We selected 5 tools to help business owners and their teams get initial data about their sites’ performance and receive recommendations on how to improve the situation. Take away some of the guess work and ensure that everything works as it should. Remember that your site is something that your clients and potentials see. Since you have only one chance to make the first impression, do your best to make your site stand out.
Mobile-Friendly Test from Google
Google estimates that most people will use their mobile devices to visit your site in 2017. So, to check whether your site is mobile friendly or not seems a good idea. Google offers a free, easy-to-use tool to test. You can find it here:
- 1. Enter the URL of your site and press “Run Test.”
- 2. Study the short version of the report.
- 3. Check out the additional resources. Note: you need to log into your Google account first.
To get more insights about how mobile can make a difference for your business, look through The Mobile Playbook, the guide to winning with mobile. It is also helpful to check out the Webmaster Central Help Forum if you are involved in the development. The basic guide to setting up Accelerated Mobile Pages can be found here.
Think with Google Improvements
Try another instrument from Google to test how mobile-friendly your site is. You will get scores for your domain: mobile friendliness, mobile speed, and desktop speed. To get a full report, you need to submit your email address. In the incoming email from Google, you will get scores (max 100), improvement suggestions, and relevant stats. Check out the following part of the sample report:
Complex Website Test from Nibbler
Consider trying Nibbler that reports data on accessibility, experience, technology, and more. They also calculate a score for marketers. It shows how well the site is marketed and how popular it is (max 10 points). The professional version of the tool called Sirebeam allows getting comprehensive reports and running more tests to find out more about your website.
See a part of the sample report below:
A useful thing the service provides is a list of possible improvements:
Other important insights for marketers include mobile optimization and analytics:
Moz Pro Open Site Explorer
Moz Pro tools are created to help improve search engine visibility and rankings. They offer a free 30-day trial so that you could give it a try. You’ll get information on the following groups of data:
The most important metrics to check out include domain authority, page authority, and established links. The other interesting stats you’ll get are just discovered links: URL of linking page, link anchor text, domain authority, and date discovered.
Woorank SEO Tools
Woorank is another good tool for SEO specialists and web developers. It is designed as a checklist. So, you enter your site’s URL and get a total score and a list of potential improvements. The service rates the suggestions by the priority, impact, and implementation complexity for a marketer.
They also have separate categories with suggestions for optimization: SEO, mobile, usability, technologies, and crawl errors:
Remember that after you have checked your site, it’s time for identifying a list of the necessary changes and developing a plan for its implementation. Some improvements are easy-to-make while the others require plenty of work. If the latter is the case, do not rely on your instinct and hire a professional team to get everything done correctly.
About the Authors
Promodo team
Marketing department
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