Friday Catch-Up: Pieces of Actionable Advice for Creating Content

In January, marketers, content strategists, and bloggers finalize their content plans for the upcoming year. In this catch-up, we decided to give you helpful suggestions for professionals who work with texts, infographics, and video.

icw6qyocdlg-galymzhan-abdugalimov

What Content Strategies to Try

A content strategy includes planning, development, and management of content in written and digital media. Think about the mission you will play with the audience and select one of the three content strategies:

  1. 1. Engagement.

Create content, market it, measure KPIs, and increase your influence on social media. Also, gather emails to build a database and then reach your subscribers. Usually, this is a one-way relationship when you message an anonymous client.

  1. 2. Nurture.

Prepare content, put it behind a registration wall, classify and send a link to content, place a cookie on their PC, determine their needs and monitor activities to build stronger relationships. This looks like fishing with content.

  1. 3. Private virtual communities.

Identify community’s mission, create content to empower them, house the content, invite users to participate and monitor their performance. This is the holistic content strategy which helps you build two-way relationships with your key audience.

What Content Creation Mistakes to Avoid

There are many mistakes that even experienced content marketers and copywriters make. We selected the worst of them. Keep the following in mind and create better content:

  1. 1. Not knowing your audience.

Know who they are, what they think about, what their goals are, what pain points they have. The more detailed portrait of your audience you have, the better you will be able to target your messages.

  1. 2. Not defining your strategy.

Without a style guide and brief, you are likely to confuse your readers and fail to complete your editorial plan. So, spend some time writing down the rules and recommendations you follow while working on new content pieces.

  1. 3. Not understanding what content exists in your organization.

Doing an inventory from time to time is a good idea. Keep in mind the covered topics, effective formats, popular writers, outdated posts, etc.

  1. 4. Falling into the trap of more.

Produce content that drives value instead of trying to write as many posts as you can.

  1. 5. Producing content on an island.

Team up with other departments. For instance, the SEO team will help you select proper keywords to grow traffic, sales department will advise you how to sell your message more efficiently, and the top managers will explain what gaps to fill.

  1. 6. Failing to tie your content to ROI.

To understand the true engagement, define your metrics clearly and compare the values over time.

How to Choose What to Write About

You should consider the needs of your customers and prepare a list of content ideas useful for them. If you procrastinate, think about writing, creating infographics, or making a video on one of the ideas below:

  • • What subjects are popular on your blog?
  • • What is new and trendy in your field?
  • • What people are looking at in search engines?
  • • What questions do your clients ask?
  • • What your competitors are featuring?
  • • What your employees are worried about?

How to Ensure Effective Video Storytelling

The video becomes the most well-consumed type of content. You can increase traffic up to 55% by embedding videos on your website, so marketers should pay closer attention to how to make their video content rocks:

  1. 1. Know your story.

To get started, write a summary, do research, ask and answer “Who?”, “What?”, “When?”, “How?”, and “Why?” questions. And formulate your point of view.

  1. 2. Plan your shoot.

Planning is everything, so pre-visualize, use a shoot list, ensure that this is realistic, and focus on telling the story.

  1. 3. Record qualitative audio.

Having a narrative spine helps you reach a wider audience, so ensure that the audio is easy to understand and to the point.

  1. 4. Do interviews professionally.

Record room tone, use two cameras, and set the scene considering the light. Chit chat first to get ready for a big talk. Silence is fine, so don’t interrupt and wait patiently if your interlocutor needs some time to come up with an answer.

What Are Top Content Marketing Best Practices

Follow these rules to improve your writing quality:

The_Top_8_Content_Marketing_Best_Practices_HD

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

What’s the Difference Between Growth Hacking and Growth Strategy

September 19, 2019

Growth hacking and growth strategy are essential concepts in today’s world of business. While they are entirely different approaches, both have proven to be quite useful in growing enterprises. As a digital marketer or online merchant, the choice of either option should be informed by what you want to achieve, duration of implementation, and budget. Continue reading >

How to Integrate CRM Data with Google Analytics Correctly

September 17, 2019

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.  If integrating CRM data to GA seems challenging to you, you can Continue reading >

“Sponsored” and “UGC” — What Do The New Google Attributes Hide

September 13, 2019

Recently, Google announced two new link attributes “sponsored” and “ugs” in addition to rel=”nofollow” and rel=”dofollow”. We asked our Promodo SEO specialists what their thoughts are on the latest updates. The rel=”sponsored” attribute should be used for paid and ad links, the “ugc” value is recommended to use for user-generated content, such as comments or Continue reading >

The Three-level Analytics Approach For eCommerce: Descriptive, Predictive and Prescriptive

September 10, 2019

Descriptive, predictive and prescriptive analytics data are the three pillars of the stable eCommerce business development. You might not use these particular definitions, but you certainly already use at least two types of this data to improve your website efficiency. In a nutshell, descriptive analytics is designed to analyse historical data, predictive analytics — to Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Friday Catch-Up: Pieces of Actionable Advice for Creating Content

0
start now

Start now