Nataliia Raskopa

I am a former journalist and an ardent follower of the "Cut to the chase" principle.

Together with Promodo's marketing team, I tell about the most interesting things in the world of Ukrainian digital. No stories of successful success – only tips, figures, and working case studies from the leading performance marketing agency. By the way, I talk about our failures as well.

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Nataliia Raskopa

Recent posts by Nataliia Raskopa:

PPC

PPC Case Study: How to Increase Sales in the Online Store During the Lockdown

Many online marketers habitually classify PPC ads as a tool for boosting direct sales.

September 22, 2020

9 min

Digital Marketing

Abandoned Cart: How To Return Customers To Your Website

More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later.

December 6, 2019

9 min

Digital Marketing

How Digital Content Marketing Can Increase Your Brand Awareness

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors.

6 min

PPC

How to enter a new market using PPC advertising | Case Study

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask.

December 1, 2020

12 min

Content marketing

5 Steps to Write a Good Text

Everybody gives tips on good writing, why don’t we do the same? Here are some steps to help your text collect more likes, shares and browsing.

August 28, 2013

7 min

Digital Marketing

Zappos SEO strategy. What are the promotion tools and approach of Online Shoe Store number one

Zappos is the largest shoes and clothing online shop in the world. In addition, the shop also sells other groups of goods such as cosmetics, bags and even jewel

February 19, 2013

9 min