So, it’s getting colder in Europe and we decided to re-start our traditional Friday catch-ups so that you could enjoy the most interesting thoughts, exciting events, effective tips, and simply fun stuff while drinking your tea or coffee. This week we have some great things to share with you, including news from Apple, selected mobile tendencies from HubSpot, sins of LinkedIn, mobile marketing ideas, and optimistic speech by James Veitch.
IOS 10 Release: Top Changes
We followed the recent presentations of the Apple company. They know how to present and market their products in an amazing way. Probably, you’re tired of bunch of news about iPhone 7 and AirPods, so let us feature what is new in the latest iOS:
1. The Messages become more animated and personalized, e.g. you can use full-screen effects, send stickers, schedule events, send payments, and more.
2. Siri becomes smarter than ever. She can assist you to find photos, message friends, place calls, make payments, and so on.
3. Memories become more helpful using on-device face, object, and scene recognition, so you’ll group your photos without a hitch to feature memorable moments.
A Beautiful Triangle: Mobile, Voice Search, and Social
According to the research, marketers should pay their attention to these tendencies:
♦ People consume more social content than ever: social content consumption has increased by 57 % on Facebook in the past 2 years.
♦ Individuals search for information using different channels, e.g. Facebook gets 2 billion searches every day while Google – 3 billion searches.
♦ Since a third of people use mobile gadgets as a primary device for accessing the Internet, you should ensure that your site is mobile friendly and optimized.
♦ Voice search, as we mentioned earlier in our blog, becomes more and more spread, for instance, 37 % of consumers use Siri at least monthly.
LinkedIn Ads: What You Won’t Like about Them
Do you use LinkedIn as a marketing channel or consider such an option? Then, check out the following details. WordStream provides key statistics on content channels. It appears that LinkedIn doesn’t use its advertising potential with $181 million in revenues in the second quarter of 2016. Just think that Facebook earned $6 billion during the same period (!).
Larry Kim determined 7 sins of LinkedIn Ads that you also won’t like dealing with:
1. You can’t upload videos.
2. Remarketing is still not there.
3. LinkedIn doesn’t have custom/tailored audiences.
4. It doesn’t offer a way to generate leads.
5. Cost per click is high, so this isn’t the best value to advertisers.
6. LinkedIn strategy is different as compared to other social media because it doesn’t have a true Quality Score system.
7. You can’t promote your account since there is no “Follower” ad campaign type.
Holidays Are Coming: Mobile Marketing Ideas
The holiday season 2016 is right around the corner, so it’s time to use 100% of your options to help your business run. The studies show that more than a half of customers use their mobile devices to shop for gifts and make other holiday-related purchases. This means that to address them, ensure that they have flawless mobile experience: the mobile version of your website is updated and running smoothly and mobile app is based on the latest technologies.
1. Launch a loyalty program.
2. Employ push notifications.
3. Improve the customer service experience.
4. Use mobile apps to notify your clients about sales, special offers, and holiday discounts.
5. Make payment easy.
Email Marketing: How to Unsubscribe Issue
You may be surprised, yet email marketing technology is used by 82% of B2B and B2C companies as Ascend2 reports.
McKinsey features that email is 40 times more powerful at acquiring new customers as compared to Facebook or Twitter. However, these impressive stats are true only when a company reaches its client. In other words, this tool doesn’t work without a proper targeting.
James Veitch, British comedian, director, and writer, shares his story about a how he tried to unsubscribe and stop getting emails from a supermarket firm. This is a great example of how not to set an email marketing campaign. Enjoy one of the most popular videos on TedTalks!
Promodo Team wishes you a nice weekend!