Friday Catch-Up: Helpful Hints and Inspiring News

This week, the Promodo team continued preparing for the Promodo Partners seminar that will take place on October, 20th in Kiev; analyzed some reports issued by marketing experts; and tried a few new apps. The most useful data, advice, and news featured by our experts are provided below.

Don’t Annoy Your Customers on Social

Sproutsocial published their report about how brands are annoying customers on social. Sprout surveyed more than 1,000 social media users. The derived results are helpful to improve your social media strategy:

• 71% of users have unfollowed a brand because they were embarrassed.
• 57% are more likely to buy from a brand they follow.
• 41% will unfollow a brand that shares irrelevant information.
• 58% of followers will come to you on social looking for deals and promotions.
• 25% of people want to interact with your brand.
• Most people have to see a product or service 2-4 times on social before they buy it.

Here are some more details about what actions annoy individuals on social media:

graph-annoying-actionsIt’s interesting that top 3 most annoying industries on social media are government, banking/finance, and marketing/advertising.

Google AdWords for Your Industry

Doing PPC may raise a lot of questions, including whether or not you’re doing a good job. To find out if you beat in your industry, check out the following infographics created by WordStream:

adwords-industry-benchmarks-average-ctr (1)

Industries with poor CTRs are legal services, eCommerce, and industrial services, so they should be very smart and plan their PPC campaigns carefully. Either way, there’s plenty of room for improvement, just work with experienced experts.

Workplace by Facebook for Enterprises

Eventually, Facebook at Work opens to sell business social networking to the companies as Workplace – TechCrunch reports. The pricing method is based on the Facebook-style model that uses monthly active user metrics. For example, Facebook will charge $3 per user per month for the first 1,000 users. The software is free for non-profits and educational institutions.

Workplace can be used both as a desktop and mobile apps with News Feed, Groups, Chat direct messaging, Reactions, Live video, translation features, and calling. Facebook plans to attract a wider audience, not only white-collars who usually use the professional messaging software. They target very large companies with this product. Among the first users are Starbucks, Telenor, Danone, Oxfam, and Booking.com.

“We’re going to grow Workplace like Instagram and Messenger,” Julien Codorniou, director of Workplace said.

Where to Get Pictures for Facebook for Free

Creating qualitative visuals is time-consuming and expensive. However, it’s important for social media marketing experts to get a picture when they need it because most users like consuming the content visually. Fortunately, there’re plenty of stock photos that you may use for your Facebook Ad campaign free of charge. Try one of the following 5 great options and find many more here:
1. Search for Google Images using a “Usage rights” filter and ensure to select “Labeled for reuse” category.
2. Check Gratisography site with free high-resolution pictures.
3. Select one or more free ‘do-whatever-you-want’ high-resolution photos on Unsplash.
4. Find vintage photos free of copyright restrictions on New Old Stock.
5. Pick relevant photographs, graphics, and/or illustrations on Pixabay.

A photo by Manik Rathee. unsplash.com/photos/a8YV2C3yBMk

The picture was taken from unsplash.com.

Get inspired for your next Facebook Ad post!

Meet Sprayscape App for Android

Google smashed virtual reality and love to taking pictures. The result is called Sprayscape and it allows you to take photos on the inside of a 360-degree sphere. You have the canvas where it’s easy to spray places, faces, or anything else that captures your attention.

The app is designed to share your creations on social networks with ease and a link in a text message.

P.S. Today our Ukrainian office is celebrating Defenders’ Day. 14 October is also the Day of the Ukrainian Cossacks, who celebrated it since at least the 17th century as they believed the Mother of God to be their patroness. We wish our colleagues a happy Friday and all the very best!

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