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Nataliia Raskopa

ABOUT THE AUTHOR

Nataliia Raskopa

PR & Marketing Manager at Promodo

I am a former journalist and an ardent follower of the "Cut to the chase" principle.

Together with Promodo's marketing team, I tell about the most interesting things in the world of Ukrainian digital. No stories of successful success – only tips, figures, and working case studies from the leading performance marketing agency. By the way, I talk about our failures as well.

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Recent posts by Nataliia Raskopa:

Research
Ukrainian Ecommerce 2023: Comprehensive Research from Promodo

Almost 10 million Ukrainians are purchasing goods online. 1.5 million customers made their first online purchase in 2023.

March 27, 2024
18 min
Research
Ukrainian eCommerce 2023: Market Insights & Trends

After the Russian full-scale invasion in February 2022, the Ukrainian economy faced unprecedented problems. In 2023, it started to recover. Read the details!

March 15, 2024
12 min
SEO
SEO 2024: 7 Trends to Navigate the Future of SEO

With the advent of artificial intelligence and search chatbots, as well as the growing popularity of video content, SEO optimization is not the same.

January 25, 2024
12 mins
Digital Marketing
How to Create an Online Store for a Retailer: Practical Tips to Break into the World of Online Sales

In this guide, we will explore practical tips on how to create a website for online store with minimal resources, helping you make a successful entry into the w

June 21, 2023
6 min
PPC
PPC Case Study: How to Increase Sales in the Online Store During the Lockdown

Many online marketers habitually classify PPC ads as a tool for boosting direct sales.

September 22, 2020
9 min
Digital Marketing
Abandoned Cart: How To Return Customers To Your Website

More than 80% of customers leave their online shopping carts abandoned, and 87% of them are ready to finish their order later.

December 6, 2019
9 min
Digital Marketing
How Digital Content Marketing Can Increase Your Brand Awareness

Once upon a time, in a town far far away, a certain eCommerce company’s marketing expert presented a brand awareness strategy to the board of directors.

6 min
PPC
How to enter a new market using PPC advertising | Case Study

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask.

December 1, 2020
12 min
Content marketing
5 Steps to Write a Good Text

Everybody gives tips on good writing, why don’t we do the same? Here are some steps to help your text collect more likes, shares and browsing.

August 28, 2013
7 min
Digital Marketing
Zappos SEO strategy. What are the promotion tools and approach of Online Shoe Store number one

Zappos is the largest shoes and clothing online shop in the world. In addition, the shop also sells other groups of goods such as cosmetics, bags and even jewel

February 19, 2013
9 min
Digital Marketing
SEO
What Product Filters to Use on Large eCommerce Websites

Product filters are one of the essential eCommerce elements that can affect website performance.

October 7, 2019
6 min
Digital Marketing
Ecommerce business strategies: Google Plus for Business Marketing

Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services.

September 2, 2015
5 min
Digital Marketing
How to Use Osterwalder’s Business Model Canvas in eCommerce

Usually, we do not pay attention to the general dynamics of the e-commerce market development.

November 6, 2019
12 min
Mobile App Marketing
Mobile app promotion: 9 effective ways to market an app

Last year’s CEE eCommerce report showed that 69% of shopping sessions take place on mobile and generate 44% of revenue and 41% of transactions.

September 4, 2020
12 min
Digital Marketing
10 examples of selling headlines

One of the best free ways to increase ecommerce conversion rate at no cost to you is to create a good selling headline which will attract users’ attention.

April 10, 2023
14 min