Friday Catch-Up: Updates for Advertisers

The winter is coming to an end. So, it’s time to catch-up the latest updates for advertisers selected by our experts. Find out what helpful tools from Vkontakte, Facebook, Google AdWords, and Yandex.Direct work out for you. We also would like to share new information about mobile from GSMA Intelligence.

Vkontakte: Sending Emails

Vkontakte launched a new update: group administrators get a possibility to create and send emails to the followers. They can send a single email or a few emails at a time. There is an option to schedule email sending. One of the benefits is that the contact lists can be imported into the app through .csv and.txt files.

So, if you’re an owner of a news resource, you can send important news. Online shops can advertise special offers and discounts. Non-profits can share updates about their projects and send calls for action.

Facebook: Watching Video

Facebook understands that people are sharing more video than ever, so they work on improving the video experience for their users. The following updates aim to make watching video more engaging:

  • • Playing videos with sound when your phone isn’t set to silent.
  • • Watching vertical videos in the larger format.
  • • Minimizing the video when you scroll or exit the Facebook app to check your email, for instance.
  • • Rolling out a Facebook Video App for TV.

Google AdWords: Helping MCC Account Holders

Google introduced a new “Manager Accounts” option. Now, AdWords manager account (MCC) holders can select individual sub-accounts for reporting. It becomes easier to create reports for multiple clients in Google Data Studio. So, the managers don’t need to select the entire MCC.

Another helpful option is the possibility to filter sub-accounts by currency. In addition, Data Studio allows agencies to create an unlimited number of reports in their accounts.

Yandex.Direct: Expanding Negative Keywords

Yandex.Direct increases the flexibility of negative keywords. Now, advertisers can use phrases 2-7 words in length, so they become more flexible and can maximize the relevance of their search queries. This helps to filter out users who aren’t part of your target audience.

Be aware that the way you construct negative keyword phrases affects the way they work:

  • • In case you don’t separate words, e.g. expensive original unique Swiss watch, you will only prevent impressions if every one of the mentioned words is present.
  • • In case you separate words using hyphens or commas, e.g. –expensive –original –unique –Swiss –watch, the ad won’t appear if any of them is present.

GSMA Intelligence Report: Global “Mobilization”

The experts from GSMA Intelligence share the results of measuring mobile user engagement levels in their new report. The data insights are presented on the image below:

The highest level of mobile engagement is in the South Korea, Qatar, and the US.

The customer survey helped researchers to draw the following insight in terms of digital commerce: they found out that people would do the following using their mobile devices:

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Social Listening Tools: Why and How to Use Them

May 31, 2019

Social Media Marketing, SMM for short, is a digital marketing tool ecommerce owners have known and used for a while now.  Unfortunately, there’s often a lot of confusion about the key tasks SMM can be used for. For an online store, the main goal of social media marketing is much bigger to remain visible to Continue reading >

Promodo Partners X: Digitalisation is in the air

May 31, 2019

The anniversary 10th Promodo Partners conference was held in Kyiv, on May 16th. This year, over 600 ecommerce executives visited the event to share their best practices, exchange experiences, and expand their professional network. Traditionally, there are two parallel sessions. On the main stage, owners and C-levels of leading ecommerce businesses in Ukraine, Turkey, and Continue reading >

What are outbound links?

May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >

Web Push Notifications For Ecommerce: Tips And Ideas

May 2, 2019

Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Friday Catch-Up: Updates for Advertisers

0
start now

Start now