The effectiveness of any advertising or marketing activity is estimated according to the output it is able to provide and, of course, according to the return on investment (ROI) of the advertising campaign. The same applies to SEO – few can afford investing thousands for years without expecting the money to return and, in fact, investing without trying to predict the ROI is reckless to say the least.
To help business owners make their decisions about the appropriateness of SEO efforts for their businesses Promodo have developed an easy-to-use free tool called SEO ROI Calculator. This tool will allow you to check how well you can expect SEO to work for your project in the long term.
To calculate the effectiveness of your prospective SEO campaign using our tool you need to know the approximate amount of current monthly traffic to your site, average conversion rate and the number of annual sales per client.
After you have entered the data about your current company performance, you can tweak the rollers next to “Monthly SEO Budget” and “Annual Traffic Growth” parameters according to your possibilities and expectations.
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After you have set all the options you can hit the “Calculate” button. 
You will get the diagram and chart with the calculated sales profit for five years with SEO vs without SEO as well as the ROI per cent.
By changing the “Monthly SEO Budget” and “Annual Traffic Growth” rollers’ position you can find the most appropriate for your business SEO budget and the amount of annual growth you should reach to keep your project effective and profitable.
We encourage you to test this tool with your project and give us your feedback in the comments!
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