If you own an online store – blog is the most economically effective way to get costumers looking for a product or service in the Internet. Blog can not just help you to build a better trustworthy reputation but also can increase the visibility of online store by search engines. The higher ranking you have the more consumers and sales you will get. It means you need to fill your blog with content, promote it and optimize with search engines.
There are also some other ways to promote your business online, using social media platforms. Read the articles on different business strategies by clicking the links below:
How to set up a SEO for your blog?
1. URL
When you enter a Title and save the page, it creates automatically a URL of your page. The Permalink is displayed under the Title field. You can change it by clicking the edit button behind the link.
Why to change it?
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You can use a key word in your URL – it will not only be helpful in ranking, but will also help your consumers to find the article. In addition, as the URL is usually created from your title – you can shorten it.
2. Title
- Use the key word at the beginning of your title.
- Use the header tag <h1> </h1> for your title SEO optimization.
- Make your title clear. Your consumers should understand what is article about.
3. Key Words
You should not forget about the key words in your article. However, do not use them often and try to write your text in a natural manner. Your article should be, first of all, useful for your target audience.
Below is the video showing how to find the right keywords.
4. Images
Use images to make your text more readable. Moreover, title your images and make a short description on what is displayed. It will help those looking for an image on a concrete topic to find your article.
5. References
Use internal references to the materials of your website or blog as well as external references to the articles related to your topic. This will not only help in SEO optimization, but also make your article more substantial and interesting for your consumers.
6. Word Count
Write long enough articles. It is always better to have one long article describing the issue from different sides then to have 10 small articles with almost no useful information. The minimum number of words you should have is 500, and the optimal average number is 2000. At the same time do not do your posts too long. At the era of high-speed life – people cannot concentrate good enough to read a long story.
7. Meta Description
After you finished your article, go to the bottom of your WordPress page to see the SEO settings. There you can find the Meta description box. Fill it with a short review of your article – it will be shown when a person is searching for something (remember, Google only displays 140 symbols – do not make the review long).
Some other tips and tricks for effective use of blog
1. Collect the emails
Why to collect the emails? Direct email marketing is still among the most successful tools to get new costumers.
How to collect emails? The easiest way is to offer some discount or special information for those who subscribed with their email address.
2. Be consistent
Blog is like a marathon. The majority of people using blogs for SEO are quite active in first months, but they stop publishing regularly after some time passed. Write regularly – it is up to you to decide on regularity of posting (it can be twice a week or twice a month), but psychologically stability creates more trust. Also, analyze what your consumers are interested in the most to write really useful content.
3. Ask your consumers to ‘pay’ for the most valuable information
It doesn’t mean to get money from users. Instead ask people to like and share some information in order to receive a full access to the article. It will increase the number of followers in other social networks.
To conclude, we would like to stress that the wise use of your blog can increase sales and grow the interest to your brand.
On a picture below, you can see the chart showing organic growth of traffic we observed providing marketing support to one of our clients.
Please share with us your results on using blog for SEO marketing. We would be happy to discuss any further questions in a comment section below.
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