Hello again! This week’s news has our new best friend, Matt Cutts of Google, in the spotlight again. Apparently, he spoke out in his keynote defending accusations against Google right after his speech on the future of search. The previous week has seen announcement of Google Shopping Campaigns, increase of mobile commerce, and ads taking over host websites, among many more. Let’s begin, shall we?
Google’s head of Webspam team talks about the Future of Search at Pubcon
The day after Jason Calacanis’ speech, in which he proclaimed that “Google rules everything” and “they are essentially evil”, head of Google’s Webspam team, Matt Cutts, gave a keynote speech, giving a response in the Q and A session at the end. Matt starts with talking about where Google Search is headed next; discussing how Google is focusing on relationships between entities and words, not just the searches. Matt urges users to think mobile if one hasn’t done so already and advises to gear up on data plans, hinting at the big G’s intense focus in this area. Read more on this on Searchengineland.com.
Google Analytics Introducing Age and Interest Data
Google is in the process of rolling out the newest change to Google Analytics: the service that offers detailed traffic and sales statistics to website owners. With the new change, website owners will be able to see the age bracket and interest affinities of the people that visit their sites. Why is this advantageous you ask? Suppose that most of your visitors are young; you can use market trends and design that strikes a chord with them. If most are aged, you might go with age-appropriate fonts, etc. Read up on how to implement the new feature on Searchenginewatch.com.
The Newest face of Product Listing Ads: Google Shopping Campaigns
A new campaign type for Product Listing Ads is now being rolled out: Google Shopping Campaigns! The PLA platforms enables customer to browse thousands of products on Google Shopping. The new campaign will help sellers connect better with consumers and promote products. Advanced reporting techniques pertaining to product performance, and determining smarter ways to grow traffic, are some of the new features of Google Shopping Campaigns. To read more about this, visit Seorountable.com.
Ensuring Social Media Event Coverage 101
This week, we present an interesting take on how to get proper social media coverage of an event. Starting with the importance of choosing the correct hashtag: one needs to pick an evergreen hashtag first; not one that might last a week; like choosing the hashtag ‘MotoX’, rather than ‘MotoXMexico2013’ for a promotional event of MotoX in Mexico. Continue by announcing the chosen hashtag everywhere by using it everywhere, and get the event host to tell attendees to use it! To read the full post, go to Blog.hubspot.com.
Is Serving Customers through Social Media a Good Idea?
As customers find it in their power to comment, both positively and negatively, about businesses on social media; organizations have begun to focus on customer service through the same platforms. This week, we provide businesses with handy tips on managing this task effectively. Addressing customer complaints is easier than ever through the search functions on sites like Twitter and Facebook. Promoting positive feedback, on the other hand, is made easy now. Visit Socialmediatoday.com to read the full version.
The Right Way to Optimize Your YouTube Marketing Efforts
Boosting your YouTube marketing efforts has never been easier. Google has been working extensively on YouTube analytics providing you with all the information you need to start optimizing your marketing efforts. The analytics reports help you figure out how others are getting to your videos, what type of people are your visitors, which type usually subscribe to your channels, and more. To figure out to use this data to your advantage, read the in-depth post at Searchenginewatch.com.
Driving Your Conversion Rates Up for the Holiday Season!
People are generally more inclined to shop during the festive season, like the months before Christmas. Missing such an opportunity would be an unforgivable sin for online retailers. So what can you do to take advantage of this window? Start with greeting visitors and give them a reason to buy stuff from your site, in the same welcoming message; people are confused on what to buy and where to buy during this period. To read the rest of the tips we’ve got in store, click through Econsultancy.com.
Personalizing Customer Experience through Geo-location
Using the visitor’s geographical location to tailor a custom experience is all the rage these days. Using geo-personalization techniques, you, as a website owner, can tailor the website according the physical location of the country. So what can you do? For starters, implement local messages. If the visitor is from Australia, state that you deliver to Australia. Read on at Econsultancy.com.
Mobile Commerce to be the Next Big Thing in Britain
Nearly one-third of all internet users in Britain are expected to make purchases through their mobile devices in 2014; particularly the 18-24 age bracket. Apparently the British love their phones and tabs! The number is higher than most developed nations, with only India and China having more activity in the mobile commerce sector. Get the full story on Emarketer.com.
Asserting Control over the Unruly ads on Your Websites
It all started when publishers began to gravitate towards 3rd party ad providers with the belief that they’d be saving on operational costs while earning healthy revenues. As the trend became increasingly common, it lost its initial appeal and revenues started falling, as was inevitable. Publishers, to maintain the revenues, started to increase ad space on their websites, which has ultimately lead to the present situation of ads taking over the website and diminishing the publisher’s own brands. Visit Econsutancy.com to learn how to assert control over your website.
Frighteningly Easy to Buy SEO Dominance with the Right Tools
Completely legal and non-black hat, by the way; anyone with cash on their hands and the right knowledge can pretty much dominate the SERPs. The people at aimClear have been researching putting up organic-looking ads on social networks which, in turn, point to other social networks. The results indicate that the possibility of buying up such a network of ads is quite high! Read precisely how to do so on the full post at aimclearblog.com.
Getting a 100k Signups for Your Startup with No Marketing Budget
The folks over at realtimeboard.com have decided to come out and tell us how they managed to accrue 100k signups within 10 months of launch. They had no viral growth, just a steady stream of signups each day. There’s no rigid framework here though; one can deviate from their tried strategies to find their own unique fit. To read up on what the people at realtimeboard.com did, visit Blog.kissmetrics.com.
The “Not Provided” Problem and the Future of SEO
To provide users with secure search, Google switched to the ‘https’ protocol in late 2011. This resulted in many search keywords not showing up in statistical data used by SEO experts and internet marketing analysts. Since the NSA-Snowden debacle, the problem has increased several folds, and is commonly referred to as the ‘Not Provided’ issue by marketers. Yahoo might soon be following suit with implementation of the secure protocol. What can we, SEO people, do to work around this issue? Visit Kaushik.net to read on.
Top Ecommerce Sites Taking Too Long to Load
A research report shows that, among the top 500 retailers’ websites, the average time for the site to become interact-able was 4.9 seconds, and taking 7.7 seconds to fully load. One must note that the ideal load time is supposed to be less than 3 seconds. As complexity of online retail sites increases, browser developers struggle to keep the load times to a minimum. Polls indicate that 57% of users are likely to abandon the page after 3 seconds in case of non-responsiveness. View the detailed infographic at Getelastic.com.
Boosting Your Social Voice
One of the largest social platforms in the world, Facebook has an approximate 1.27 billion users as of October, 2013! For any business to ignore this huge a prospective pool of people would be folly. According to a recent study, businesses can increase their effectiveness by an estimated 54% using an engaging Facebook page. To learn how, check the full infographic at Socialmediatoday.com.
Google doesn’t differentiate between <strong> and <b> HTML tags
Head of Webspam department at Google, Matt Cutts, explained in a video that the search algorithms do not differentiate between the strong and bold HTML tags. Both of them essentially do the same thing, but people have apparently been using the <b> tags more often, with the misconception that Google gives more priority to this tag. Check the full version at Seoroundtable.com.