Friday Catch-Up: How Businesses Can Use Google Trends

Welcome fall and goodbye summer! Today, we’d like to write our traditional Friday blog post skipping a back-to-school topic (you’ve probably read a lot about it recently). Let’s discuss the tool that will help you stay in trend and increase the effectiveness of your advertising campaigns, both online and offline. So, here it is.

Google Trends is a tool helpful for ecommerce site owners, as well as for marketers, SEO specialists, and bloggers. Do you want to find new products to sell? Or search for new topic ideas for your personal blog? Maybe, you need to know your target audience better? The list of questions that Google Trends can potentially answer is very long. We composed the following hints to help you benefit from the options available.

Identify audience’s interest to particular queries over time

For example, you can research a specific term and identify audience’s interest to it over time and also add a comparison. In the following example, we tested how popular a term ‘electronic commerce’ has been over the last 5 years:

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

We found out that 1) ‘ecommerce’ is a far more popular term as compared to ‘electronic commerce’ and 2) in the second part of December, interest for both these term drops. Such insights can be used by both SEO and PPC specialists so that they could create and promote more relevant advertising content.

Determine interest by region

Yes, you may find out that some countries use different vocabulary. And you should use it too when your target audience is there.

In our example, people in Tanzania, Zimbabwe, and Uganda more often search for ‘electronic commerce’ which is different from the worldwide trend. So, if you promote digital marketing services there, you’d better use an ‘electronic commerce’ keyword to reach a wider audience.

Get inspired by related queries

Users also search for other queries while they are looking for a keyword that you pay close attention to. Google Trends allows you to identify the most popular queries and those with the biggest increase in search frequency. Compare these results for ‘ecommerce’:

Having such information will help you understand the needs of your potentials and address them with a precise message.

Learn featured insights

Some topics are popular in search in a particular country within a certain period of time. You can easily pick a trending topic and use the opportunity to reveal it in your publications. Thus, you typically drive more attention to your content.

Understand what happens in a particular area

When you have an idea of what is going on, you can better address the needs of people there.

In fine

Studying trends is fun and the obtained results may surprise you. Nevertheless, Google Trends is a useful digital marketing tool, which helps you research keywords, pick content ideas, formulate headlines, plan your content calendar for a blog and social media, and more.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

A Beginner’s Guide to Key Performance Indicators for Online Stores

April 19, 2019

Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >

How to Improve Sales Performance with Dashboards

April 17, 2019

Whatever ecommerce niche you work in, different types of dashboards may help you simplify evaluating the performance of your online marketing initiatives. These can be both independent platforms and supplementary services. For example, Facebook offers online businesses the opportunity to connect online and offline marketing channels for their ecommerce projects in the In-Store menu. In Continue reading >

Promodo Partners Ecommerce Export Conference — Istanbul, 2019

April 3, 2019

The ninth Promodo Partners conference was held on March 22nd in Istanbul, the largest city of Turkey. The decision to focus on e-export was due to a number of reasons. First of all, Turkey is the 4th largest export market in the EU, secondly, this vertical is extremely interesting for large-scale businesses, and thirdly, we Continue reading >

What Marketing Channels Were Effective For Different eCommerce Niches In 2018 (Part 2)

March 29, 2019

Although all marketing channels are aimed to help businesses attract new customers and retain existing buyers, the specifics of each particular niche effect the efficiency of each channel. Our findings in the CEE Ecommerce report can make it easier for retailers to understand how to allocate their marketing budget to receive better results within their Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Friday Catch-Up: How Businesses Can Use Google Trends

0
start now

Start now