In the world we live today, Google can no longer be viewed as merely a search engine individuals used to turn to when familiarity with terms they had never heard before was desired. The extent of Google’s influence in our lives goes well beyond our imagination. Given the scope of its potential, it will only be justified to call Google the-one-solution-that-fits-all, effectively addressing a wide array of queries and needs.
Search Engine Optimization is an exclusive online marketing strategy aimed at improving the visibility of a webpage or website. Taking into consideration a variety of factors, SEO attempts to provide result listings that are as relevant to the search query as possible.
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Using traditional practices, websites devised methods to maintain their dominance infinitely even when they were dubiously related with the terms the user was looking for. In light of such and several other reasons, Google decided to incorporate the local search results.
Google Local, also known as Google Places, was initiated in 2004. However, only recently, Google introduced the change in its algorithm establishing that a user’s local options will be listed at the top instead of the national options. Bottom-line, Google Local planned to attract local traffic for small businesses. For instance:
When a search for ‘bridal stores in Toronto’ is initiated, a list of local services is displayed. These results that appear at the top of the page are local businesses that were preferred. Previously, this was not the case. The results Google was displaying were those of companies that were competing internationally.
The best feature associated with Google Local is that the results displayed not only include the name, address and postal code of the business but also provide other relevant information as well. This can serve as a strong incentive making local businesses realize as to why they should invest in maintaining an impressive online presence and allow them to fully exploit SEO services for their own needs.
Websites That Can Pave Their Path to Success with Google Local
Google Local has changed the rules of the SEO world and the fact that small local businesses will now compete with international giants heralds an era where the way SEO will be done will be transformed completely. Since the focus has now shifted from larger businesses to smaller ones, when the user will initiate a search including a geographical region, the results displayed will be according to the more established ones following behind.
This implies that local businesses will now compete fiercely for the top spots. Newly established SEO firms have dedicated themselves to improve local result listings and are convincing more and more businesses to make internet saturation an essential part of their promotional strategy. In this context, the kind of websites that can make the most out of Google Local are online directories, travel guide, authoritative government websites, websites offering product or service reviews, food or lodging providers etc. Some websites that can use Google Local to their great advantage are illustrated below.
Tempt Traffic with Google Local
Google Local is synonymous to a yellow page directory with the exception that this directory is more user-friendly. Since it is updated regularly, it does only offer street addresses but a lot of other information that can help earn the business its desired exposure. Google Local deserves accolade because it can allow a business to stay in the consciousness of the public in a way that a call-to-action is triggered. Google Local can be the elixir to a small business’ ailing local listing as it inspires a sense of association. This way end users are encouraged to buy the offered products or services. Google Local breeds curiosity, offers credence and then by offering a high level of comfort, attracts relevant users to a business. It is this relevancy of traffic that can take an otherwise small business to the epitome of success. This promises a business the conversion rate it was seeking all along.
Keywords- The Key to Acquire Excellent Exposure
In order to optimize your local business for optimal search engine results, some facts associated to keywords that can make your business the talk of the town are outlined below.
- Use Google Adwords Keyword Tool to find out how aggressive the competition is for a particular keyword or key phrase. The following illustration shows results of a search initiated for ‘carpenter Toronto’. The competition is medium. Other keywords with low competition are displayed and it is strongly recommended that a website offering carpentry services in Toronto use them.
- Make use of the Google Wonder Wheel. Introduced a while back, this tool helps a business owner determine how Google groups keywords together.
- Use simple and effective keywords. Since Google displays results for all the alternate terms as well, you can use synonymous terms to achieve the desired effect.
- Avoid vanity words as an average user is highly unlikely to use them in a search query.
- Do not forget to add geographical terms in Meta tags.
- List the company’s contact number on every page as it is of grave importance and do not forget to add business photos to optimize your ranking.
Google Local as a Powerful Promotional Strategy
Using Google Local to advertise your business is a smart move because all you have to do is claim your listing and incorporate the geographical parameters organically and you are all set to go. In case you have not been listed yet, you have to create one.
On a final note, in order to survive the aggressive competition, Google Local can play a vital role but the success significantly depends on the local businesses as well. Unless and until local businesses do not learn to be savvy internet marketers, they won’t be able to bring the scores of customers or traffic they have dreamed of having all along.