Ecommerce Website Advertising without Google and Facebook: Mission Possible

Most projects that Promodo company work on are somehow related to ecommerce. We have a deep expertise in the field and know what helps businesses grow online. Often, we discuss whether it is possible to advertise without using Google and/or Facebook, particularly their paid options. So, here are my thoughts on this matter.

Mission: Impossible (1996)

If Your Niche Is Highly Competitive, This May Not Be Even an Option

Before going for Google AdWords and paid Facebook advertising options, answer the following questions:

  • • How much your website costs per month;
  • • What price your competitors offer;
  • • Whether your reputation on the market is strong.

In case your website maintenance is expensive and your competitors have lower price tags, sometimes it doesn’t make much sense to advertise on Google and Facebook. This is because you will hardly be able to compete with other advertisers for the user’s’ attention.

If your brand is strong, you have a good chance to engage your audience in different activities for free. Thus, it makes sense to come up with promotion ideas. For example, you can prepare a special offer and share information about it on social media (just write a post) and via email. Instagram may be the right channel for you to share a message as well.

Knowing Your Opportunities Opens Many Doors

Generally speaking, Facebook helps you get the highest exposure and good engagement. However, Twitter and LinkedIn can also help you find potentials and communicate with your current clients. The thing is that LinkedIn may be quite expensive in case you decide to opt for paid advertising. Besides, you should keep in mind where your target audience spends time.

Also, check out whether Bing, email marketing, Instagram, and Snapchat are promising channels for you. In particular, Snapchat is great if your target audience is teens. In some CIS countries, people often use Yandex search engine; thus, trying Yandex Advertising Network may be a good idea.

Facebook Still Offers Free Instruments for Companies

Yes, Facebook encourages companies to use paid advertising. But you can perform a number of actions to increase the reach of your posts and therefore, benefit from the number two, after Google, advertising platform.

For example, why not to create a well-done company page? Select the high-quality profile and cover pictures, add general information about your business, and share your story. It is also worthy to ask your customers to write reviews and post photos with your products.

All the actions I’ve mentioned above are quite easy to implement if you have a content manager and some free working hours.

Your Partners May Become Your Best Helpers in Terms of Searching for Clients

Building a network of partners and loyal customers is worth your time and dedication. In private, many business owners agree that partners often help them find the best clients. Those who generate more revenue and fall under the portrait of an ideal client.

So, take your time to come up with an interesting partnership proposal, create a separate landing page, and design a contact form to address the questions of your potential partners. Make sure to clearly describe the benefits you offer and any limitations that may apply.

Search Engine Optimization Works Well for Ecommerce Websites

SEO includes practices that aim to improve your site’s visibility in organic search results. This digital marketing instrument works for Google, as well as for Bing and Yandex. The trick part is that you should take into account the special requirements of the search engines. You will be able to

  • • Drive relevant visitors to your site;
  • • Improve online sales;
  • • Ensure long-term growth.

Personally, for many projects, I would prefer SEO over other digital marketing instruments because of its benefits. The problem is that you can’t obtain the meaningful results fast.

Either way, this year has been quite promising in terms of SEO effectiveness:

  1. 1. You can identify the backlinks your competitors have and gain similar ones (but sometimes cheaper).
  2. 2. Well-crafted featured snippets allow you to successfully compete with other ecommerce projects.
  3. 3. Valuable content related to your brand attracts people’s attention and increases loyalty to your company.
  4. 4. Guest blogging remains effective tactics to build quality links and speak directly to your target audience.

Well…

Your ecommerce website can be promoted online without using Google and Facebook paid tools. However, these may not work out for your particular situation. To analyze what the right option for you, drop me a line anytime. Meanwhile, the fall 2017 business season is about to start, so get ready and let digital marketing instruments be with you for good!

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to optimise ecommerce video for Google

February 26, 2019

Video search engine optimisation is a practical solution for online stores which can attract additional interest to their product range, increase sales and improve average time spent on site. According to the recent Lemonlight statistics, 62% of consumers watch product review videos before making a purchase. Moreover, over 97% of brands admitted that videos helped Continue reading >

What Marketing Channels Were Effective For Different eCommerce Niches In 2018

February 15, 2019

Marketing channels may work differently for different ecommerce niches. There is no one-size-fits-all success recipe. However, tracking the current situation on the market can help you better analyse your state, improve your multi channel marketing strategy, and make some prediction for the next years. In the CEE Ecommerce Report, we studied 10 niches: electronics, car Continue reading >

How Can A Subscription Model Help Your Ecommerce Business?

February 5, 2019

The subscription based business model is becoming extremely popular in ecommerce due to several reasons. People striving to save time. The first and main factor is that consumers are looking for ready-made solutions to their daily problems. They value time more than money and therefore are ready to pay more to save this time. According Continue reading >

4 Ways You Can Up Your Sales with Email Marketing

January 31, 2019

Email marketing helps you keep in touch with your customers and prospects. In particular, this allows you to inform consumers about your promo campaigns and new products in stock, notify them about the state of their order, and bring them back to your website. One of the best things about email marketing is that you Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Ecommerce Website Advertising without Google and Facebook: Mission Possible

0
start now

Start now