This year is coming to an end, so it’s time to remember the ups and downs in the world of digital marketing. This week we selected some remarkable awards and would like to introduce the most noteworthy agencies and campaigns.
2016 IAB MIXX Awards Winners
The Interactive Advertising Bureau (IAB) honored the winners in numerous nominations. Let’s also meet best of the best:
| Category | GOLD | SILVER | BRONZE |
|---|---|---|---|
| Branded Content | Mondelēz International’s Lacta & OgilvyOne Worldwide Athens for “Love Like There’s No Tomorrow” | GE & BBDO New York for “GE Podcast Theatre Presents: The Message” | Samsung Electronics America & Starcom and 72andSunny for “Rihanna’s ANTIdiaRy” |
| Business-to-Business | Lenovo & Traction for “Users Happen” | Boeing & Discovery Communications, The Documentary Group, and Initiative for “#THEAGEOFAEROSPACE | Xerox & Y&R New York for “Work Can Work Better” |
| Data-Inspired Creative | Mars Chocolate Australia’s Snickers & Clemenger BBDO Melbourne for “Hungerithm” | Netflix & Circus for “Social Trailers” | Microsoft & Wunderman Seattle for “Your Xbox Year in Review” |
| Video – Interactive Video Ad | Disney & Opera Mediaworks for “The Jungle Book Instant-Play HD Mobile Video Ad” | Hotels.com & CP+B London for “Skipping Ads” | Lean Cuisine & Innovid and Huckleberry Agency for “Taste It All” |
More information about the IAB MIXX Awards is available here. Check out the campaigns of the aforementioned companies, they deserve your attention.
2016 Mashies Winners
In 2016, it took a lot of effort to marketers to make their campaigns stand out. The Mashies selected the most remarkable work in digital marketing, social, and advertising.
| The best use of | Project | Company |
|---|---|---|
| Westpac Chopper – Handheld Rescue | DDB New Zealand and Westpac | |
| FlipSide | BBDO New York and Lowe’s | |
| YouTube | Madden: The Movie | Heat and EA Sports |
| Snapchat | Mission: Impossible Rogue Nation – Snapchat Mission Month | Paramount |
| Valspar’s Pinterest Color Analyzer | FCB Chicago and Valspar | |
| Hungerithm | Clemenger BBDO Melbourne and Snickers |
2016 Webby Awards
This is the award that features the best of the Internet picked by the International Academy of Digital Arts and Sciences. This year, they honored the following winners:
• Social Movement of the Year – BLACK LIVES MATTER.
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• Break the Internet Award – KIM KARDASHIAN WEST.
• Film & Video Breakout of the Year – MAKING A MURDERER.
• Agency of the Year – R/GA.
• Lifetime Achievement – THE ONION.
2016 Drum Marketing Awards
They are back for 2017 to award the best international marketers and campaigns. Advertising agencies, design studios, in-house marketing teams, digital companies, PR agencies, and other eligible parties can apply before February 17, 2017.
Meanwhile, let’s remember the best teams in 2016 and wish them luck in 2017.
• Grand Prix: Project − Missing Type, ENGINE Agency, Client: NHS Blood and Transplant.
• Grand Prix: Project − Bleed for England, Pablo Agency, Client: NHS Blood and Transplant.
For more results visit the official Drum Marketing Awards 2016 website.
2016 Internet Advertising Competition
Although the contest for 2016 winners is still open, we are glad to think about the best works submitted earlier. Our team featured the following best practices:
| Category | Agency | Project |
|---|---|---|
| Best Advertising Rich Media Online Ad | R&R Partners | International Space Station: A Lab Like No Other |
| Best Hotel And Lodging Online Ad | Cendyn/ONE | the Broadmoor |
| Best Entertainment Rich Media Online Ad, Best Of Show Rich Media Online Ad | THINK JAM | MAD MAX: FURY ROAD |
| Best Advertising Email Message | JBKnowledge, Inc., Makers of SmartReality | SmartReality+ Augmented Reality Christmas Card |
| Outstanding Email Message | Acxiom Impact | Loreal Paris Voluminous Superstar Mascara Launch |
Find out more winners and their projects here.
2016 Facebook Global Winners
Facebook annually features work that is an innovative Facebook-centric campaign. The winners demonstrate a creative approach in using Facebook Ads, Page Publishing, advanced targeting, and other Facebook marketing tools. So, let’s check out some interesting projects of the 2016 winners:
| Category | Project | Agency | Client | Features |
|---|---|---|---|---|
| Innovation | Dreams of Dalí | Goodby Silverstein & Partners | The Dalí Museum | Desktop News Feed, Mobile News Feed |
| Beyond Facebook / Integrated | Rainbows | Goodby Silverstein & Partners | Frito-Lay | Boosted Posts, Desktop News Feed, Mobile News Feed, Video Ads |
| Best Use of Facebook Platforms | Saudi Women’s Online March | Leo Burnett Beirut | P&G | Boosted Posts, Desktop News Feed, Mobile News Feed, Audience Network, Custom Audiences, Video Ads |
| Best Use of Facebook Platforms | The Tough Sell | DDB | Volkswagen Australia | Facebook Platform, Facebook Pixel, Desktop News Feed, Mobile News Feed, Reach & Target Blocks, Carousel Ads, Lookalike Audiences, Custom Audiences, Video Ads |
| Best Use of Facebook Platforms | Smirnoff Instagram Your Fridge | Special Group | Lion | Boosted Posts, Mobile News Feed, Reach & Target Blocks |
About the Authors
Promodo Team
Marketing Department
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