How Businesses Can Use Google Trends

Google Trends is a tool helpful for ecommerce site owners, as well as for marketers, SEO specialists, and bloggers. Do you want to find new products to sell? Or when you search a new topic ideas for your personal blog? Maybe, you need to know your target audience better? The list of questions that Google Trends can potentially answer is very long. We composed the following hints to help you benefit from the options available.

Identify audience’s interest to particular queries over time WITH GOOGLE TRENDS SEARCH

For example, you can research a specific term and identify audience’s interest to it over time and also add a comparison. In the following example, we tested how popular a term ‘electronic commerce’ has been over the last 5 years:

We found out that 1) ‘ecommerce’ is a far more popular term as compared to ‘electronic commerce’ and 2) in the second part of December, interest for both these term drops. Such insights can be used by both SEO and PPC specialists so that they could create and promote more relevant advertising content.

Determine interest by region

Yes, you may find out that some countries use different vocabulary. And you should use it too when your target audience is there.This relationship can be tracked in Google Trends search.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

In our example, people in Tanzania, Zimbabwe, and Uganda more often search for ‘electronic commerce’ which is different from the worldwide trend. So, if you promote digital marketing services there, you’d better use an ‘electronic commerce’ keyword to reach a wider audience.

Get inspired by related queries

Users also Google search for other queries while they are looking for a keyword that you pay close attention to. Google Trends allows you to identify the most popular queries and those with the biggest increase in search frequency. Compare these results for ‘ecommerce’:

Having such information will help you understand the needs of your potentials and address them with a precise message.

Learn featured insights

Some topics are popular in search in a particular country within a certain period of time. You can easily pick a trending topic from Google Trend and use the opportunity to reveal it in your publications. Thus, you typically drive more attention to your content.

Understand what happens in a particular area

When you have an idea of what is going on, you can better address the needs of people there.

In fine

Google Trends analysis is fun and the obtained results may surprise you. Nevertheless, Google Trends is a useful digital marketing tool, which helps you research keywords, pick content ideas, formulate headlines, plan your content calendar for a blog and social media, and more.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to quadruple website traffic in the real estate niche in 8 months | Case Study

December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

How to find expired domains: best places to buy expired domains with traffic

November 27, 2020

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

How Businesses Can Use Google Trends

0
start now

Start now