Factors that tell you about the state of your brand in social media

Thanks to numerous instruments of monitoring of events that take place in social media, marketing experts nowadays have access to a really never ending stream of information that can be used for analysis and the following actions, oriented on strengthening the brand presence in the network.

It is very important to understand what parameters and indicators are the most important for your online campaign or brand. We offer you to get acquainted with 9 examples of such indicators and we will try to explain their importance.

1.  Correlation of mentioning you and your competitors in social networks

The observation of the dynamics of this data is important in the first place because it is a good indicator of popularity of your brand in comparison to your rivals. In fact, change in the correlation of mentioning you and your competitors shows whether you become more popular in the network, or the growing prestige and popularity of the competing companies drive you out of the market.

2.  Total number of mentioning your brand within a certain time interval

If the given indicator does not grow with time, it means that your strategies for development in social media do not work. You can track this parameter with intervals in a week or a month, depending on the cycles of introduction of new ways of development in your company.

3.  Number of references to your brand within a certain time interval

Yes, you can post gigabytes of content in the network, but if users do not react on your content and do not discuss it, such actions do not make any sense. In the end, the sense of social network is in interaction. The better feedback you get from your community, the more chances you have to expand this community. It happens thanks to the personal actions of your followers that spread information about you via their own channels of communication.

4. Number of reviews and comments for your every post and tweet

You should differentiate the given indicator from the total number of reactions within a certain period of time, because during conversion in terms of publications, your efficiency and importance in the network is better visible.

5. Analysis of the user’s mood when talking about you

That is true that you can be talked a lot about, but all those talks may be negative. In this case we may say that a great number of negative comments is a minus for you, because in fact people do not have any certain opinion about you.

6. Number of clicks on the links leading to your content

One of the main goals of any campaign in social media is attraction of traffic to the target site, blog or other platform in the network. Increasing number of people following the link to your content tells you about success of the launched actions for popularization of your brand or campaign.

7. Number of opinions from the users that in your opinion are authoritative and important persons

In fact, such doers can significantly improve the quality of your brand in the eyes of different communities, if a person or a campaign that talked positively about you, is important and has a good reputation in the given communities. In any case, you being mentioned by influential people can significantly increase the interest to your brand or campaign.

8. Number of social sites where your brand is present

Often the presence of a brand on various social sites is uneven. In this case, it depends on the target audience. For example, if your TA is middle-aged men, the low levels of activity in Pinterest is not a big problem, because greater part of the audience is not your target audience. On the other hand, there are “universal” social sites (e g, Twitter), a full and constantly increasing presence on which is necessary in any case.

9. Attention to your brand from the side of mobile users

Percentage of mobile users across all social networks is continuously growing, so it is very important for your brand and campaign to reach this growing group of users.

Even if you follow these indicators, it still will not guarantee your success in social media, because there is no perfect formula for achieving popularity in the network. The social component of the digital space is constantly changing and evolving. It is worth remembering one more important detail: all people want to be able to openly and honestly communicate with the companies whose products and services they use, and they expect similar behavior from the companies too.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Link Building for SEO: Top-10 in 10 questions

July 31, 2020

Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >

How to Balance Your Budget with SEO and PPC

July 24, 2020

Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >

Programmatic Media Buying Explained for eCommerce Businesses

July 7, 2020

If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >

How to Develop a Digital Strategy: 6 Questions Brands Should Answer

July 7, 2020

The right marketing strategy is exactly what defines your place on the battlefield for clients’ attention. With more than 1,400 tools that work in digital marketing, each of these can be used in a number of ways. If you want to understand which one can help to solve your business tasks, do start with a Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Factors that tell you about the state of your brand in social media

0
start now

Start now