Friday Catch-Up: Visited Conferences and Market News

This week was full of different events and many news from the companies that set a scene on the digital advertising market.

Promodo sales managers participated in RIW2016 in Moscow. This was the 9^th Russian interactive week that combined a conference, exhibition, media communication forum, and other events. 20,000+ participants from all around represented governmental agencies, Internet businesses, telecom&media, and software and technology development. The top news about the conference is available here. We’re waiting for our team members to come back and share their impressions about the event.

Thanks to Maxim Maybenko, sales manager, for the photo.

Ukraine Digital Conference took place in Kharkiv and gathered SEO experts, digital marketers, web developers, site owners, and business owners. Promodo specialist Sergey Romanov (Web project promotion expert, SEO Department) explained how to analyze the traffic structure to optimize the architecture of an online store. Sergey shared a case study with real problems and solutions. His presentation made in Russian is available here.

Website Formula: Internet Marketing Innovations Serving Business event gathered representatives of web development companies, law agencies, digital marketing companies, and communication experts. They discussed current Internet marketing trends, intellectual rights, online marketing tools, and of course, how to increase sales of an online store.

Marketing on Halloween was an event, in which the members of Promodo team took part. This was a conference organized by marketers for marketers. The Ukrainian market leaders shared their experience and points of view and helped each other select perfect tools to solve the most complex cases. Different contests and nice surprises of the organizing team made this day fun, not scary.

News from Shutterstock: The Top 10 Trends for the Visual Content

Would you like to see with one eye the future of visual content? Shutterstock asked its designers, curators, and reviewers to make some predictions based on their experience. They claim that the new era of visuals will be defined by the following 10 image trends:

1. A celebration of individual style.
2. Bringing imagination to life.
3. High-quality in low light.
4. The personal touch in a digital world.
5. Unposed and unfiltered.
6. Seeing the complete picture.
7. Elevating the everyday.
8. Aerial images made easy.
9. The right place at the right time.
10. Perfect photographs from your phone.

News from App Annie: Mobile App Market is Booming

The market researcher App Annie estimates that the mobile app market is about to grow 270% by 2020, which makes $ 189 billion annual net-to-publisher revenue. Users are to spend 114% more time in apps; time spent in shopping and transportation apps is about to rise three-fold.

By 2020, advertising revenues from the applications and app stores – each segment individually – will exceed the total amount folded in 2015.

• Asia Pacific had grown larger than the Americas in terms of revenue.
• Much of growth is driven by China.
• The U.S. market delivers more brand dollars.

News from StatCounter: Mobile Wins

It’s hard to clasify this news either as a good or a bad one, but the study shows that mobile Internet use passes desktop for the first time. 51.2% of Internet traffic comes combined from mobile and tablet devices. 50+% of users in the U.S. and in the U.K.  also use their smartphones and tablets to access the Web.

“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.

Therefore, the simple rule for companies that start something new online is: “Think about mobile first.” Moreover, it seems that this trend is unlikely to change.

News from Microsoft: Microsoft Team Service

Are you ready to meet the corporate messenger from Microsoft? This week they introduced a new service, which is somehow similar to famous Slack. The users can organize “teams”, where they can communicate using the open group chats or private one-to-one option. Integrationg with Skype and Office 365 allows you to use video and audio chats aтв work with Word, Excel, and Powerpoint files.

The application allows to browse through chats, user data, and files. You can also employ bots to complete some tasks. It’s possible to comment messages right below them, creating a thread so that you don’t need to cite the entire message. From the 2nd of November the app is available in 181 countries, localized in 18 languages.

News from Instagram: Shopping Is Coming

The Company shares some insights about shopping on the Instagram for Business blog. They announced “an easier experience to shop the products you love.”

Basically, you’ll be able to better understand the products you’re interested in before making a purchase. The system is being in the test mode, e.g. some US-based retail brands will share posts with more depth so that their followers could learn more about the products.

About the Authors

Promodo Team

Marketing Department