Ecommerce business strategies: SEO for blog

blogIf you own an online store – blog is the most economically effective way to get costumers looking for a product or service in the Internet. Blog can not just help you to build a better trustworthy reputation but also can increase the visibility of online store by search engines. The higher ranking you have the more consumers and sales you will get. It means you need to fill your blog with content, promote it and optimize with search engines.

There are also some other ways to promote your business online, using social media platforms. Read the articles on different business strategies by clicking the links below:

How to set up a SEO for your blog?

Blog 1

1. URL

When you enter a Title and save the page, it creates automatically a URL of your page. The Permalink is displayed under the Title field. You can change it by clicking the edit button behind the link.

Why to change it?

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

You can use a key word in your URL – it will not only be helpful in ranking, but will also help your consumers to find the article. In addition, as the URL is usually created from your title – you can shorten it.

blog 2

2. Title

  • Use the key word at the beginning of your title.
  • Use the header tag <h1> </h1> for your title SEO optimization.
  • Make your title clear. Your consumers should understand what is article about.

3. Key Words

You should not forget about the key words in your article. However, do not use them often and try to write your text in a natural manner. Your article should be, first of all, useful for your target audience.

Below is the video showing how to find the right keywords.

 4. Images

Use images to make your text more readable. Moreover, title your images and make a short description on what is displayed. It will help those looking for an image on a concrete topic to find your article.

blog 3

 5. References

Use internal references to the materials of your website or blog as well as external references to the articles related to your topic. This will not only help in SEO optimization, but also make your article more substantial and interesting for your consumers.

6. Word Count

Write long enough articles. It is always better to have one long article describing the issue from different sides then to have 10 small articles with almost no useful information. The minimum number of words you should have is 500, and the optimal average number is 2000. At the same time do not do your posts too long. At the era of high-speed life – people cannot concentrate good enough to read a long story.

7. Meta Description

After you finished your article, go to the bottom of your WordPress page to see the SEO settings. There you can find the Meta description box. Fill it with a short review of your article – it will be shown when a person is searching for something (remember, Google only displays 140 symbols – do not make the review long).

Some other tips and tricks for effective use of blog

1. Collect the emails

Why to collect the emails? Direct email marketing is still among the most successful tools to get new costumers.

How to collect emails? The easiest way is to offer some discount or special information for those who subscribed with their email address.

2. Be consistent

Blog is like a marathon. The majority of people using blogs for SEO are quite active in first months, but they stop publishing regularly after some time passed. Write regularly – it is up to you to decide on regularity of posting (it can be twice a week or twice a month), but psychologically stability creates more trust. Also, analyze what your consumers are interested in the most to write really useful content.

3. Ask your consumers to ‘pay’ for the most valuable information

It doesn’t mean to get money from users. Instead ask people to like and share some information in order to receive a full access to the article. It will increase the number of followers in other social networks.

To conclude, we would like to stress that the wise use of your blog can increase sales and grow the interest to your brand.

On a picture below, you can see the chart showing organic growth of traffic we observed providing marketing support to one of our clients.

blog 5

Please share with us your results on using blog for SEO marketing. We would be happy to discuss any further questions in a comment section below.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

Ecommerce business strategies: SEO for blog

0
start now

Start now