Friday Catch-Up: Facebook gets a Little Brother
Hola mi amigos! How is this Friday going so far? Not too well we assume, but we can try to reduce a little bit of the stress you’ve accumulated through the week. We traipsed through the fields and fought our way through the jungles of the vast internet to get this week’s news to you. China has problems with yet another internet giant while Mark Zuckerberg seems to have a few tricks up his sleeve. We too, have some tricks and tips below that you simply must look at.
Yahoo! Mail pulls out of China
Oh China! What are we going to do with you? Can’t you play nice with the rest of the internet? After Google’s end of service in the country, another technological giant has pulled out of China. Yahoo! Mail recently ended its services in the country after it failed to get local attention. Alibaba, a local Chinese company purchased 16% of Yahoo!’s shares. This step was taken a short while after Yahoo! ended its local online music service. There are multiple assertions by Yahoo! Officials, however, they are not pulling out of China completely. Watch the video at Mashable.
Waze App added to Google Maps
Google recently acquired Waze, which provided traffic updates to its users. Integration between Waze and Google Maps can now be obtained at the Play Store by the name of the Waze app. Users of the Waze app upload traffic information or road accidents that may have taken place. Users on the Google Maps app will also receive these incident updates.
Connecting the next 5 Billion
Mark Zuckerberg launched Internet.org with the aim of digitally bringing the world together. He revealed that one out of 7 people in the world were currently signed up on Facebook. Although an impressive figure, Zuckerberg started Internet.org venture in an effort to connect the part of the world that did not have access to the internet. These 5 billion, often in impoverished countries will be brought together by providing cheaper devices, better bandwidth and extreme file compression. Looks like Facebook’s little brother is not so little after all. Read more at Venture Beat.
TIPS & TRICKS
Alternatives to the Google’s Keyword Tool
Google recently revealed that it’s going to end the Google Adwords Keyword tool. This was met with shock by marketers. Being the best free keyword search tool on the internet, marketers had become dependent on the tool for their research. Social Media Today did more than half the job for us and searched for the best alternatives to use when it ends. Whatsmysep.com, searchpositionfinder.com, and keywordspy.com were some of their suggestions. Go to their website to read the pros and cons on each of the suggestions and decide for yourself.
Increase Rankings on Baidu
Andrew Warren-Payne of Econsultancy revealed the steps involved in gaining a higher ranking on the Chinese search engine Baidu. Chinese search engine work differently from Google, which means that the same strategy cannot be applied to both platforms. The first step is to develop local insights and pay attention to the language. Simply translating English keywords into Chinese can be a huge mistake. Track the right metrics and use Baidu tools. Read a more detailed explanation of the steps at Econsultancy.
Transform Content Marketing with Data Analysis
Content marketing has become just as important as word of mouth marketing. Some marketers however, still face difficulties in assessing the kind of information that will appeal to their customers. In this age of social media and web marketing, having appealing and compelling content is very important for companies. Heather Healy outlines the ways in which you can find out what attracts your customers and then build your online marketing strategy along those lines. The first thing she suggests is to assess the value of the brand and then identify the objectives that need to be achieved by the marketing plan. Before the content is uploaded on media, make sure to design it and assess whether it will be successful. Read more at Social Media Today.
Using Tumblr for Business
Tumblr is an online social blogging website, which is very unconventional in the way that content is not controlled in the same manner as other social media sites. It allows users to create their own customized pages and content and share whatever information they wish. This flexibility has made Tumblr a very popular social platform. This customization feature means that pages can be made exclusively for brands and customized according to the brand image. Networking, blogging and following well known blogs is a good way of getting ahead on Tumblr. Read more at Social Media Examiner.
Saving your Website from Negative Backlinks
Negative backlinks have been a source of pain for many site owners. These negative backlinks would not only cause the website to appear lower in the organic search results of Google, but also be completely removed from the page. The Disavow tool by Google was released in order to curtail this problem. A backlinks audit is a very important step overlooked by site developers. The first step is to download all backlinks using Google Webmaster and then analyze all those pointing to your site. Any fishy links should be investigated or Disavowed using the Google tool. Read more about it at Search Engine Watch.
Creating Marketing Copy without Writing a Word
Many marketers have the problem of handling a social media log or a page without really knowing how to express themselves. Not everyone is able to writing compelling marketing copy. For those who have trouble writing, Neil Patel offers some excellent advice in his Quicksprout article. He suggests the use of Tweets and testimonials provided by customers, using buzzwords for headlines and putting up videos.
Image Sizing in Social Media
It’s very easy to get confused or overwhelmed by the insane amount of dimensions that marketers are faced with online. Marketers have to care about 5 or more different sizes for promotion only within Facebook. This number increases when it comes to other marketing channels such as Google or Twitter. Chris Lake provides some very handy images that can be used or reference the next time you sit down to create a graphic in Photoshop. Read more at Econsultancy.
Designing a Stunning Coming Soon Page
First impressions count for a lot, especially when it comes to the launch of the start-up. This is the first opportunity for the company to project its image onto the public and try to form a lasting impression. Coming Soon pages are a very important first step in this regard. They are the very first look of the company that the customer will see which will determine whether they will stay or not. Specky Boy shows a list of amazingly made coming soon pages. If you’re looking for inspiration, that is the place to be.
How to make a good Google Dynamic Remarketing Campaign
Dynamic Remarketing by Google allows marketers to now place product prices and names within advertisements. In order to have a good dynamic remarketing campaign, it is important to add the Google Remarketing Tag to the main website. The first step is to sign up and create a new campaign on Google Adwords. Next, you create dynamic remarketing lists to add different user groups. After this, the ad creating process starts where images and text will be added. Read a more detail description at Practical Ecommerce.
Reading Website Source Code
Underneath all the beautiful graphics and typography on a webpage, lives the source code that makes it all possible Checking source code and understanding it is very important, since it ultimately affects the SEO of the website. Each browser has a shortcut which allows you to view the source such as Ctrl + U for Chrome and Firefox. The most important factor to look for in the source code are the title tags. These are what allow the website to show up in Google results and can make or break the website. Read more at KissMetrics.
Open rates and CTRs as Email Newsletter Benchmarks
A very useful infographic over at MarkeingProfs revealed that email newsletters that contain shorter subject lines (within 15 characters) have a 15.7% open rate. An email with longer subject line was less likely to be opened. Another factor affected by this was the click rate (2.6%). Personalization of the email also resulted in higher open and click rates. Emails scheduled to reach users on Sundays had favorable results as well.
Measuring Content Marketing
Marketers often have trouble in understanding between content marketing in all the places and content marketing in the right places. The beautifully made infographic by BrandPoint outlines the three steps involved with content marketing. The first factor that should be assessed is awareness. Check whether the posted content is generating awareness or not. The next step is consideration, which assesses whether the post motivated users to interact with the company or failed to do so. The final step, which is conversion, takes into account the number of users who have been converted into customers. Read the infographic for a more detailed account at Marketing Profs.
What Customers expect from Ecommerce Delivery
Many online shopping websites offer very little delivery options, which make it inconvenient for customers to make purchases. The limited number of delivery options leads to abandoned purchases with 50% of respondents admitting to abandoning purchases due to a lack of delivery options. This was revealed in a survey conducted by the Toluna Survey tool. Customers were asked about their preferences for delivery options and the results showed that a fixed delivery date (31%) was the most sought after option followed by ‘Next day Delivery’ (24%) and ‘the ability to collect from nearby stores’ (24%). View the infographic at Econsultancy.