Friday Catch-up: Most Important News and Posts about SEO and Online Marketing this Week (17)

Friday is here again. The last of the weekdays signifying the impending awesomeness that comes with the weekend. We don’t know about you but after this very long week, Friday is looking especially good to us. This week’s Friday Catch-Up sees more of Google’s unpredictability, Facebook’s fun side and some useful tips that you really should bookmark.


Impression Share Reporting and Customized Columns

Google recently added three new columns to Adwords reports, enabling impression share (IS) at keyword levels. These three columns are the “Search Impression Share, Search Exact Match Impression Share and Search Lost IS”. These can be accessed by starting the Keywords Tab and selecting Customize columns in the drop down menu under columns. Read more about the changes at seroundtable.

Google WebMaster Tools gets a Make-over

Google Adwords is not the only one receiving special attention from Google this week. Google has already faced a lot of criticism from web developers for their cluttered interface. The most notable change was the reorganization of the navigation menu to the left, new search feature and quicker access to administrative functions. The navigation menu now allows you to look at the crawls made by Google via the Crawl Section. It also added the Google Index section, Search traffic and Search appearance. This change in appearance has been welcome by web designers who were having trouble navigating the website. Read more at seroundtable.

Google Adwords tool redirects to Google Planner Tool

It seems as if Google is having a hard time of getting rid of its habit of scaring its users. The newest Google scare is either a bug or a sign of a very large change in the future. When users attempt to access the Keyword Tool through Google Adwords, they are redirected to the Keyword Planner tool. Some users feel that this is Google’s subtle way of letting its users know that the Keyword tool will be permanently replaced by the Keyword Planner tool. For the sake of advertisers using the Keyword tool, we hope that this is nothing more than a bug. Read more at seroundtable.


Live Video more popular than Video on Demand (VOD)

Video on Demand (VOD) has become very popular in recent years. Users love having constant access to videos at times that are convenient for them. Recent studies however have shown that as fond as they are of VOD, users still prefer to watch live video through their devices. The leading devices used to access these videos are smart phones and tablets. PC viewing habits showed that every user watched 40 minutes of live video for every 3 minutes of VOD.

Yet another Blow by Google Panda

While publishers were still dizzy by the multiple hits they received from Panda updates time and again, Google threw another right hook and knocked them down. Google has recently announced that it will now merge its Panda algorithm with its real time algorithm. This means that if your website is hit by Google Panda for having low-quality content, then the problem will be harder to detect in Google Analytics since the algorithm can no longer be separated from the main algorithm. The main problem that designers face when creating their site is that they do not realize that their content is not solely going to be judged by their site visitors. It will first be analyzed by a machine which will lower their rankings if they fail to diversify their content. Read how to understand the new Panda and modify your site for better rankings over at SearchEngineWatch.

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Sponsored Content is the Highest Revenue Generator for Bloggers

A recent study by Blogosphere showed that the main source of revenue for Bloggers was sponsored or branded content. About 90% of bloggers make use of advertising networks. This survey included about 120 bloggers who were writing for various industry verticals such as Fashion & Beauty, Travel, DIY, Entertainment and Lifestyle. When asked why they blog, most bloggers said that they did it as a hobby. Generating revenue was secondary to blogging as a hobby, followed by sharing experiences and sharing expertise. Read more about blogging revenue generation at MarketingProfs.

Automatically Generated E-Mails That Customers Won’t Be Able To Delete

The Econsultancy blog has a list of stunning emails sent to customers. Some of my favorites include Dorothy Perkins, Lancome, Ebuyer and Amazon. Not only are these emails visually appealing but they add value by offering extras such as discounts or have a call to action that the customer just can’t say no to. The Dorothy Perkins email is received at the time of sign-up and offers a 10% initial discount. Lancôme on the other hand remembers your birthday and offers a complimentary gift. Ebuyer has an excellent strategy of calling back old customers that have strayed away. IT has a very witty message which calls them back. View more of these at Econsultancy.

Bridging the gap between Online and Offline Marketing

Seamless integration of online and offline marketing initiatives is similar to having the town mouse and country mouse coordinate with one another. SearchEngineWatch gives some excellent tips that you can use to make sure that you take no wrong steps when it comes to integrating online and offline marketing. The first thing is to have engaging content that motivates people to perform a certain act. This means that one element should redirect to another, so customers can have a path to follow. Create a contact form that asks for relevant information and a conversion confirmation page that tells your customers what to expect. This is the stage when the customer comes into the real world instead of negotiating virtually. Tell them how to obtain your product and how they will receive it. Send them follow-up emails to keep the cycle going.

Facebook Stickers now available for Web

Up till now, Smartphone users were the ones having all the fun. Facebook has just now made their chat stickers available for the web as well as allowing users to implement them in their browser conversations as well. Facebook starts you off with a basic set of stickers. You can however always add more if you are willing to pay for them. Some of these are so adorable that we don’t think that’s a very bad idea. Read more about how to get these stickers at Mashable.

Getting Business value from Twitter

The effort put into extracting business from Twitter is no easy task. Rebecca Corliss gives some excellent guidelines on how to best generate business value from Twitter accounts on her blog at Hubspot. She suggests that businesses should keep tabs on people who frequently respond to their Twitter updates. Sending welcome messages to new followers and offering excellent customer support via the Twitter page are a few of the ways that businesses can benefit from Twitter. Make sure to go over to her blog and read the very insightful full list.

Designers and Programmers: The Perfect Couple

Usually opposed to each other, the marriage of designers and programmers is fraught with tension but works perfectly. UXMagazine suggests that programmers should work with designers on a daily basis in order to enhance the user experience. This way, they will be able to find common ground. If designers simply hand in work to programmers to implement, technical difficulties will arise in the programming stage which will lead to the design elements being ignored. Working together will enable coordination and cohesion leading to an excellent end-product. Read more about how designers and programmers can benefit from working together at UXMagazine.

Deleting your Old Facebook Account

When social media came along, we were all a little unsure of what to do and how to behave. This resulted in a lot of things that we are not particularly proud of. Maybe you added some people that you didn’t want to add or have a Facebook name that you are now unwilling to use. Either way, cleaning up your online reputation seems to be a daunting task since information seems to be scattered all over the place. Deactivating your Facebook account is as simple as clicking the gear icon on the top right of the window. This will lead you to Account settings, continue by clicking on Security and then ‘Deactivate’ the account. Read a more detailed process at Internet Marketing Ninjas.

Tips for E-commerce managers

E-commerce managers must understand the importance of elements that may affect the user experience such as website performance or the loading speed of the page. Understanding these basics can help avoid any diagnostic problems and the expenses associated with correcting them. Optimizing images is very important. Heavy images put on the site can severely cause your website to lag and diminish the user experience. Other factors include minimizing scripts, deferring java and browser caching. Read more at Econsultancy.


Purchases and tasks being carried out by Smart phone Users

The very informative infographic over at Econsultancy enlightens readers about the usage habits of smart phone users. The infographic reveals that the tasks carried out mainly included emails and searches. Mobile search is predicted to take over desktop search next year, with users preferring ready access to information in their hands. Conversion rates on smart phones however are still low and the purchases made on smart phones can be estimated to go behind as far as six months. View the infographic at Econsultancy.

B2B Buyer Traits according to generation

Results from a study by Acquity Group shows that Millennials are more likely to hop for business materials online. Most of them have made use of smart phones and tablets to search for business goods online. Generation-X buyers on the other hand are more established purchasers. They may look on the internet for buying options but end up purchasing from cheaper alternatives. Those aged 60 and above are less likely to browse online for products. Read more at MarketingProfs.

The evolution of search by Moz

This week’s White Board Friday video by Moz charts a history of search engines and how they have progressed through the years. It takes us to the times when search 1.0 existed. Google had no monopoly over the search market and multiple search engines could display the information needed. In today’s age of Search 4.0, search engines have become better in understanding exactly what users are looking for and delivering the content to them. The integration of social websites and the modern web in general is also an interesting part of the evolution. Read the transcript or view the video at Moz.

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Friday Catch-up: Most Important News and Posts about SEO and Online Marketing this Week (17)

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