How a Professional Digital Marketing Agency Communicates with Its Clients

Effective B2B communication may be as complicated as any other kind of relationship and, therefore, cause different kinds of issues and money loss. Experienced professionals usually have strong communication skills and know how to build long-lasting relationships. So, what attitude can you expect from your digital marketing contractor? Let’s find out.

They Aim to Build Long-Term Relationships

When you meet a digital marketing company’s representative for the first time, you will notice if they look forward to cooperating with you fruitfully. Professionals want to build long-lasting relationships. They are hardly interested in solving your minor problems and saying “Goodbye” to you.

The better agency’s experts know your project, the better solutions they can develop. In addition, they require time to find out what works out for you. To run all the tests and craft more effective digital marketing strategy, the team need more working hours that will pay you off later.

Project Team Has a Clear Communication Standard

Communication is an art. There are plenty of tools that can make the whole process run smoothly. This is how an agency demonstrates value to you, shows progress, and explains how they have moved forward towards your goals.

Remember to ask a potential contractor what project management system they use and how often they send updates on a project. Note that professionals are often quite flexible, e.g. you can choose whether you get regular emails or become a part of a Microsoft Team. If you like working in Trello, feel free to ask whether this is an option.

Agency Listens to You First

Have you heard about active listening? It is very convenient when you have a possibility to talk about your project, its goals, potential problems, and more before you get a ‘selling’ presentation of a persistent manager. Try to avoid digital marketing companies who show how smart they are instead of asking questions about your business and listening to your concerns. And here comes the next point.

They Wonder about Details

It is worth mentioning that reliable agencies ask you questions or send you a brief to fill in. This is done to understand your business and marketing goals, resources available. your expectations, and more. It is impossible to select the right digital marketing instruments without having basic data on your project. Besides, professionals assess whether your goals are achievable and how they can help you. So, try to be honest with them and yourself.

Experts take care of their reputation. They are careful in estimations, double-check controversial details, and ask additional questions if needed. Make sure that an agency’s representative helps you connect information in a meaningful way. If you feel that a person you communicate with confuses words like a “position,” “number,” “rate,” “top”, and so on, this should alarm you.

Agency Cares about Your Clients

Experienced digital marketers seek to find out more about your clients. Who are they? Where do they come from? What needs do they have? If a marketing team has a deep expertise in a specific niche, they may share some insights with you. So, provide a general description of your marketing personas, sales funnel, and other marketing information to get a meaningful response.

One of the benefits of starting working with an agency is that they help you learn your target audience even better because they ask the right questions. If you cannot answer their questions with confidence, this means that you have limited data. Feel free to ask an agency’s representative about what data to collect and where to find it.

Final Thoughts

Effective communication helps you achieve your goals within your company and with third parties. A digital marketing company can become your best partner for years. But making a choice may be exhausting. The five aforementioned points characterize a team that has strong communication skills. However, keep in mind that you will have to deal with people, so different situation may occur. Either way, after you give it a try, you will better understand what your business requires and what working style suits you best.

1
Leave a Reply

avatar
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Modern Marketing 360 Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Modern Marketing 360
Guest
Modern Marketing 360

Nice post. One of the larger investments that many organizations make today is in partnering with a digital marketing agency. Communication is imperative to your success. There is a lot we can do with minimal guidance from our clients, however, communication even in a fully digital world is key.

Recent posts

A Beginner’s Guide to Key Performance Indicators for Online Stores

April 19, 2019

Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >

How to Improve Sales Performance with Dashboards

April 17, 2019

Whatever ecommerce niche you work in, different types of dashboards may help you simplify evaluating the performance of your online marketing initiatives. These can be both independent platforms and supplementary services. For example, Facebook offers online businesses the opportunity to connect online and offline marketing channels for their ecommerce projects in the In-Store menu. In Continue reading >

Promodo Partners Ecommerce Export Conference — Istanbul, 2019

April 3, 2019

The ninth Promodo Partners conference was held on March 22nd in Istanbul, the largest city of Turkey. The decision to focus on e-export was due to a number of reasons. First of all, Turkey is the 4th largest export market in the EU, secondly, this vertical is extremely interesting for large-scale businesses, and thirdly, we Continue reading >

What Marketing Channels Were Effective For Different eCommerce Niches In 2018 (Part 2)

March 29, 2019

Although all marketing channels are aimed to help businesses attract new customers and retain existing buyers, the specifics of each particular niche effect the efficiency of each channel. Our findings in the CEE Ecommerce report can make it easier for retailers to understand how to allocate their marketing budget to receive better results within their Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

How a Professional Digital Marketing Agency Communicates with Its Clients

1
start now

Start now