How a Professional Digital Marketing Agency Communicates with Its Clients

Effective B2B communication may be as complicated as any other kind of relationship and, therefore, cause different kinds of issues and money loss. Experienced professionals usually have strong communication skills and know how to build long-lasting relationships. So, what attitude can you expect from your digital marketing contractor? Let’s find out.

They Aim to Build Long-Term Relationships

When you meet a digital marketing company’s representative for the first time, you will notice if they look forward to cooperating with you fruitfully. Professionals want to build long-lasting relationships. They are hardly interested in solving your minor problems and saying “Goodbye” to you.

The better agency’s experts know your project, the better solutions they can develop. In addition, they require time to find out what works out for you. To run all the tests and craft more effective digital marketing strategy, the team need more working hours that will pay you off later.

Project Team Has a Clear Communication Standard

Communication is an art. There are plenty of tools that can make the whole process run smoothly. This is how an agency demonstrates value to you, shows progress, and explains how they have moved forward towards your goals.

Remember to ask a potential contractor what project management system they use and how often they send updates on a project. Note that professionals are often quite flexible, e.g. you can choose whether you get regular emails or become a part of a Microsoft Team. If you like working in Trello, feel free to ask whether this is an option.

Agency Listens to You First

Have you heard about active listening? It is very convenient when you have a possibility to talk about your project, its goals, potential problems, and more before you get a ‘selling’ presentation of a persistent manager. Try to avoid digital marketing companies who show how smart they are instead of asking questions about your business and listening to your concerns. And here comes the next point.

They Wonder about Details

It is worth mentioning that reliable agencies ask you questions or send you a brief to fill in. This is done to understand your business and marketing goals, resources available. your expectations, and more. It is impossible to select the right digital marketing instruments without having basic data on your project. Besides, professionals assess whether your goals are achievable and how they can help you. So, try to be honest with them and yourself.

Experts take care of their reputation. They are careful in estimations, double-check controversial details, and ask additional questions if needed. Make sure that an agency’s representative helps you connect information in a meaningful way. If you feel that a person you communicate with confuses words like a “position,” “number,” “rate,” “top”, and so on, this should alarm you.

Agency Cares about Your Clients

Experienced digital marketers seek to find out more about your clients. Who are they? Where do they come from? What needs do they have? If a marketing team has a deep expertise in a specific niche, they may share some insights with you. So, provide a general description of your marketing personas, sales funnel, and other marketing information to get a meaningful response.

One of the benefits of starting working with an agency is that they help you learn your target audience even better because they ask the right questions. If you cannot answer their questions with confidence, this means that you have limited data. Feel free to ask an agency’s representative about what data to collect and where to find it.

Final Thoughts

Effective communication helps you achieve your goals within your company and with third parties. A digital marketing company can become your best partner for years. But making a choice may be exhausting. The five aforementioned points characterize a team that has strong communication skills. However, keep in mind that you will have to deal with people, so different situation may occur. Either way, after you give it a try, you will better understand what your business requires and what working style suits you best.

Share on Facebook0Tweet about this on TwitterShare on Google+0Pin on Pinterest0
  • Modern Marketing 360

    Nice post. One of the larger investments that many organizations make today is in partnering with a digital marketing agency. Communication is imperative to your success. There is a lot we can do with minimal guidance from our clients, however, communication even in a fully digital world is key.

Recent posts

When to Start Doing Content Marketing in Ecommerce

November 15, 2017

Ecommerce websites are the key clients for digital marketing agencies. Their online promotion activities usually include using different tools for sales increase, conversion growth, and loyal target audience acquiring. This presupposes careful tracking of latest digital marketing trends and profound analytics. To do that, marketers should not only swim with the stream but also need to often Continue reading >

SEO for Large Ecommerce Websites: What to Focus on

November 10, 2017

Many SEO approaches are effective for small online shops but don’t work well for large ecommerce. It’s quite easy to implement the changes into minor projects, while on large ecommerce websites, numerous problems can arise (in truth, they usually do). The reason is the scale of the business and many people who influence every change on the website. In Continue reading >

How to keep up with digital marketing news

November 3, 2017

Advertisers should be careful and never miss important updates from Google, YouTube, Bing, Yandex, Facebook, etc. and impressive case studies published by popular brands. It takes time and dedication to keep up for both marketers and technical specialists. So, we decided to brainstorm and share with you how we catch a fish and save the time Continue reading >

How to escape from ‘Baden-Baden’ quickly

November 2, 2017

If your online store has been lowered in Yandex, you may get into ‘Baden-Baden’. This is an algorithm for determining over-optimized content announced by Yandex in March 2017. This algorithm is a part of the basic ranking system that lowers websites in search results when they violate the optimization rules. From our experience, a site Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions contact@promodo.com

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
723 S Casino
Center BLVD FL 2
NV 89101

Ecommerce Report 2017

With focus on Central & Eastern Europe

enter correct name, please
enter correct e-mail, please
start now

Start now