This week Google and Bing search engines introduced the updates important for e-commerce. Facebook also announced a new policy on fighting the web pages with non-relevant, misleading ads. In this catch-up, we will provide you with vital nuances and explain what benefits you can get as a user and what you should be aware of as a business owner.
Google Will Help You Make Plans For the Weekend
If you often miss the events nearby, forget where to purchase the tickets, or have no idea on where the next yoga enthusiasts meetup is, use the Google app or mobile web. It will provide you with a summary of activities to consider. The data are collected from across the web and it is quite relevant. If your company offers vacation services, entertainment, and etc., it is a good idea to make sure that this app shares information about your business. The nuance here is that the service is currently available in the U.S. only.
The benefits of this option include the following:
- • Type in a quick search in a free form,
- • Get many easy-to-scan options,
- • Learn about even more events by simply tapping on “more events,”
- • Purchase tickets directly from the website,
- • Search for events over the time period you want.
Google Adds New Filters to Image Search
Google introduced new search filters for mobile aimed to help users find more relevant images. Now you can narrow your search down by applying one of these filters:
- • Latest,
- • GIF,
- • Clip art,
- • Image color.
On the one hand, this will help users get more relevant search results. On the other hand, the image owners should now pay more attention to providing an accurate description of their content.
Bing Custom Search Allows You to Focus on Your Needs
As Microsoft announced, Bing Custom Search is an ad-free and highly relevant search tool crafted to deliver the search results relevant to your inquiries. This looks like an alarming sign for online advertisers. Since there are too many low-quality ads, users stop watching them and, therefore, making target actions. Bing recognizes the problem and takes decisive steps to solve it.
Although you are able to adjust the parameters, the basic technology works like this:
- 1. The system identifies on-topic websites.
- 2. The Bing ranker is applied.
- 3. The search results are delivered.
The core advantages of the technology are
- • You define the scope of your search domain.
- • There are no ads regardless how much of the service you use.
- • You enjoy straightforward user experience without applying complex settings or coding.
Bing Plans to Integrate Bots in Search Results
When you are searching for a business, Bing will surface bots in your search results, as they announced. Microsoft seems to be quite enthusiastic to allow its Bing users to get assistance from chatbots. So, if your target audience uses the Bing search engine, consider developing a chatbot to assist your clients and potentials.
The Bot Framework will be opened to third-party developers, so in the nearest future, Bing.com is going to be filled with custom bots. More insights will be known after the Build 2017 in Seattle.
Facebook Reduces Links to Misleading, Spamming Pages
Facebook is motivated to build an informed community. They decided to prevent the users from visiting web pages with malicious or shocking ads.
From now on people will see fewer ads and posts in the news feed that lead to crappy sites nicely presented in ads. The system uses artificial intelligence to understand whether web pages shared on Facebook contain a large number of non-relevant, shocking, or misleading ads.
This will help improve user experience and, at the same time, reduce the motivation of professional spammers. The advertisers who provide low-quality landing page experience will experience a decrease in traffic. Meanwhile, other publishers may notice a small increase in traffic.
About the Authors
Promodo team
Marketing department
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