Friday Catch-Up: Apps from Google, Stats, and Guidelines

This September week, Promodo team members discussed amazing new things presented by Google, great reports prepared by influential bloggers, and useful how-tos for online marketers. We want to share some thoughts with you this Friday.

So, meet Google Trips that many we tried lately and Google Allo that can become a helpful assistant for busy people. Let us also highlight some stats and guidelines!


Google Trips for Travelers

Google recently has introduced a service for trip organization that uses data from Google Maps and contributions from other travelers. Google Trips works on both Android  and iOS and helps you divide your trip into separate blocks such as “Reservations,” “Things to Do,” “Saved Places,” “Food&Drink,”  “Day Plans,” and other.

The app is designed to provide

♦ Stress-free planning based on the place, time, and weather,
♦ All the trip details in one spot,
♦ Access to all the information without the Internet connection.

A great thing that we liked about Google Trips is that it uses data about hotel and flight reservations from your Gmail and adds everything to your trip so that you don’t need to browse your inbox to clarify when you need to catch your flight.

However, some users reported  that the app is ‘under-cooked’, especially in terms of personification options, so it’s likely that we’ll have more updates in the nearest future.

The Answer to Siri: Google Allo

Allo is a long-awaited messenger from Google announced in May 2016. This smart solution has been finally released. It’s built in Google Assistant and can answer your questions, suggest restaurants, send emails, and more. The app can participate in group conversations that you’re having with your friends or colleagues. This artificial intelligence acts as an expert to give recommendations, share information, and resolve disputes.

Business Insider team tested the app and shared these findings:

♦ The app is helpful and friendly, with plenty of emojis.
♦ Your conversations appear in a list when you open Google Allo and user profiles are neat and simple.
♦ You can also start a conversation with the Google Assistant.
♦ Before you question anything, use “@Google” to summon the conversation.
♦ It’s recommended to use simple requests and phrases to receive relevant help.
♦ A possibility to refine your search using the keywords offered by the Assistant is truly beneficial.

This tool definitely has a potential for growth because it can learn if you answer a thumbs-down and/or provide an explanation why the given answer is wrong or unhelpful.

How to Create Shareable Content

According to Moz research, featured by HubSpot, marketers create not the type of content that people want to see on their resources:

♦ 45% want more social posts in the future,
♦ 43% look for video content,
♦ 29% skim blog posts.

Meanwhile, consumption of social media content is on a rise on Facebook, Twitter, and LinkedIn. The most popular content distribution channels are YouTube, Facebook, and Instagram.

Topline Destination Marketing Findings in the US

FutureBrand completed research on destination branding among the United States and Territories. This study measures the effectiveness of the brand messaging in increasing the interest of domestic tourists.

For destination marketing professionals, this report provides the following great findings:

♦ People still value branding; 28% of those individuals who viewed state branding products were more interested to actually visit the destination.
♦ Proximity hardly correlates with the intent to visit, so it makes sense to work to shift perceptions for your target audience.
♦ Digital marketing channels, such as website, social media, and content are powerful tools to influence intent, perception, and awareness of a particular place.

How Often to Post on Your Social Media

If you are a marketer responsible for corporate social media, once in a while you ask yourself whether you share enough content and how often it’s fine to share different types of posts. Will Blunt provides some great directions:

1. Post on Facebook and Twitter daily.
2. Create blog posts, expert opinions, and newsletters on a weekly basis.
3. Generate high-quality video or text content on a monthly basis.
4. Prepare a piece of premium quality content, such as e-books, guides, and case studies quarterly.
5. Consider making an annual company report, market overview, or review the best practices in a particular year.

Check out this post by Bluewiremedia for further details and hints.

How to Build Strong Relationships with Your Clients

Customer experience matters, so to build long-lasting, productive relationship, you need to try wearing their shoes. HubSpot features these 4 strategies:

1. Study the clients’ needs and check regularly on whether or not your team is aware of important nuances.
2. Monitor client satisfaction level, e.g. conduct a regular survey, interview partners, study comments on social media, etc.
3. Designate a senior member of your team to take on the responsibility of relationships with clients.
4. Use some third-party assistance when needed, e.g. invest in an independent customer satisfaction review.

In Promodo, we encourage our clients to leave comments on our website and third-party resources like so that our managers could derive  some conclusions about the work done and the quality of communication between a Promodo project team and a client.

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