty much similar in basic categories and both can be used, and are worth using, for your business – they still have some features. Personal Profile is created for your personal connections, while business Profile can become a great tool to interact with your consumers. Use the opportunity to create circles and to share definite content within a specified targeted audience combined in a circle.

Below you can find a video on how to create a Google Plus Business Page.

 Google Plus social media strategy.

Among the most common tips on how to use Google Plus for Small Businesses there are:

       1. Geo-locate your business

Indicate all the necessary information when filling up your profile to mark your business on Google Maps.

       2. Use Collections.

Collections is a new feature similar to Pinterest, launced on May 5, 2015 – it will help you to visualize your business.

       3. Use Google Hangouts

Google Plus Hangouts is a Skype-like feature for video conferences, where up to 10 users can video-chat with each-other,collaboratively use Google Docs and watch Youtube videos in a real time.

To interact with more than ten people simultaneously you can use Google Hangouts on Air. This tool will allow you to broadcast live public discussions, webinars, service sessions, experts’ interviews and contests to your circles.

       4. Examine Google+ Ripples

Google Plus Ripples is a tool to help you to find out how your content is spread and, accordingly, what content is the most valuable. To view ripples click on the right af a post.

google plus 2

 

You will get a picture showing all the shares of your content, users’ comments and some statistics. You can use this information to get more from your posts.

google plus 3

       5. Use formatting

*word* to make it look bold ,

_word_ to make it  italics ,

-word- to strike . 

       6. Stay connected

Join Google+ Communities and create your own.

One of the interesting Communities for you might be The Google Plus for Small Business Community where Small businesses owners share their experiences.

       7. Use Mentions

On Google the “mention sign” similar to @ is +. To mention someone or create a tag type +name and choose among the people Google offered you form your friend list.

google plus 1

The + symbol feature also works in Google Search. Type +name of the person or company and it will send you to the Google plus page of mentioned person or company.

       8. Use Hashtags

The use of hashtags will help you get higher ranks in Google Search. For instance, if your post is about social media marketing for small businesses: the use of Google +, by using #googleplusforbusiness hashtag you will make your content more visible in a search.

       9. Use keywords for searches

You can search Google Plus using keywords related to your industry, brand, concrete product or service etc. It will allow you to find all the content shares and related comments and to track changes. To make it more convenient Search Engine offers you a tool to save your search, so that you do not need to create it once again.

Google Plus is a rapidly growing social media. It is still not that much wide-spread as Facebook or Twitter, but we recommend you to pay attention to this network as Google services more and more influence our lives. Start exploring the stories on how businesses are using Google + to get inspired by this huge community and become a part of it.

Learn more on FAQs about Google Plus with the Small Business Guide to Google +.

Leave your comments on how Google Plus helped you to develop your business in our comment section below.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Social Listening Tools: Why and How to Use Them

May 31, 2019

Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now.  Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >

Promodo Partners X: Digitalisation is in the air

May 31, 2019

The anniversary 10th Promodo Partners conference was held in Kyiv, on May 16th. This year, over 600 ecommerce executives visited the event to share their best practices, exchange experiences, and expand their professional network. Traditionally, there are two parallel sessions. On the main stage, owners and C-levels of leading ecommerce businesses in Ukraine, Turkey, and Continue reading >

What are outbound links?

May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >

Web Push Notifications For Ecommerce: Tips And Ideas

May 2, 2019

Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please
SEO

Ecommerce business strategies: Google Plus for Business Marketing

0
start now

Start now