ABOUT THE AUTHOR
I am a former journalist and an ardent follower of the "Cut to the chase" principle.
Together with Promodo's marketing team, I tell about the most interesting things in the world of Ukrainian digital. No stories of successful success – only tips, figures, and working case studies from the leading performance marketing agency. By the way, I talk about our failures as well.
Many online marketers habitually classify PPC ads as a tool for boosting direct sales.
More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later.
Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors.
How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask.
Everybody gives tips on good writing, why don’t we do the same? Here are some steps to help your text collect more likes, shares and browsing.
Zappos is the largest shoes and clothing online shop in the world. In addition, the shop also sells other groups of goods such as cosmetics, bags and even jewel
Product filters are one of the essential eCommerce elements that can affect website performance.
Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services.